The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.

The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR’s work.

In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.

Here's what the media had to say about the campaign:

For Journalists Who Seek Out Hidden Things, a More Visible Brand
The New York Times

Released: October 2013

Tags:

San Francisco, Design

The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.

The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR’s work.

In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.

Here's what the media had to say about the campaign:

For Journalists Who Seek Out Hidden Things, a More Visible Brand
The New York Times

Released: October 2013

Tags:

San Francisco, Design

The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.

The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR’s work.

In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.

Here's what the media had to say about the campaign:

For Journalists Who Seek Out Hidden Things, a More Visible Brand
The New York Times

Released: October 2013

Tags:

San Francisco, Design

The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.

The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR’s work.

In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.

Here's what the media had to say about the campaign:

For Journalists Who Seek Out Hidden Things, a More Visible Brand
The New York Times

Released: November 2013

Tags:

San Francisco, Design

On June 26, 2013, the Supreme Court made historic rulings on DOMA and California's Prop 8. 

GS&P Senior Communication Strategist Krista Miyashiro came up with an idea to celebrate the decisions and by the end of the day, the agency's headquarters at 720 California in San Francisco had been transformed into a celebration of pride.

Released: June 2013

Tags:

Goodby Silverstein & Partners, Outdoor

For people living in the San Francisco Bay Area, Mount Tamalpais is more than just a mountain. It’s a cherished open space that encompasses some of the most beautiful, ecologically rich and well-loved trails and parklands in the region.

The birthplace of mountain biking and a source of inspiration for singers, songwriters, artists and filmmakers, Mt. Tam and its watershed are also a critical source of drinking water for 75% of Marin County’s population.

As part of “One Tam,” a campaign to boost community support and care for Mt. Tam’s treasured resources, the Tamalpais Lands Collaborative (TLC) has launched OurTam.org , a stunning, interactive 3-D re-creation of Mt. Tam.

Through the website, people visiting Mt. Tam in person can pinpoint their location on the mountain using their phones, or they can add memories from their computers at home in the form of text, photos or videos.

Once visitors have “left their mark” on the mountain, they can read and enjoy memories shared by fellow Mt. Tam lovers and supporters. The goal of the program is to encourage 10,000 people and organizations to add their voices to the virtual mountain and demonstrate how important a healthy Mt. Tam is to the Marin County community and beyond.

FW named "One Tam" Mobile Site of the Day.

Released: March 2015

Tags:

San Francisco, Golden Gate National Parks Conservancy, Interactive, Mobile

This campaign was developed for the Brady Campaign to End Gun Violence.  It ran widely, despite a miniscule media budget, largely because people found it so obvious in its appeal.  There was a kind of peaceful sanity implied by the absence of so many guns, dramatized by the simple possibility of what history might have been like without so many firearms.  

Released: February 2017

Tags:

San Francisco

This campaign was developed for the Brady Campaign to End Gun Violence.  It ran widely, despite a miniscule media budget, largely because people found it so obvious in its appeal.  There was a kind of peaceful sanity implied by the absence of so many guns, dramatized by the simple possibility of what history might have been like without so many firearms.  

Released: February 2017

Tags:

San Francisco

This campaign was developed for the Brady Campaign to End Gun Violence.  It ran widely, despite a miniscule media budget, largely because people found it so obvious in its appeal.  There was a kind of peaceful sanity implied by the absence of so many guns, dramatized by the simple possibility of what history might have been like without so many firearms.  

Released: February 2017

Tags:

San Francisco