You Can't Replace Wildlife Once it's Gone

Client:
San Diego Zoo Wildlife Alliance
  • You Can't Replace Wildlife Once it's Gone

    You can’t replace wildlife once it’s gone.

    That’s the serious conservation message in our playful new work for the San Diego Zoo Wildlife Alliance. In the fully integrated campaign across TV, print and outdoor, a cast of costume-clad sheep try to pass as endangered animals. Why? To demonstrate that earth’s biodiversity is irreplaceable. “So many wildlife organizations use doom and gloom to shock viewers into action,” said Goodby Silverstein & Partners co-chairman Jeff Goodby. “We didn’t want to come from a dark place. Instead, we wanted to delight viewers to inspire them to help the SDZWA with their important mission.”

    While TV and Out-Of-Home star the sheepish imposters, one radio spot offers up the famous lyrics of “The Lion Sleeps Tonight” sans Lion, while the other puts a twist on nature-doco narration and offers up a world where sheep are the only animals left.

    Released: November 2021

    Tags:
    San Francisco, San Diego Zoo Wildlife Alliance

How Homemade is Made

Client:
Instacart
  • How Homemade is Made

    No one can deliver your mom’s homemade short ribs.

    That’s why Instacart just helps deliver the ingredients. Our new campaign for Instacart, “How Homemade is Made,” invites people to share love through food and celebrate the moments that only happen at home. “Your Mom’s Homemade Short Ribs” is a film, directed by award-winning director Ian Pons Jewell, that imagines a hypothetical world where “your mom’s homemade short ribs'' become famous overnight and are commercially produced for the masses. Sadly, by that point, they no longer look or taste like your mom’s short ribs. The film is accompanied by OOH, social and digital executions that all reinforce that the magic of a home cooked meal is made possible by Instacart.

    “We developed the ‘How Homemade is Made’ campaign to highlight how the traditional concepts of food, family and shared meals that we know consumers crave can not only live alongside modern technology, but actually be fueled by it,” said Rich Silverstein, co-founder and co-chairman of GS&P.

    Released: November 2021

    Tags:
    San Francisco, Instacart

Lunchabuilds

Client:
Lunchables
  • Lunchabuilds

    Lunchabuilds

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    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    2 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    3 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    4 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    5 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    6 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables

Calilujah!

Client:
Califia Farms
  • Calilujah!

    Calilujah! Words alone can’t describe the joy of sipping your first oatmilk latte. So we made a musical instead. Introducing our first work with Califia Farms, a plant milk musical featuring steamy baristas, synchronized strawberries and dancing donuts. To make our musical sing, we teamed up with directors Augustus Punch (who trained under Baz Luhrmann on Moulin Rouge), choreographer Jenny Griffin (who worked on The Greatest Showman) and the composers at Squeak E Clean Studios.

    Released: August 2021

    Tags:
    San Francisco, Califia Farms