We all love getting together with our loved ones. We’re only human.
Eighty-two percent of families say they crave more time to be with their families.
In fact, 33 percent said their resolution for 2016 is to do just that.
This inspired us to create a campaign all about togetherness for Dreyer’s, the brand that invented classic ice cream flavors like Rocky Road and Cookies ’N Cream. Our campaign debuted with an emotional 90-second online video and a 30-second television commercial celebrating heartfelt moments of togetherness.
The spot plays along with a cover of Cyndi Lauper’s “True Colors” by Swedish artist Ane Brun. The commercial forms the center of an integrated campaign celebrating true moments of togetherness with print ads featuring real families.
Released: May 2016
When cross-channel marketing goes wrong, it’s bad news for businesses and consumers alike.
As part of Adobe’s “How’s your customer experience?” ad series, “Secret Agent” conveys how all the bad guys in the world couldn’t defeat a secret agent, but a bad customer experience could.
Released: September 2016
On January 30, 2016, at 7:25 p.m., just in time for Super Bowl 50, The Bay Lights were relit and became a permanent part of the western span of the Bay Bridge.
In partnership with ILLUMINATE, we created a 30-second video to celebrate the relighting and welcome back the iconic light sculpture. The entire commercial was created in-house at GS&P, including the music, logo, sound design, visuals and editing. “There is a lot of love for The Bay Lights project,” said PJ Koll, director of GS&P’s internal production studio.
“The commercial … is not only respectful of The Bay Lights art but is a true love letter to the entire city of San Francisco,” said Ben Davis, founder and chief visionary officer of ILLUMINATE, the nonprofit presenting organization for The Bay Lights.
Released: December 2015
On September 11, 2015, GS&P launched the mobile app “9:11 Moment of Reflection,” designed to turn the painful memories of 9/11 into something positive.
Creative director Adam Reeves and senior art director Carlo Barreto, both former New Yorkers, came up with the app. “While we were at lunch after a rather challenging morning at work, we started to talk about how we overcome challenges in life” said Barreto. “We wanted to share what helps us deal,” added Reeves, “specifically around the tragedy of one of the cities we both love and have strong ties to.”
Barreto illustrated the entire project himself, and the app was built by the agency’s BETA Group. Similar to how some people make a wish at 11:11, the app leverages the two times that 9:11 appears on the clock daily and turns them into a moment of peaceful reflection, with musing tones, elegant animation and inspirational quotes about forgiveness and unity.
While the app is downloadable for free, it provides a donation link to the Newseum in Washington, DC, where a permanent exhibition honors the brave journalists who covered the 9/11 attacks.
Released: September 2015