We Can All #Respond2Racism

Client:
We Can All #Respond2Racism
  • We Can All #Respond2Racism

    We Can All #Respond2Racism

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    Hate against Asians and Asian Americans is spreading like wildfire. Instances of racist speech surged by 900% on Twitter since the beginning of the COVID-19 pandemic. This online hatred is also contributing to an increasing number of real-world incidents, including verbal attacks, racist messages, physical violence, and boycotts of Asian-owned businesses.

    But hate is a virus we can fight.

    We launched the “Respond2Racism” movement, to directly combat racism online and empower people by providing them with tools to address harassment in real life.

    Our first project is the First Responder Twitter Bot, which automatically responds to COVID-19-incited racist tweets with videos that both educate the perpetrators and uplift Asian frontline workers. The bot also replies to those tweeting in support of Asians with tips on how to confront racism when they witness it in person.

    Join us in becoming first responders to racism—together: Respond2Racism.com

    Released: May 2020

    Tags:
    San Francisco
  • We Can All #Respond2Racism

    2 of 4
    Prev Next

    Hate against Asians and Asian Americans is spreading like wildfire. Instances of racist speech surged by 900% on Twitter since the beginning of the COVID-19 pandemic. This online hatred is also contributing to an increasing number of real-world incidents, including verbal attacks, racist messages, physical violence, and boycotts of Asian-owned businesses.

    But hate is a virus we can fight.

    We launched the “Respond2Racism” movement, to directly combat racism online and empower people by providing them with tools to address harassment in real life.

    Our first project is the First Responder Twitter Bot, which automatically responds to COVID-19-incited racist tweets with videos that both educate the perpetrators and uplift Asian frontline workers. The bot also replies to those tweeting in support of Asians with tips on how to confront racism when they witness it in person.

    Join us in becoming first responders to racism—together: Respond2Racism.com

    Released: June 2020

    Tags:
    San Francisco
  • We Can All #Respond2Racism

    3 of 4
    Prev Next

    Hate against Asians and Asian Americans is spreading like wildfire. Instances of racist speech surged by 900% on Twitter since the beginning of the COVID-19 pandemic. This online hatred is also contributing to an increasing number of real-world incidents, including verbal attacks, racist messages, physical violence, and boycotts of Asian-owned businesses.

    But hate is a virus we can fight.

    We launched the “Respond2Racism” movement, to directly combat racism online and empower people by providing them with tools to address harassment in real life.

    Our first project is the First Responder Twitter Bot, which automatically responds to COVID-19-incited racist tweets with videos that both educate the perpetrators and uplift Asian frontline workers. The bot also replies to those tweeting in support of Asians with tips on how to confront racism when they witness it in person.

    Join us in becoming first responders to racism—together: Respond2Racism.com

    Released: June 2020

    Tags:
    San Francisco
  • We Can All #Respond2Racsim

    We Can All #Respond2Racsim

    4 of 4
    Prev Next

    Hate against Asians and Asian Americans is spreading like wildfire. Instances of racist speech surged by 900% on Twitter since the beginning of the COVID-19 pandemic. This online hatred is also contributing to an increasing number of real-world incidents, including verbal attacks, racist messages, physical violence, and boycotts of Asian-owned businesses.

    But hate is a virus we can fight.

    We launched the “Respond2Racism” movement, to directly combat racism online and empower people by providing them with tools to address harassment in real life.

    Our first project is the First Responder Twitter Bot, which automatically responds to COVID-19-incited racist tweets with videos that both educate the perpetrators and uplift Asian frontline workers. The bot also replies to those tweeting in support of Asians with tips on how to confront racism when they witness it in person.

    Join us in becoming first responders to racism—together: Respond2Racism.com

    Released: June 2020

    Tags:
    San Francisco

Being Black is Not a Crime


  • Being black is not a crime. White silence is.

    What happened in Minneapolis last week was horrifying. What has happened to the black community for 400-plus years is a much of the same — and they’ve experienced it alone for far too long.

    Now is not the time to sit on the sidelines. It’s time to use our collective voices, and stand with the black community. It’s time to hold ourselves accountable. It’s time to stand with George Floyd, Breonna Taylor, Ahmaud Arbery, Eric Garner, all victims of police brutality, and the entire black community.

    It’s now on us to act. It’s on us to stand up against systemic racism in every way imaginable.

    Show support for the Minnesota Freedom Fund

    Released: June 2020

    Tags:
    San Francisco

Love In The Time Of COVID-19

Client:
BMW
  • Love In The Time Of COVID-19

    What happens when social distancing forces us to rethink a romantic night out? Well, The Ultimate Driving Machine morphs into The Ultimate “Drive In” Machine, of course. From BMW and GS&P, comes a heartwarming story aimed to inspire quarantined couples across the globe. 

    Released: June 2020

    Tags:
    San Francisco, BMW

Magic Carpet

Client:
HP
  • Magic Carpet

    Digital tools have never been more important for education, but staring at a screen can often make learning feel isolating, frustrating and hard to absorb.

    And that’s just how Lily felt about her weather homework. But when Dad has the idea to print it, their HP printer bursts into life and they are taken on a magical learning journey.

    To appeal to kids and parents alike, GS&P worked with Oscar nominated directors Smith & Foulkes to create a fantastical, animated adventure.

    Sailing through clouds, climates and landscapes, Lily and Dad explore the weather in a way they never could have before, because printing with HP brings learning to life.

    Released: June 2020

    Tags:
    San Francisco, HP