Why Did She?

Client:
Gradifi
  • Why Did She?

    Why Did She?

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    Today our country owes more in student debt than it does in credit-card debt or car-loan debt. In fact, this generation owes more in student loans than any other generation in history. And Gradifi is here to help.

    Gradifi lets employers and former students pay off debt together. So companies are better able to attract and retain young talent, and students have someone to help them with their debt burdens. This spot reminds employees why students took on this debt in the first place when it says, “They did it to work for you.”

    The campaign includes a long-form film, a series of striking print ads, and TV and radio spots, all of which conclude with the same tagline: “Gradifi is gratitude.”

    Released: September 2017

    Tags:
    San Francisco, Gradifi , Film
  • Sophie

    Sophie

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    Today our country owes more in student debt than it does in credit-card debt or car-loan debt. In fact, this generation owes more in student loans than any other generation in history. And Gradifi is here to help.

    Gradifi lets employers and former students pay off debt together. So companies are better able to attract and retain young talent, and students have someone to help them with their debt burdens. This spot reminds employees why students took on this debt in the first place when it says, “They did it to work for you.”

    The campaign includes a long-form film, a series of striking print ads, and TV and radio spots, all of which conclude with the same tagline: “Gradifi is gratitude.”

    Released: September 2017

    Tags:
    San Francisco, Gradifi , Film

Future of Awesome

Client:
Comcast/XFINITY
  • The Joneses

    The Joneses

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    XFINITY continues its “future of awesome” brand story with two new spots for XFINITY xFi, both directed by O Positive’s Jim Jenkins, and lensed by Jeff Cronenweth.  

    “The Joneses” heralds the arrival of Gig speed Internet — with speeds so awesome every customer thinks they’ve finally got one up on their neighbors.

    And in “Dinnertime,” awesome is one of the newer xFi features that finally gives moms and dads what they've been wanting for years: the ability to pause WiFi and connect with their families at the dinner table. 

    Released: October 2017

    Tags:
    San Francisco, Comcast/XFINITY, Film
  • Dinnertime

    Dinnertime

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    Prev Next

    XFINITY continues its “future of awesome” brand story with two new spots for XFINITY xFi, both directed by O Positive’s Jim Jenkins, and lensed by Jeff Cronenweth.  

    “The Joneses” heralds the arrival of Gig speed Internet — with speeds so awesome every customer thinks they’ve finally got one up on their neighbors.

    And in “Dinnertime,” awesome is one of the newer xFi features that finally gives moms and dads what they've been wanting for years: the ability to pause WiFi and connect with their families at the dinner table. 

    Released: October 2017

    Tags:
    San Francisco, Comcast/XFINITY, Film

Outride ADHD

Client:
Specialized
  • Outride ADHD

    Outride ADHD

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    One in nine kids is diagnosed with attention-deficit/hyperactivity disorder (ADHD). Research shows that a bike ride a day can help such kids slow down their racing minds and focus. See what happens when kids seeking to break the frustrating cycle of ADHD take to the streets on their bikes in this fast-moving film from the Specialized Foundation, an offshoot of Specialized that touts cycling’s positive effects on health and well-being.

    Released: July 2017

    Tags:
    San Francisco, Specialized, Film
  • Outride ADHD

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    One in nine kids is diagnosed with attention-deficit/hyperactivity disorder (ADHD). Research shows that a bike ride a day can help such kids slow down their racing minds and focus. See what happens when kids seeking to break the frustrating cycle of ADHD take to the streets on their bikes in this fast-moving film from the Specialized Foundation, an offshoot of Specialized that touts cycling’s positive effects on health and well-being.

    Released: July 2017

    Tags:
    San Francisco, Specialized, Film
  • Outride ADHD

    3 of 5
    Prev Next

    One in nine kids is diagnosed with attention-deficit/hyperactivity disorder (ADHD). Research shows that a bike ride a day can help such kids slow down their racing minds and focus. See what happens when kids seeking to break the frustrating cycle of ADHD take to the streets on their bikes in this fast-moving film from the Specialized Foundation, an offshoot of Specialized that touts cycling’s positive effects on health and well-being.

    Released: July 2017

    Tags:
    San Francisco, Specialized, Film
  • Outride ADHD

    4 of 5
    Prev Next

    One in nine kids is diagnosed with attention-deficit/hyperactivity disorder (ADHD). Research shows that a bike ride a day can help such kids slow down their racing minds and focus. See what happens when kids seeking to break the frustrating cycle of ADHD take to the streets on their bikes in this fast-moving film from the Specialized Foundation, an offshoot of Specialized that touts cycling’s positive effects on health and well-being.

    Released: July 2017

    Tags:
    San Francisco, Specialized, Film
  • Outride ADHD

    Outride ADHD

    5 of 5
    Prev Next

    One in nine kids is diagnosed with attention-deficit/hyperactivity disorder (ADHD). Research shows that a bike ride a day can help such kids slow down their racing minds and focus. See what happens when kids seeking to break the frustrating cycle of ADHD take to the streets on their bikes in this fast-moving film from the Specialized Foundation, an offshoot of Specialized that touts cycling’s positive effects on health and well-being.

    Released: July 2017

    Tags:
    San Francisco, Specialized, Film

Cannes: Daughters of the Evolution

Client:
Cannes: Daughters of the Evolution
  • Cannes: Daughters of the Evolution

    What does the youngest generation think about women in advertising? This year at Cannes we hosted the panel “Daughters of the Evolution” to find out. The panel included the daughters of Leo Burnett chief creative officer North America and CEO Canada Judy John, Design Army co-founder and chief creative officer Pum Lefebure and Goodby Silverstein & Partners chief creative officer Margaret Johnson. The session, moderated by Director/Photographer/Author Lauren Greenfield, uncovered these girls’ ideas about the best and worst parts of their mothers’ jobs; their definitions of leadership, success and fearlessness; and their own aspirations and predictions of what the future holds.

    Released: June 2017

    Tags:
    San Francisco