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You can’t replace wildlife once it’s gone.
That’s the serious conservation message in our playful new work for the San Diego Zoo Wildlife Alliance. In the fully integrated campaign across TV, print and outdoor, a cast of costume-clad sheep try to pass as endangered animals. Why? To demonstrate that earth’s biodiversity is irreplaceable. “So many wildlife organizations use doom and gloom to shock viewers into action,” said Goodby Silverstein & Partners co-chairman Jeff Goodby. “We didn’t want to come from a dark place. Instead, we wanted to delight viewers to inspire them to help the SDZWA with their important mission.”
While TV and Out-Of-Home star the sheepish imposters, one radio spot offers up the famous lyrics of “The Lion Sleeps Tonight” sans Lion, while the other puts a twist on nature-doco narration and offers up a world where sheep are the only animals left.
Released: November 2021
What if They Were Black?
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What if They Were Black?
1 of 10Prev NextOn Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack
Released: January 2022
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What if They Were Black?
2 of 10Prev NextOn Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack
Released: January 2022
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What if They Were Black?
3 of 10Prev NextOn Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack
Released: January 2022
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What if They Were Black?
4 of 10Prev NextOn Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack
Released: January 2022
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What if They Were Black?
5 of 10Prev NextOn Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack
Released: January 2022
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What if They Were Black?
6 of 10Prev NextOn Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack
Released: January 2022
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What if They Were Black?
7 of 10Prev NextOn Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack
Released: January 2022
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What if They Were Black?
8 of 10Prev NextOn Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack
Released: January 2022
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What if They Were Black?
9 of 10Prev NextOn Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack
Released: January 2022
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What if They Were Black?
10 of 10Prev NextOn Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack
Released: January 2022
Seize the Night & Day
- Client:
- Idorsia
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Have you ever looked at Jennifer Aniston and wondered “how does she sleep at night?” You might think she sleeps very well as one of the highest paid actors in Hollywood with all the latest sleep technology us mere mortals couldn’t dream of, right? Wrong. Our friend Jen struggles with sleep. And she’s not alone. So many women are dealing with insomnia. (Yes, unfortunately, women are more likely to suffer from sleep struggles than men.) But here’s the thing, the world of insomnia is pretty depressing. That’s why to launch our campaign for a new sleep treatment by Idorsia, we sought to bring a little light-heartedness to the category and bring to life the mental gymnastics that often happen when you can’t sleep. With a full female creative squad, and directed by Taika Waititi, here’s the first installment of our campaign encouraging women to wake up and Seize the Night & Day.
Released: January 2022
- Tags:
- San Francisco, Idorsia
Ready for Anything
- Client:
- Comcast/XFINITY
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During the 2022 Winter Olympic and Paralympic Games, Comcast Business is celebrating the resilience of both Team USA and business owners across America. And there are few people who know more about resilience than Mike Schultz. We shared the story of his journey from pro athlete to business owner and US Paralympic Gold Medalist in our latest work for Comcast Business.
Released: January 2022
- Tags:
- San Francisco, Comcast/XFINITY