Do It For The Flavor
Truly’s new campaign starts with a simple question: Why do we go out? After two years of Zoom, Netflix and food delivery, it’s a little too easy to stay home, so we set out to remind people what socializing is all about. Making new stories, meeting new people—it’s messy, but that’s the flavor of life. Our new spot, directed by Dave Meyers, celebrates all the ups and downs of going out.
Released: March 2022
Have you ever wondered what inspired hands-free technology? #HandsFree #ItsACheetosThing
Released: March 2022
Destruction comes to town in the hotly anticipated movie, Spider-Man: No Way Home. Fans got to read all about it in a real-life Daily Bugle, created by Liberty Mutual – the insurance company that protects what villains destroy. The limited edition newspaper, part of a larger brand partnership between Liberty Mutual and Sony Pictures, was filled with salacious Peter Parker articles, stories about villain-related property damage, and contextual Liberty Mutual ads offering car & home insurance for when villains strike. It also included a tip line for Spider-Man sightings and any destruction people had witnessed him cause. Spidey fans lined up for hours to get their hands on one of just 5,000 copies from a pop-up newsstand in the Upper East Side. In only 48 hours, we received over 14,000 tips. Even more impressively, endless listings started to appear on eBay, with our papers fetching over $200 a pop.
Released: December 2021
You can’t replace wildlife once it’s gone.
That’s the serious conservation message in our playful new work for the San Diego Zoo Wildlife Alliance. In the fully integrated campaign across TV, print and outdoor, a cast of costume-clad sheep try to pass as endangered animals. Why? To demonstrate that earth’s biodiversity is irreplaceable. “So many wildlife organizations use doom and gloom to shock viewers into action,” said Goodby Silverstein & Partners co-chairman Jeff Goodby. “We didn’t want to come from a dark place. Instead, we wanted to delight viewers to inspire them to help the SDZWA with their important mission.”
While TV and Out-Of-Home star the sheepish imposters, one radio spot offers up the famous lyrics of “The Lion Sleeps Tonight” sans Lion, while the other puts a twist on nature-doco narration and offers up a world where sheep are the only animals left.
Released: November 2021