Zero Sugar. Done Right.

Client:
Pepsi
  • Zero Sugar. Done Right

    In 2020, Pepsi launched the new Pepsi Zero Sugar, which comes in a sleek matte-black can. To promote it Pepsi embraced its musical DNA and teamed up with iconic rapper Missy Elliott, breakthrough artist H.E.R. and legendary producer Timbaland to create a bold new version of the classic Rolling Stones hit “Paint It Black.” In a bold challenger move, the Super Bowl campaign starts with H.E.R. choosing to switch her red soda for the matte-black Pepsi Zero Sugar as she sings the first line of the song: “I see a red door, and I want it painted black.” From there H.E.R. and Missy get together to dance and perform the new version of the song, joined by a squad of dancers, in a cool matte-black music video choreographed by all-star choreographer Sean Bankhead and directed by award-winning director Noam Murro.

    Released: February 2020

    Tags:
    San Francisco, Pepsi

Creativity for all

Client:
Adobe
  • Creativity for all

    Creativity for all

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    Since 1982, Adobe has worked to democratize creativity. Over the last 30 years, they’ve built ground-breaking creative tools like Photoshop, Premier, and InDesign – and in November of 2019, they released two more innovations: Photoshop for iPad and Photoshop Camera. It was in this moment, for the first time ever, that the world’s most powerful creative tools extended beyond laptops and into the pockets of millions.

    So, to celebrate this achievement, Adobe, GS&P and the entire creative community made “Creativity for all,” a 60-second ode to the democratization of creativity, set to “Pure Imagination” by Gene Wilder. The mixed-media film features icons of the digital era like Shepard Farey, Malala Yousafzai and the credit list – with well over 1,000 names – includes a thank-you to every person who has ever opened an Adobe program.

    But “Creativity for all” is more than a film. It’s a rallying cry for the modern era of creation. A call to arms for creatives and creators across the world. And it’s a commitment by Adobe and Goodby Silverstein & Partners to continue working toward a world where everyone who wants to make something, can.

    Released: February 2020

    Tags:
    San Francisco, Adobe
  • Creativity for all

    Creativity for all

    2 of 2
    Prev Next

    Since 1982, Adobe has worked to democratize creativity. Over the last 30 years, they’ve built ground-breaking creative tools like Photoshop, Premier, and InDesign – and in November of 2019, they released two more innovations: Photoshop for iPad and Photoshop Camera. It was in this moment, for the first time ever, that the world’s most powerful creative tools extended beyond laptops and into the pockets of millions.

    So, to celebrate this achievement, Adobe, GS&P and the entire creative community made “Creativity for all,” a 60-second ode to the democratization of creativity, set to “Pure Imagination” by Gene Wilder. The mixed-media film features icons of the digital era like Shepard Farey, Malala Yousafzai and the credit list – with well over 1,000 names – includes a thank-you to every person who has ever opened an Adobe program.

    But “Creativity for all” is more than a film. It’s a rallying cry for the modern era of creation. A call to arms for creatives and creators across the world. And it’s a commitment by Adobe and Goodby Silverstein & Partners to continue working toward a world where everyone who wants to make something, can.

    Released: February 2020

    Tags:
    San Francisco, Adobe

A Holiday Reunion

Client:
Comcast/XFINITY
  • A Holiday Reunion

    Last year saw the busiest Thanksgiving ever—54.3 million Americans traveled to see family and friends.

    To celebrate this idea of reconnecting for the holidays, we brought two of the most iconic friends in film history back together—E.T. and Elliott—for Comcast NBCUniversal, Comcast/Xfinity and Sky TV. 

    In this holiday short-story film, E.T. returns to Earth and joins Elliott’s modern day family on their adventures—sledding, scarfing down cupcakes and discovering all the technology that’s changed since E.T.’s first visit 37 years ago.

    Directed by Lance Acord and edited by two-time Oscar winner Kirk Baxter, the film features over 30 Easter eggs in the form of props, wardrobe references and callbacks to iconic moments for E.T. fans to discover each time they watch it. A number of these Easter eggs were custom-created by social influencers who then shared the project with their own fans. 

     

    Released: December 2019

    Tags:
    San Francisco, Comcast/XFINITY

Get Real

Client:
HP
  • Get Real

    In its latest campaign, HP, the original Silicon Valley technology company, asks a provocative question: “Have our digital lives gone too far?” 

    The launch spot shows how technology affects how we see ourselves and our world.  It includes face filters, body distortion, emoji conversations and “I love you” text messages. The spot ends with a child staring into a computer screen with a title, “Have we lost touch with what’s real?  Let’s get it back.”  

     

    Released: October 2019

    Tags:
    San Francisco, HP