Your Cousin From Boston Gets Vaccinated

Samuel Adams
  • Your Cousin From Boston Gets Vaccinated

    Your Cousin From Boston isn't the brightest bulb in the shed. But even he's getting vaccinated against COVID-19! Our new work for Samuel Adams might just be the first comedy vaccine spot on air, envisioning a not-too-distant future where we can gather safely in bars with friends for some "indoor beers." Don't miss your shot!


    Released: April 2021

    San Francisco, Samuel Adams

BMW AI Art Car

  • BMW AI Art Car

    Witness the evolution of artistic expression as 900 years of art collides with artificial intelligence on the elegant surface of the BMW 8 Series Gran Coupe. GS&P and BMW present The Ultimate AI Masterpiece.

    Released: May 2021

    San Francisco, BMW

Not a Gun

Courageous Conversation Global Foundation
  • Not a Gun

    Fear can make you see crazy things. Like a gun. That’s a sad truth for black Americans, who are three times more likely than white people to be killed by police. To raise awareness of this issue and to offer a solution, we partnered with Courageous Conversation Global Foundation, to launch the “Not a Gun” campaign.

    Inspired by real cases, the 360-campaign includes an outdoor and print portion that re-imagines products such as candy bars and cell phones in the hands of people of color, re-labeling them to say “Not a Gun.”

    In addition, we produced a film that follows a black man ordering a candy bar, just like his white counterparts. But instead of being handed candy, he’s handed a gun. The film highlights the disturbing issue of unconscious bias against people of color in situations where firearms are presumed to be present.

    The work all leads to, where people can sign a petition calling for more de-escalation training in police departments, as well calling for them to take unconscious-bias training administered by CCGF.

    Please visit to help everyone get home safe.

    Released: February 2020

    San Francisco, Courageous Conversation Global Foundation