Your Cousin From Boston

Client:
Samuel Adams
  • Clydesdales

    Your Cousin from Boston is gonna be in wicked big trouble for this one! Our 2020 big game spot horsed around with Sam Adams' biggest competitor, earning national press mentions on a regional media spend. Just don't tell his mom about this, okay?

    Released: January 2021

    Tags:
    San Francisco, Samuel Adams

Preach

Client:
Preach
  • Preach

    This Black History Month, we wanted to create a platform for Black people all over the world could come together and share their experiences, so we created "Preach." Preach is an Instagram/Facebook Stories filter that doubles as a game, where people can answer a range of funny, interesting, and controversial questions.

    Released: February 2021

    Tags:
    San Francisco

It Wasn't Me

Client:
Cheetos
  • It Wasn't Me

    It Wasn't Me

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    Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

    Released: February 2021

    Tags:
    San Francisco, Cheetos
  • It Wasn't Me

    It Wasn't Me

    2 of 3
    Prev Next

    Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

    Released: February 2021

    Tags:
    San Francisco, Cheetos
  • It Wasn't Me

    It Wasn't Me

    3 of 3
    Prev Next

    Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

    Released: February 2021

    Tags:
    San Francisco, Cheetos

Not a Gun

Client:
Courageous Conversation Global Foundation
  • Not a Gun

    Fear can make you see crazy things. Like a gun. That’s a sad truth for black Americans, who are three times more likely than white people to be killed by police. To raise awareness of this issue and to offer a solution, we partnered with Courageous Conversation Global Foundation, to launch the “Not a Gun” campaign.

    Inspired by real cases, the 360-campaign includes an outdoor and print portion that re-imagines products such as candy bars and cell phones in the hands of people of color, re-labeling them to say “Not a Gun.”

    In addition, we produced a film that follows a black man ordering a candy bar, just like his white counterparts. But instead of being handed candy, he’s handed a gun. The film highlights the disturbing issue of unconscious bias against people of color in situations where firearms are presumed to be present.

    The work all leads to NotAGun.org, where people can sign a petition calling for more de-escalation training in police departments, as well calling for them to take unconscious-bias training administered by CCGF.

    Please visit NotAGun.org to help everyone get home safe.
     

    Released: February 2020

    Tags:
    San Francisco, Courageous Conversation Global Foundation