It’s time we dispel the myth – rock stars are simply born into the spotlight. Today’s rock stars put in their hours and their passion to do the thing they love. And, it doesn’t matter if it’s skateboarding, gaming, or activism because Rockstar Energy will help fuel your hustle.

In their first-ever Super Bowl commercial, we follow the spotlight as it reveals some of the real rock stars in the world focused on their grind. We travel from the stage to the streets discovering stars like Apple Music’s Artist of the Year Lil Baby, skater Chris Joslin, designer Zerina Akers, gamer Nadeshot as well as a squad of real people with real hustles.

Shot by the multi-Grammy awarded director Dave Meyers, the film brings a fresh and aspirational look to the energy drink category without losing any bit of the spirit that leaves you wanting to conquer your craft.

Released: February 2021

Tags:

San Francisco, Rockstar

2020 was a historic year to be a Black person, so this Black History Month, we wanted to examine what living through history looks like. We talk through the highs, the lows, and everything in between, and what it really means to be Blk One Day At A Time.

Released: February 2021

Tags:

San Francisco

Tostitos chips and dips are loved for their ability to bring people together in any situation. For the launch of their new “For the Love of Chips and Dip” campaign, we called on Kate McKinnon and Dan Levy to show just a few of the many situations where bonds are made over Tostitos.

Released: April 2021

Tags:

San Francisco, Tostitos

Tostitos chips and dips are loved for their ability to bring people together in any situation. For the launch of their new “For the Love of Chips and Dip” campaign, we called on Kate McKinnon and Dan Levy to show just a few of the many situations where bonds are made over Tostitos.

Released: April 2021

Tags:

San Francisco, Tostitos

How do you create an advertising campaign for a generation that can’t stand advertising?

You make an anti-ad. 

No logos. No branding. We don’t even use the word “Doritos.” Crazy right? Truth is: Doritos is such an iconic brand, we don’t need to name it for you to crave it. So we ditched the product plugs and crafted Frito-Lay’s first ever “brandless” commercial directed by music video maestro Dave Meyers. Then we deleted logos from our social media channels, outdoor ads, website, and even pulled off a live MTV Video Music Awards integration—all without ever using the name or showing a bag. Special thanks to our amazing clients at [DELETED].

Released: August 2019

Tags:

San Francisco, Doritos