Your Cup Is Always Full

Client:
Panera
  • Your Cup Is Always Full

    Did you know that the average American spends over $1,100 a year on coffee? That’s more than many people save for retirement. As research shows, coffee can be one of our guiltiest pleasures—we love it, but we feel awful about paying too much for it.

    That’s about to change.

    On March 2, 2020, Panera Bread and GS&P are rolling out the “Your Cup Is Always Full” campaign to introduce a new unlimited-coffee subscription for $8.99 a month.

    The campaign launches with the above 30-second spot, directed by Craig Gillespie, that plays off of our instinctual draw to coffee in the morning. People from all walks of life are seen perking up at the sound of a mysterious call. As we come to find out, they’re answering the call of unlimited coffee from Panera.

    Released: March 2020

    Tags:
    San Francisco, Panera

From One Neighbor To Another

Client:
Panera
  • From One Neighbor To Another

    From One Neighbor To Another

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    A lot has changed in the restaurant business lately—including how it makes commercials.

    When Panera wanted to highlight their delivery service as an option through which homebound customers might still get fresh food, they wanted to show the human side of delivery. Faced with limited production capabilities caused by the coronavirus, Goodby Silverstein & Partners came up with an idea: have the drivers shoot the commercials themselves.

    Largely unscripted and shot entirely on drivers’ smartphones, these heartfelt editorials feature drivers offering words of encouragement like these: “Stay safe. Stay inside. And I’ll bring dinner for you.” Set to emotional music and mixed with driving footage shot through drivers’ windshields, the videos present a personal message of hope from a group of professionals who are often ignored.

    GS&P’s in-house production group shot the commercials around the country in fewer than five days. 

    Released: April 2020

    Tags:
    San Francisco, Panera
  • From One Neighbor To Another

    From One Neighbor To Another

    2 of 3
    Prev Next

    A lot has changed in the restaurant business lately—including how it makes commercials.

    When Panera wanted to highlight their delivery service as an option through which homebound customers might still get fresh food, they wanted to show the human side of delivery. Faced with limited production capabilities caused by the coronavirus, Goodby Silverstein & Partners came up with an idea: have the drivers shoot the commercials themselves.

    Largely unscripted and shot entirely on drivers’ smartphones, these heartfelt editorials feature drivers offering words of encouragement like these: “Stay safe. Stay inside. And I’ll bring dinner for you.” Set to emotional music and mixed with driving footage shot through drivers’ windshields, the videos present a personal message of hope from a group of professionals who are often ignored.

    GS&P’s in-house production group shot the commercials around the country in fewer than five days. 

    Released: April 2020

    Tags:
    San Francisco, Panera
  • From One Neighbor To Another

    From One Neighbor To Another

    3 of 3
    Prev Next

    A lot has changed in the restaurant business lately—including how it makes commercials.

    When Panera wanted to highlight their delivery service as an option through which homebound customers might still get fresh food, they wanted to show the human side of delivery. Faced with limited production capabilities caused by the coronavirus, Goodby Silverstein & Partners came up with an idea: have the drivers shoot the commercials themselves.

    Largely unscripted and shot entirely on drivers’ smartphones, these heartfelt editorials feature drivers offering words of encouragement like these: “Stay safe. Stay inside. And I’ll bring dinner for you.” Set to emotional music and mixed with driving footage shot through drivers’ windshields, the videos present a personal message of hope from a group of professionals who are often ignored.

    GS&P’s in-house production group shot the commercials around the country in fewer than five days. 

     

     

    Released: April 2020

    Tags:
    San Francisco, Panera

Stay Home Activity Sheets


  • We might be staying safe at home, but we don’t have to stay bored. Pass the time with our activity sheets from Benny Gold and GS&P. They're free to download, and made for creators of all ages.

     

    Released: April 2020

    Tags:
    San Francisco

Windows of Hope

Client:
HP
  • Windows of Hope

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    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

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    In support of HP’s Windows of Hope, GS&P turned our own windows into an art gallery, filling them with each of the 45 posters from the campaign for everyone on the street to see.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

    3 of 8
    Prev Next

    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

    4 of 8
    Prev Next

    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

    5 of 8
    Prev Next

    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

    6 of 8
    Prev Next

    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

    7 of 8
    Prev Next

    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

     

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

    8 of 8
    Prev Next

    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

     

     

    Released: May 2020

    Tags:
    San Francisco, HP