This year, the Montclair Film Festival confronted movie piracy head on with a “Pirate Pass.” 

The non-profit created a fake streaming website promising free access to their film line-up. Seeding the faux streaming site across the web, the activation was designed to lure in curious movie pirates and offer them free tickets instead—revealing them for what they truly are: movie fans. 

The curiosity-driven campaign was accompanied by a trio of comedic TV and radio spots. Each ad followed the ill-fated results of attempting to satisfy your curiosities out in the world, rather than safely at the Festival.

Released: October 2022

This year, the Montclair Film Festival confronted movie piracy head on with a “Pirate Pass.” 

The non-profit created a fake streaming website promising free access to their film line-up. Seeding the faux streaming site across the web, the activation was designed to lure in curious movie pirates and offer them free tickets instead—revealing them for what they truly are: movie fans. 

The curiosity-driven campaign was accompanied by a trio of comedic TV and radio spots. Each ad followed the ill-fated results of attempting to satisfy your curiosities out in the world, rather than safely at the Festival.

Released: October 2022

This year, the Montclair Film Festival confronted movie piracy head on with a “Pirate Pass.” 

The non-profit created a fake streaming website promising free access to their film line-up. Seeding the faux streaming site across the web, the activation was designed to lure in curious movie pirates and offer them free tickets instead—revealing them for what they truly are: movie fans. 

The curiosity-driven campaign was accompanied by a trio of comedic TV and radio spots. Each ad followed the ill-fated results of attempting to satisfy your curiosities out in the world, rather than safely at the Festival.

Released: October 2022

This year, the Montclair Film Festival confronted movie piracy head on with a “Pirate Pass.” 

The non-profit created a fake streaming website promising free access to their film line-up. Seeding the faux streaming site across the web, the activation was designed to lure in curious movie pirates and offer them free tickets instead—revealing them for what they truly are: movie fans. 

The curiosity-driven campaign was accompanied by a trio of comedic TV and radio spots. Each ad followed the ill-fated results of attempting to satisfy your curiosities out in the world, rather than safely at the Festival.

Released: October 2022

Systemic racism has plagued our healthcare system for far too long.

Our new spot for @genentech depicts these inequalities through the lifelong journey of one girl as she continuously questions [her] reality. Based on real experiences from people of color, both in and out of the industry, this spot stresses the importance of asking the bigger questions in order to create real, equitable change.

Released: October 2022

Tags:

San Francisco, Genentech

“It’s not that bad.” We’ve all said it before. About some unfortunate situation it was too late to extract ourselves from. But we grin and bear it. That insight drives the latest campaign for Xfinity. “Not that bad” shows consumers who’ve chosen to live without home internet—and how they suffer for it. Not just technologically. But metaphorically, and to humorous effects. Directed by Spencer Riviera of O-Positive, “Bear Trap” and “Hornets Nest” show the literal pain points of making do in less than ideal circumstances, when a simple change could make everything all the better. Because living without home internet? It really IS that bad. Additionally, in time for the campaign’s Halloween launch, we created a playlist of the frustrated screams of some people who’ve chosen to live without home internet. Titled Xfinity Halloween Screams, the YouTube and Spotify playlists are available to stream for any Halloween party or trick or treat parade… if you dare.

Released: October 2022

Tags:

San Francisco, Comcast/XFINITY

“It’s not that bad.” We’ve all said it before. About some unfortunate situation it was too late to extract ourselves from. But we grin and bear it. That insight drives the latest campaign for Xfinity. “Not that bad” shows consumers who’ve chosen to live without home internet—and how they suffer for it. Not just technologically. But metaphorically, and to humorous effects. Directed by Spencer Riviera of O-Positive, “Bear Trap” and “Hornets Nest” show the literal pain points of making do in less than ideal circumstances, when a simple change could make everything all the better. Because living without home internet? It really IS that bad. Additionally, in time for the campaign’s Halloween launch, we created a playlist of the frustrated screams of some people who’ve chosen to live without home internet. Titled Xfinity Halloween Screams, the YouTube and Spotify playlists are available to stream for any Halloween party or trick or treat parade… if you dare.

Released: October 2022

Tags:

San Francisco, Comcast/XFINITY

Kids don’t want to hear about less sugar. So when Capri Sun wanted to launch their new formula with 40% less sugar (on average), but still the great taste kids love, we asked: do they even have to know? This campaign brings that question to life with a steamy, juicy, and totally fake romance novel. With tight pants, glistening muscles, and just enough cringe to ward off the kids, we’re able to hide the less sugar message from them and give it directly to the parents. Accompanied by a saxophone serenade, naturally. Directed by The Giraffe Sisters, this is the inaugural project from GS&P’s own RESIDENCE, a director-in-residence program giving opportunities to underrepresented voices.

Released: September 2022

Tags:

Capri Sun