Taste of Soccer

Client:
Frito-Lay
  • Taste of Soccer

    After 36 long years, Canada has qualified for the FIFA World Cup and we’re getting behind them. Starring John Boyega, this spot gives soccer fans and future soccer fans a taste of the beautiful game. From soccer history to soccer skills, to support for every home team, this commercial gets all of Canada ready for the world stage.

    Released: December 2022

    Tags:
    San Francisco, Frito-Lay

The Dream Tapestry

Client:
The Dalí Museum
  • The Dream Tapestry

    The Dream Tapestry is a first-of-its-kind interactive experience at The Dalí Museum where visitors can turn their dreams into art. We partnered with Minds Over Matter to bring OpenAI’s DALL·E to The Dalí, allowing people to create original, realistic Dream Paintings from a text description. Every few minutes, six Dream Paintings are stitched together by the AI to generate a Dream Tapestry. The result is an ever-growing series of entirely original Dream Tapestries, exhibited on the walls of the museum.

    Released: December 2022

    Tags:
    San Francisco, The Dalí Museum

Your Cousin’s Brighter Boston

Client:
Samuel Adams
  • Your Cousin’s Brighter Boston

    After Sam Adams’s spokes-character, Your Cousin from Boston, buys a case of the new, brighter-tasting Boston Lager Remastered, he gets dropped into an imaginary world where Boston is bright and happy...What the heck?!

    Released: February 2023

    Tags:
    San Francisco, Samuel Adams

Jack's New Angle

Client:
Doritos
  • Jack's New Angle

    In 2023, Doritos launched a new brand platform on the Super Bowl stage, inspiring people to try new products, new experiences and new angles in their careers. “Try Another Angle” continues the brand’s push to own its iconic shape and will introduce people to a new world of flavors and activations that are all centered on the triangle.

    The Super Bowl commercial stars Gen Z darling and Grammy-nominated rapper Jack Harlow, who—inspired by the iconic Doritos shape—tries another angle and transforms the humble triangle instrument into a global sensation. This outrageous and hilarious spot also features cameos from real hip-hop and news media; TikTok stars; and a special appearance from the Queen of hip-hop, Missy Elliott, and the one and only Sir Elton John.

    Released: February 2023

    Tags:
    San Francisco, Doritos