Jack's New Angle

Client:
Doritos
  • Jack's New Angle

    In 2023, Doritos launched a new brand platform on the Super Bowl stage, inspiring people to try new products, new experiences and new angles in their careers. “Try Another Angle” continues the brand’s push to own its iconic shape and will introduce people to a new world of flavors and activations that are all centered on the triangle.

    The Super Bowl commercial stars Gen Z darling and Grammy-nominated rapper Jack Harlow, who—inspired by the iconic Doritos shape—tries another angle and transforms the humble triangle instrument into a global sensation. This outrageous and hilarious spot also features cameos from real hip-hop and news media; TikTok stars; and a special appearance from the Queen of hip-hop, Missy Elliott, and the one and only Sir Elton John.

    Released: February 2023

    Tags:
    San Francisco, Doritos

Moon Landing

Client:
Comcast/XFINITY
  • Moon Landing

    Introducing Apollo’s newest commander: Will Forte. This can’t possibly end well.

    Lance Acord directs our Super Bowl spot to announce the launch of Xfinity’s game-changing 10G Network.

    Released: February 2023

    Tags:
    San Francisco, Comcast/XFINITY

M2—Sign for it.

Client:
BMW
  • M2—Sign for it.

    Manual cars becoming increasingly rare. Vehicles reserved for those who love the thrill of shifting gears and including their left foot in the action. The 2023 BMW M2’s 453 horsepower and rear wheel drive takes it all to the next level, so naturally we needed a new way to sign for it. No pens. No paper. Just action.

    Released: March 2023

    Tags:
    San Francisco, BMW

Big Red Bow

Client:
BMW
  • Big Red Bow

    The annual BMW Road Home Sales Event has blown away auto tropes with a series of unlucky events that turns what could have been an expected holiday homecoming story, into something magically memorable.

    Released: November 2022

    Tags:
    San Francisco, BMW