Construction sites are rife with miscommunication, which can lead to pricey rework, long delays, and some pretty peeved off clients. Luckily, Autodesk is here to help, but not before having a laugh at the problem in their first-ever brand commercial (and GS&P’s first-ever work for the brand).
Directed by Gary Freedman of MJZ, the spot highlights how widespread mix-ups can be on construction projects, with a humorous game of telephone. What starts out as a simple “Redo this wall” quickly gets misinterpreted as it’s passed along a busy jobsite, and leads to a rather irreversible result… The commercial then offers Autodesk Construction Cloud as a solution that keeps everyone on the same page, at every stage.
*No Pauls were harmed in the making of this spot.
Released: July 2022
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San Francisco, Autodesk Construction Cloud