Your Cup Is Always Full

Client:
Panera
  • Your Cup Is Always Full

    Did you know that the average American spends over $1,100 a year on coffee? That’s more than many people save for retirement. As research shows, coffee can be one of our guiltiest pleasures—we love it, but we feel awful about paying too much for it.

    That’s about to change.

    On March 2, 2020, Panera Bread and GS&P are rolling out the “Your Cup Is Always Full” campaign to introduce a new unlimited-coffee subscription for $8.99 a month.

    The campaign launches with the above 30-second spot, directed by Craig Gillespie, that plays off of our instinctual draw to coffee in the morning. People from all walks of life are seen perking up at the sound of a mysterious call. As we come to find out, they’re answering the call of unlimited coffee from Panera.

    Released: March 2020

    Tags:
    San Francisco, Panera

Not a Gun

Client:
Courageous Conversation Global Foundation
  • Not a Gun

    Fear can make you see crazy things. Like a gun. That’s a sad truth for black Americans, who are three times more likely than white people to be killed by police. To raise awareness of this issue and to offer a solution, we partnered with Courageous Conversation Global Foundation, to launch the “Not a Gun” campaign.

    Inspired by real cases, the 360-camapign includes an outdoor and print portion that re-imagines products such as candy bars and cell phones in the hands of people of color, re-labeling them to say “Not a Gun.”

    In addition, we produced a film that follows a a black man ordering a candy bar, just like his white counterparts. But instead of being handed candy, he’s handed a gun. The film highlights the disturbing issue of unconscious bias against people of color in situations where firearms are presumed to be present.

    The work all leads to NotAGun.org, where people can sign a petition calling for more de-escalation training in police departments, as well calling for them to take unconscious-bias training administered by CCGF.

    Please visit NotAGun.org to help everyone get home safe.
     

    Released: February 2020

    Tags:
    San Francisco

Independents on 5th: Shoppable Holiday Windows

Client:
PayPal
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    For many people holiday shopping means trips to big-box stores and algorithm-based online retailers. Every year, it’s getting harder and harder for small businesses to compete and for consumers to find unique, thoughtful gifts.

    Enter PayPal.

    GS&P partnered with PayPal to identify five small businesses that offer unique gifts and have socially conscious missions. Then we brought them to holiday retail’s biggest stage: Fifth Avenue in New York City, where thousands of tourists flock to each holiday season to see the elaborate window displays of traditional department stores. This year, however, those tourists were treated to five fully shoppable holiday windows that were every bit as dazzling as those of their big-box counterparts. Small business got a boost, and holiday shopping got a lot more interesting.

    Released: February 2020

    Tags:
    San Francisco, PayPal
  • 2 of 6
    Prev Next

    For many people holiday shopping means trips to big-box stores and algorithm-based online retailers. Every year, it’s getting harder and harder for small businesses to compete and for consumers to find unique, thoughtful gifts.

    Enter PayPal.

    GS&P partnered with PayPal to identify five small businesses that offer unique gifts and have socially conscious missions. Then we brought them to holiday retail’s biggest stage: Fifth Avenue in New York City, where thousands of tourists flock to each holiday season to see the elaborate window displays of traditional department stores. This year, however, those tourists were treated to five fully shoppable holiday windows that were every bit as dazzling as those of their big-box counterparts. Small business got a boost, and holiday shopping got a lot more interesting.

    Released: February 2020

    Tags:
    San Francisco, PayPal
  • 3 of 6
    Prev Next

    For many people holiday shopping means trips to big-box stores and algorithm-based online retailers. Every year, it’s getting harder and harder for small businesses to compete and for consumers to find unique, thoughtful gifts.

    Enter PayPal.

    GS&P partnered with PayPal to identify five small businesses that offer unique gifts and have socially conscious missions. Then we brought them to holiday retail’s biggest stage: Fifth Avenue in New York City, where thousands of tourists flock to each holiday season to see the elaborate window displays of traditional department stores. This year, however, those tourists were treated to five fully shoppable holiday windows that were every bit as dazzling as those of their big-box counterparts. Small business got a boost, and holiday shopping got a lot more interesting.

    Released: February 2020

    Tags:
    San Francisco, PayPal
  • 4 of 6
    Prev Next

    For many people holiday shopping means trips to big-box stores and algorithm-based online retailers. Every year, it’s getting harder and harder for small businesses to compete and for consumers to find unique, thoughtful gifts.

    Enter PayPal.

    GS&P partnered with PayPal to identify five small businesses that offer unique gifts and have socially conscious missions. Then we brought them to holiday retail’s biggest stage: Fifth Avenue in New York City, where thousands of tourists flock to each holiday season to see the elaborate window displays of traditional department stores. This year, however, those tourists were treated to five fully shoppable holiday windows that were every bit as dazzling as those of their big-box counterparts. Small business got a boost, and holiday shopping got a lot more interesting.

    Released: February 2020

    Tags:
    San Francisco, PayPal
  • 5 of 6
    Prev Next

    For many people holiday shopping means trips to big-box stores and algorithm-based online retailers. Every year, it’s getting harder and harder for small businesses to compete and for consumers to find unique, thoughtful gifts.

    Enter PayPal.

    GS&P partnered with PayPal to identify five small businesses that offer unique gifts and have socially conscious missions. Then we brought them to holiday retail’s biggest stage: Fifth Avenue in New York City, where thousands of tourists flock to each holiday season to see the elaborate window displays of traditional department stores. This year, however, those tourists were treated to five fully shoppable holiday windows that were every bit as dazzling as those of their big-box counterparts. Small business got a boost, and holiday shopping got a lot more interesting.

    Released: February 2020

    Tags:
    San Francisco, PayPal
  • 6 of 6
    Prev Next

    For many people holiday shopping means trips to big-box stores and algorithm-based online retailers. Every year, it’s getting harder and harder for small businesses to compete and for consumers to find unique, thoughtful gifts.

    Enter PayPal.

    GS&P partnered with PayPal to identify five small businesses that offer unique gifts and have socially conscious missions. Then we brought them to holiday retail’s biggest stage: Fifth Avenue in New York City, where thousands of tourists flock to each holiday season to see the elaborate window displays of traditional department stores. This year, however, those tourists were treated to five fully shoppable holiday windows that were every bit as dazzling as those of their big-box counterparts. Small business got a boost, and holiday shopping got a lot more interesting.

    Released: February 2020

    Tags:
    San Francisco, PayPal

Post Limón

Client:
Doritos
  • Post Limón

    This year, Doritos® introduced new Flamin’ Hot Limón. The bold heat of Flamin’ Hot, now with a twist. To announce the news, we transformed world famous recording artist Post Malone into his new alter ego – Post Limon – the ultimate brand spokesperson for the new flavor.

    The spot, directed by Terence Neale, launches during the Grammy Awards and features Post’s chart-topping track “Wow” off his latest album Hollywood is Bleeding. We tapped real characters from Post’s entourage to star alongside him, including his longtime tattoo artist Kyle Hediger, who may or may not add some new triangular artwork to Post’s face. For the launch, Post Malone even changed his name to Post Limon across his social accounts. Without further ado, Doritos Flamin’ Hot Limon presents: #PostLimon.

    Released: January 2020

    Tags:
    San Francisco, Doritos