Zeus & Hera

Client:
BMW
  • Zeus & Hera

    After a 7-year hiatus from the big game, BMW is going pedal to the metal for the Big Game. This year's spot stars Arnold Schwarzenegger and Salma Hayek and was directed by Super Bowl legend Bryan Buckley.

    Released: February 2022

    Tags:
    San Francisco, BMW

Your Cousin From Boston (Dynamics)

Client:
Samuel Adams
  • Your Cousin From Boston (Dynamics)

    Looks like Sam Adams’ spokescharacter Your Cousin From Boston got a sweet new gig working night security at the Boston Dynamics robot lab. Spoiler alert: it does not go well.

    Released: February 2022

    Tags:
    San Francisco, Samuel Adams

How Homemade is Made

Client:
Instacart
  • How Homemade is Made

    No one can deliver your mom’s homemade short ribs.

    That’s why Instacart just helps deliver the ingredients. Our new campaign for Instacart, “How Homemade is Made,” invites people to share love through food and celebrate the moments that only happen at home. “Your Mom’s Homemade Short Ribs” is a film, directed by award-winning director Ian Pons Jewell, that imagines a hypothetical world where “your mom’s homemade short ribs'' become famous overnight and are commercially produced for the masses. Sadly, by that point, they no longer look or taste like your mom’s short ribs. The film is accompanied by OOH, social and digital executions that all reinforce that the magic of a home cooked meal is made possible by Instacart.

    “We developed the ‘How Homemade is Made’ campaign to highlight how the traditional concepts of food, family and shared meals that we know consumers crave can not only live alongside modern technology, but actually be fueled by it,” said Rich Silverstein, co-founder and co-chairman of GS&P.

    Released: November 2021

    Tags:
    San Francisco, Instacart

Lunchabuilds

Client:
Lunchables
  • Lunchabuilds

    Lunchabuilds

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    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    2 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    3 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    4 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    5 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    6 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables