This year, the Montclair Film Festival confronted movie piracy head on with a “Pirate Pass.”
The non-profit created a fake streaming website promising free access to their film line-up. Seeding the faux streaming site across the web, the activation was designed to lure in curious movie pirates and offer them free tickets instead—revealing them for what they truly are: movie fans.
The curiosity-driven campaign was accompanied by a trio of comedic TV and radio spots. Each ad followed the ill-fated results of attempting to satisfy your curiosities out in the world, rather than safely at the Festival.
Released: October 2022