Truth Tellers

Client:
Liberty Mutual
  • Truth Tellers

    Truth Tellers

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    For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

     

    Released: January 2019

    Tags:
    San Francisco, Liberty Mutual , Film
  • Truth Tellers

    Truth Tellers

    2 of 3
    Prev Next

    For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

     

    Released: January 2019

    Tags:
    San Francisco, Liberty Mutual , Film
  • Truth Tellers

    Truth Tellers

    3 of 3
    Prev Next

    For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

     

    Released: January 2019

    Tags:
    San Francisco, Liberty Mutual , Film

Like New Again

Client:
BMW
  • Like New Again

    Like New Again

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    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    2 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    3 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    4 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    5 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    6 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film

Dalí Lives

Client:
The Dalí Museum
  • Dalí Lives

    Imagine legendary surrealist artist Salvador Dalí personally welcoming you to his museum, even sharing observations on current events and the motivations behind his masterpieces. The Dalí Museum in St. Petersburg, Florida announced today, on the 30th anniversary of the artist’s death, that it will celebrate Dalí’s art and legacy with “Dalí Lives,” a groundbreaking experience to be unveiled exclusively at The Dalí in April 2019.

    Visitors to the Museum will soon have the opportunity to learn more about Dalí’s life and work from the person who knew him best: the artist himself. Using an artificial intelligence (AI)-based face-swap technique, known as “deepfake” in the technical community, the new “Dalí Lives” experience employs machine learning to put a likeness of Dalí’s face on a target actor, resulting in an uncanny resurrection of the moustacheod master. When the experience opens, visitors will for the first time be able to interact with an engaging life-like Salvador Dalí on a series of screens throughout the Museum.

    The “Dalí Lives” project further demonstrates the Museum’s commitment to staying on the forefront of technology, embracing new methods to engage guests in unconventional ways to delight and educate them about Salvador Dalí and his works. Sometimes controversial like Dalí himself, this emerging technology is being used for the first time in inspiring service to art.

     

     

    Released: January 2019

    Tags:
    San Francisco, The Dalí Museum

Cheetos Museum

Client:
Cheetos
  • Cheetos Museum

    Cheetos Museum

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    No two Cheetos® snacks are alike.  They're made in a way that results in each one being completely unique. And every so often, they look like something familiar. Like a seahorse. Or a cat. Or Abe Lincoln.

    So we turned our cheesy snack into a piece of art.

    We created the Cheetos Museum, featuring real Cheetos found by real people that look like real things. It was the world's first collection of the most interesting Cheetos shapes in existence. Then we challenged Americans to curate the exhibit by submitting the most amazing Cheetos shapes they could find, sparking a nationwide hunt for the uncanny works of art in every bag.

    Released: June 2017

    Tags:
    San Francisco, Cheetos
  • Cheetos Museum

    Cheetos Museum

    2 of 2
    Prev Next

    No two Cheetos® snacks are alike. They’re made in a way that results

    in each one being completely unique. And every so often, they look

    like something familiar. Like a seahorse. Or a cat. Or Abe Lincoln.

     

    So we turned our cheesy snack into a piece of art.

     

    We created the Cheetos Museum, featuring real Cheetos found by

    real people that look like real things. It was the world’s first collection

    of the most interesting Cheetos shapes in existence. Then we

    challenged Americans to curate the exhibit by submitting the most

    amazing Cheetos shapes they could find, sparking a nationwide hunt

    for the uncanny works of art in every bag.

    Released: May 2017

    Tags:
    San Francisco, Cheetos