What if They Were Black?

Client:
Courageous Conversation Global Foundation
  • What if They Were Black?

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    On Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack

    Released: January 2022

    Tags:
    San Francisco, Courageous Conversation Global Foundation
  • What if They Were Black?

    2 of 10
    Prev Next

    On Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack

    Released: January 2022

    Tags:
    San Francisco, Courageous Conversation Global Foundation
  • What if They Were Black?

    3 of 10
    Prev Next

    On Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack

    Released: January 2022

    Tags:
    San Francisco, Courageous Conversation Global Foundation
  • What if They Were Black?

    4 of 10
    Prev Next

    On Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack

    Released: January 2022

    Tags:
    San Francisco, Courageous Conversation Global Foundation
  • What if They Were Black?

    5 of 10
    Prev Next

    On Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack

    Released: January 2022

    Tags:
    San Francisco, Courageous Conversation Global Foundation
  • What if They Were Black?

    6 of 10
    Prev Next

    On Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack

    Released: January 2022

    Tags:
    San Francisco, Courageous Conversation Global Foundation
  • What if They Were Black?

    7 of 10
    Prev Next

    On Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack

    Released: January 2022

    Tags:
    San Francisco, Courageous Conversation Global Foundation
  • What if They Were Black?

    8 of 10
    Prev Next

    On Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack

    Released: January 2022

    Tags:
    San Francisco, Courageous Conversation Global Foundation
  • What if They Were Black?

    9 of 10
    Prev Next

    On Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack

    Released: January 2022

    Tags:
    San Francisco, Courageous Conversation Global Foundation
  • What if They Were Black?

    10 of 10
    Prev Next

    On Jan. 6th, 2021, we all asked ourselves the same thing: WHAT IF THEY WERE BLACK? More than just talking about the day, let’s remember the systemic bias we witnessed. So on the anniversary of the Insurrection, we partnered with CCGF (Courageous Conversation Global Foundation) to ask that very question. We worked with artists to create R.I.P. shirts because the reality is, if the insurrectionists had been Black, we would be mourning their deaths. Visit CCGlobalfoundation.org/what-if-they-were-black/ to buy a shirt and join the conversation today. #WhatIfTheyWereBlack

    Released: January 2022

    Tags:
    San Francisco, Courageous Conversation Global Foundation

Seize the Night & Day

Client:
Idorsia
  • Seize the Night & Day

    Have you ever looked at Jennifer Aniston and wondered “how does she sleep at night?” You might think she sleeps very well as one of the highest paid actors in Hollywood with all the latest sleep technology us mere mortals couldn’t dream of, right? Wrong. Our friend Jen struggles with sleep. And she’s not alone. So many women are dealing with insomnia. (Yes, unfortunately, women are more likely to suffer from sleep struggles than men.) But here’s the thing, the world of insomnia is pretty depressing. That’s why to launch our campaign for a new sleep treatment by Idorsia, we sought to bring a little light-heartedness to the category and bring to life the mental gymnastics that often happen when you can’t sleep. With a full female creative squad, and directed by Taika Waititi, here’s the first installment of our campaign encouraging women to wake up and Seize the Night & Day.

    Released: January 2022

    Tags:
    San Francisco, Idorsia

The Daily Bugle. For real.

Client:
Liberty Mutual Insurance
  • The Daily Bugle. For real.

    Destruction comes to town in the hotly anticipated movie, Spider-Man: No Way Home. Fans got to read all about it in a real-life Daily Bugle, created by Liberty Mutual – the insurance company that protects what villains destroy. The limited edition newspaper, part of a larger brand partnership between Liberty Mutual and Sony Pictures, was filled with salacious Peter Parker articles, stories about villain-related property damage, and contextual Liberty Mutual ads offering car & home insurance for when villains strike. It also included a tip line for Spider-Man sightings and any destruction people had witnessed him cause. Spidey fans lined up for hours to get their hands on one of just 5,000 copies from a pop-up newsstand in the Upper East Side. In only 48 hours, we received over 14,000 tips. Even more impressively, endless listings started to appear on eBay, with our papers fetching over $200 a pop.

    Released: December 2021

    Tags:
    Liberty Mutual Insurance

You Can't Replace Wildlife Once it's Gone

Client:
San Diego Zoo Wildlife Alliance
  • You Can’t Replace Wildlife Once it’s Gone

    You can’t replace wildlife once it’s gone.

    That’s the serious conservation message in our playful new work for the San Diego Zoo Wildlife Alliance. In the fully integrated campaign across TV, print and outdoor, a cast of costume-clad sheep try to pass as endangered animals. Why? To demonstrate that earth’s biodiversity is irreplaceable. “So many wildlife organizations use doom and gloom to shock viewers into action,” said Goodby Silverstein & Partners co-chairman Jeff Goodby. “We didn’t want to come from a dark place. Instead, we wanted to delight viewers to inspire them to help the SDZWA with their important mission.”

    While TV and Out-Of-Home star the sheepish imposters, one radio spot offers up the famous lyrics of “The Lion Sleeps Tonight” sans Lion, while the other puts a twist on nature-doco narration and offers up a world where sheep are the only animals left.

    Released: November 2021

    Tags:
    San Francisco, San Diego Zoo Wildlife Alliance