How do you tell people how fast XFINITY’s new gig-speed Internet is? You don’t. You have to let them feel it. 

So we teamed up with the fastest film franchise, the Fast and the Furious, and surprised two XFINITY customers by putting them inside a reenactment of a chase scene from the latest film, The Fate of the Furious. 

The reenacted chase was complete with the same cars from the movie, driven by the same stunt drivers through the same explosive stunts that characters Dom (Vin Diesel) and Letty (Michelle Rodriguez) experienced. Directed by Jeff Tremaine (Jackass and Jackass Presents: Bad Grandpa), the reenactment for XFINITY was shot live in one take.

Released: March 2017

Tags:

San Francisco, Comcast/XFINITY, Film

Imagine walking into a grocery store where every item is five times more expensive than it usually is. A store where milk is $24 and a monthly bus pass costs $365.

That’s the unfortunate reality that the one in ten Bay Area families (788,000 individuals) living below the poverty line experiences every day. In large part due to high-paying jobs in Silicon Valley, the Bay Area’s median household income is $153,057—which, after taxes, is five times more than the earnings of those families living below the poverty line ($24,300). To raise awareness of this pay gap, we partnered with the Tipping Point to simulate the struggle of living below the poverty line.

GS&P introduced “Poverty Line Prices” with a provocative film. We placed undercover cameras in a high-end San Francisco (Nob Hill) grocery store and filmed people’s reactions as they were charged prices five times higher than the real cost. 

“The Bay Area is a tale of two cities: the haves and the have-nots,” said Rich Silverstein, co-chairman and partner at GS&P. “We wanted people to get a small sense of the reality of living below the poverty line so that they truly understand the importance of Tipping Point’s mission.” 

We also created a coupon insert that features items with prices inflated by 500 percent. It will run in the San Francisco Chronicle on the Wednesday before Thanksgiving. The insert serves as a stark contrast to the Black Friday blockbuster discounts that typically appear in the issue. The campaign will drive to a mobile-first website, tippingpoint.org, that enables people to plug in their income to determine how expensive basic items seem for those living below the poverty line. On social networks, people are encouraged to share the campaign using the hashtag #PovertyLinePrices. 

Released: November 2016

Tags:

San Francisco, Tipping Point Community

Imagine walking into a grocery store where every item is five times more expensive than it usually is. A store where milk is $24 and a monthly bus pass costs $365.

That’s the unfortunate reality that the one in ten Bay Area families (788,000 individuals) living below the poverty line experiences every day. In large part due to high-paying jobs in Silicon Valley, the Bay Area’s median household income is $153,057—which, after taxes, is five times more than the earnings of those families living below the poverty line ($24,300). To raise awareness of this pay gap, we partnered with the Tipping Point to simulate the struggle of living below the poverty line.

GS&P introduced “Poverty Line Prices” with a provocative film. We placed undercover cameras in a high-end San Francisco (Nob Hill) grocery store and filmed people’s reactions as they were charged prices five times higher than the real cost. 

“The Bay Area is a tale of two cities: the haves and the have-nots,” said Rich Silverstein, co-chairman and partner at GS&P. “We wanted people to get a small sense of the reality of living below the poverty line so that they truly understand the importance of Tipping Point’s mission.” 

We also created a coupon insert that features items with prices inflated by 500 percent. It will run in the San Francisco Chronicle on the Wednesday before Thanksgiving. The insert serves as a stark contrast to the Black Friday blockbuster discounts that typically appear in the issue. The campaign will drive to a mobile-first website, tippingpoint.org, that enables people to plug in their income to determine how expensive basic items seem for those living below the poverty line. On social networks, people are encouraged to share the campaign using the hashtag #PovertyLinePrices. 

Released: November 2016

Tags:

San Francisco, Tipping Point Community

Imagine walking into a grocery store where every item is five times more expensive than it usually is. A store where milk is $24 and a monthly bus pass costs $365.

That’s the unfortunate reality that the one in ten Bay Area families (788,000 individuals) living below the poverty line experiences every day. In large part due to high-paying jobs in Silicon Valley, the Bay Area’s median household income is $153,057—which, after taxes, is five times more than the earnings of those families living below the poverty line ($24,300). To raise awareness of this pay gap, we partnered with the Tipping Point to simulate the struggle of living below the poverty line.

GS&P introduced “Poverty Line Prices” with a provocative film. We placed undercover cameras in a high-end San Francisco (Nob Hill) grocery store and filmed people’s reactions as they were charged prices five times higher than the real cost. 

“The Bay Area is a tale of two cities: the haves and the have-nots,” said Rich Silverstein, co-chairman and partner at GS&P. “We wanted people to get a small sense of the reality of living below the poverty line so that they truly understand the importance of Tipping Point’s mission.” 

We also created a coupon insert that features items with prices inflated by 500 percent. It will run in the San Francisco Chronicle on the Wednesday before Thanksgiving. The insert serves as a stark contrast to the Black Friday blockbuster discounts that typically appear in the issue. The campaign will drive to a mobile-first website, tippingpoint.org, that enables people to plug in their income to determine how expensive basic items seem for those living below the poverty line. On social networks, people are encouraged to share the campaign using the hashtag #PovertyLinePrices. 

Released: November 2016

Tags:

San Francisco, Tipping Point Community

Imagine walking into a grocery store where every item is five times more expensive than it usually is. A store where milk is $24 and a monthly bus pass costs $365.

That’s the unfortunate reality that the one in ten Bay Area families (788,000 individuals) living below the poverty line experiences every day. In large part due to high-paying jobs in Silicon Valley, the Bay Area’s median household income is $153,057—which, after taxes, is five times more than the earnings of those families living below the poverty line ($24,300). To raise awareness of this pay gap, we partnered with the Tipping Point to simulate the struggle of living below the poverty line.

GS&P introduced “Poverty Line Prices” with a provocative film. We placed undercover cameras in a high-end San Francisco (Nob Hill) grocery store and filmed people’s reactions as they were charged prices five times higher than the real cost. 

“The Bay Area is a tale of two cities: the haves and the have-nots,” said Rich Silverstein, co-chairman and partner at GS&P. “We wanted people to get a small sense of the reality of living below the poverty line so that they truly understand the importance of Tipping Point’s mission.” 

We also created a coupon insert that features items with prices inflated by 500 percent. It will run in the San Francisco Chronicle on the Wednesday before Thanksgiving. The insert serves as a stark contrast to the Black Friday blockbuster discounts that typically appear in the issue. The campaign will drive to a mobile-first website, tippingpoint.org, that enables people to plug in their income to determine how expensive basic items seem for those living below the poverty line. On social networks, people are encouraged to share the campaign using the hashtag #PovertyLinePrices. 

Released: November 2016

Tags:

San Francisco, Tipping Point Community

It's an idea that took us 100 years to think of. 

You can’t have cookies without milk. And yet for almost 100 years, the Girl Scouts have been selling cookies, but milk has been nowhere in sight. Those delicious cookies were being dunked into nothing. 

In 2016 the penny finally dropped. We made sure the Boy Scouts were right next to the Girl Scouts, selling milk.

We launched our idea during Girl Scouts Week. We followed with Twitter hashtags so that whenever people were talking about how much they love #girlscoutcookies, we popped up, reminding them that you can’t have cookies without milk. A short film recapped our stunt to inspire Scouts groups all over the country to follow suit. 

Official “got milk?” patches were earned; cash was raised for the Boy Scouts; milk and cookies were enjoyed together; and all was right with the world.

Read about it on Creativity, where it was named Ad of the Day. 

Released: March 2016

Tags:

San Francisco, California Milk Processors Board, Film

Every year marketers line up to drop millions on the hope that their ads will stick out during the Super Bowl. And if they haven’t done their research, it’s an awfully big gamble. Do you know what your marketing is doing? Adobe can help.

Released: February 2016

Tags:

San Francisco, Adobe, Film