Social Media Intern Strategist

New York and San Francisco

Immediate Full-Time Openings – NOT Summer Internship Opportunities

We are looking for two full-time Social Media Interns to join our fast-paced Communication Strategy team at Goodby, Silverstein & Partners. One intern will be based in San Francisco, and the other will be based in New York. We are seeking candidates who can start immediately. These internships are paid and will last for four months.

As a Social Media Intern, you will work closely with our Communication Strategy team to support social media initiatives for our clients. You’ll assist in identifying social media and influencer opportunities, conducting competitive analysis, and helping strategize content that enhances our clients’ online presence and engagement.

These internships offer an exciting opportunity to gain hands-on experience in social media marketing and communications strategy, while contributing to innovative campaigns that drive measurable results.

Responsibilities:

As part of the Communication Strategy team, your responsibilities may include:

Social Media Insights and Influencer Opportunity Identification:

• Research and identify insights and influencers for brands to leverage on social media channels to expand reach and engage target audiences using Meltwater.
• Help track emerging trends weekly across social media platforms, tools, and features to keep the brand ahead of the curve.

Competitive Analysis:

• Conduct in-depth competitive analysis of brands within their respective categories, focusing on their social media strategies, content approaches, and engagement tactics.
• Generate insights and recommendations to inform our clients’ social media content strategies.

Content Strategy and Creation:

• Collaborate with the team to strategize content that aligns with each brand’s voice, objectives, and target audience.
• Assist in content creation by educating teams on platform best practices across multiple platforms (e.g., Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube Shorts).
• Help strategize and maintain a monthly content calendar, ensuring content is timely, engaging, and aligned with the brand’s overall strategy.

Content Management and Execution:

• Support the execution of social media campaigns by managing the monthly content calendar and monitoring performance.
• Inform the team of audience reactions and opportunities for engagement.
• Track key performance metrics and provide weekly reports to the team.

Trend Spotting and Innovation:

• Stay up-to-date with the latest social media trends, influencer partnerships, and best practices to help clients remain relevant and innovative in the digital space.
• Identify new and creative ways for brands to stand out on social media.

Collaborative Strategy Development:

• Work closely with the Communication Strategy team to understand the overarching strategy behind each brand and help align social media efforts with broader marketing objectives.
• Contribute to team discussions and strategic planning sessions to ensure social media initiatives complement overall brand goals.

Qualifications:

Skills:

• Strong written and verbal communication skills.
• Familiarity with major social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube Shorts, etc.).
• Basic knowledge of social media management tools (e.g., Hootsuite, Sprout Social, Buffer) or social listening tools (e.g., Meltwater, Brandwatch) is a plus.
• Excellent research skills with the ability to ask and find answers to interesting questions about social media behavior and audiences.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) or Google Workspace (Docs, Sheets, Slides).
• Experience with design tools (Canva, Adobe Suite) is a plus but not required.

Attributes:

• Creative and proactive with a keen eye for detail.
• Curious and eager to dig deeper into social media behavior and trends.
• Strong executive function and the ability to manage multiple tasks in a fast-paced environment.
• Passionate about social media trends, digital marketing, and brand development.
• Highly organized with the ability to prioritize tasks effectively.
• Able to work full-time, starting immediately, and commute to our New York or San Francisco offices three days per week: Tuesday, Wednesday, or Thursday.
   

What You’ll Gain:

• Hands-on experience working on real-world social media strategies for existing clients.
• Mentorship and guidance from experienced professionals in Communication Strategy, Account Management, and Creative.
• Insight into the strategic and creative processes behind crafting compelling social media campaigns.
• Opportunities to expand your professional network and enhance your resume in the advertising industry.
• A collaborative, supportive, and creative work environment where your contributions will make an impact.
   

If you have the skills we’re looking for, we hope you will apply!

 

Creative Office Hours

Virtual Office Hours —for "Creative"* candidates

Are you trying to become a creative in the advertising space? Curious about what it takes to do so at GS&P? Maybe we can help. General questions about what makes a portfolio stand out? We have a point of view; let us give you some advice (unfortunately, this session doesn’t provide individual portfolio/résumé reviews).

I am Zach Canfield, and in collaboration with our team, I support talent recruitment at GS&P for most of the creative roles. We created these office hours as a way to help you get answers to your questions about a creative career.

Please join us for our next office-hours session on Tuesday, January 21st, from 10:30 a.m. to 11:30 a.m. (PST). 

If you are a junior creative or are aspiring to become one, these sessions are geared toward you. These sessions are not geared toward traditionally “noncreative” roles.

To join, please click the “Apply” button below and submit 2–3 questions you’d like us to try to answer during the session. After you apply, we will send a confirmation email 48–72 hours before the start of the session to confirm your attendance.

After confirming your attendance, we will send out the meeting invitation. If you are still waiting to receive an email from us at least 24 hours before the start of the session, please email dynasty_williams@gspsf.com. 

At GS&P, we strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require accommodation, please get in touch with our Talent Acquisition team by email at jobs@gspsf.com, and we will work with you to meet your accessibility needs. 

If you would like a chance to meet members of our Talent team, we look forward to hearing from you.

Zach Canfield and Dynasty Williams

 

*We use this term to refer to roles typically found in the Creative department (Art Director, Copywriter, Designer). Everyone at the agency is creative. :)

Creative Office Hours — The Academy

Virtual Office Hours — The Academy

Are you interested in learning more about "The Academy"? 

I am Zach Canfield. In collaboration with our team, I support talent recruitment at GS&P for most of the creative* roles and for The Academy. This session was created to help you get answers to your questions about receiving a creative* education at GS&P. 

Please join us for our next office-hours session on Wednesday, January 22nd, from 10:30 a.m. to 11:30 a.m. (PST). 

To join, please click the “Apply” button below and submit 2–3 questions you’d like us to try to answer during the session. We will send a confirmation email 48–72 hours before the start of the session to confirm your attendance. If you are still waiting to receive an email from us at least 24 hours before the start of the session, please email dynasty_williams@gspsf.com. 

At GS&P, we strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require accommodation, please get in touch with our Talent Acquisition team by email at jobs@gspsf.com, and we will work with you to meet your accessibility needs. 

Zach Canfield and Dynasty Williams

 

*We use this term to refer to roles typically found in the Creative department (Art Director, Copywriter, Designer). Everyone at the agency is creative. :)