They Print at Night

Client:
HP
  • Midday

    Midday

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    Running out of ink can really drain the life out of you. HP Instant Ink is here to change all of that. Check out our latest work for HP, directed by RobMcElleheny.

    Released: June 2021

    Tags:
    San Francisco, HP
  • Abstract

    Abstract

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    Running out of ink can really drain the life out of you. HP Instant Ink is here to change all of that. Check out our latest work for HP, directed by RobMcElleheny.

    Released: June 2021

    Tags:
    San Francisco, HP
  • Label

    Label

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    Running out of ink can really drain the life out of you. HP Instant Ink is here to change all of that. Check out our latest work for HP, directed by RobMcElleheny.

    Released: July 2021

    Tags:
    San Francisco, HP

I Read the News Today Oh Boy

Client:
I Read the News Today Oh Boy
  • I Read the News Today Oh Boy

    On June 26, Minnesota Street Project opened I Read the News Today Oh Boy, a solo presentation by GS&P Co-Founder and Co-Chairman Rich Silverstein. The exhibition features a series of works that Silverstein made reflecting on the Trump era, created by using text and images that he hand-ripped from the New York Times

    “For as long as I can remember, I’ve been fascinated with the news. Later graphic design, typography and images printed on newsprint were even more compelling to me,” said Silverstein of his life and work. 

    Silverstein graduated from Parsons School of Design and worked as an art director at Rolling Stone magazine, among other organizations, before founding GS&P. This project represents the intersection of his personal and professional interests, drawing on his longtime experience in graphic design, advertising and editorial to reflect on the politics of our current era. 

    The project initially began on Wednesday, November 25, 2019, with the goal of documenting Donald Trump’s impeachment by tearing full-width banner headlines out of the New York Times and using them to create collage-based artworks. At the time, Silverstein referred to the project as 85 Days, though it quickly expanded far beyond Trump’s initial impeachment trial to include the election of President Biden, the storming of the Capitol and Trump’s second impeachment hearing. Each morning Silverstein would read the morning paper and deliberately rip out key sections of texts that felt particularly relevant or stirring. Over the course of the events that unfolded during the pandemic, Silverstein’s project expanded beyond Trump’s first impeachment trial, and 85 Days became a single, large-scale work that was part of a much larger exhibition. 

    Among the works on view is 85 Days, a large-scale, text-based collage that has been installed on the floor of the gallery and can be reconfigured like a puzzle to create different narratives. The black-and-white work brings together short headlines, single impactful words and words collaged together from various stories taken from Trump’s first impeachment hearing. Also on view is the exhibition’s title work, I Read the News Today Oh Boy, which calls attention to Trump’s misunderstanding and mislabeling of hypersonic missiles, underscoring the great irresponsibility of the Trump administration. 

    These works, among other text-based artworks, are presented alongside a series of photograph and diptychs that explore Trump’s presidency, his legacy and the beginning of the Biden administration. One large diptych features John Trumbull’s painting of the signing of the Declaration of Independence (which hangs in the Capitol Building) paired with a photograph from Trump’s acquittal celebration at the White House, juxtaposing the gravity with which the Founding Fathers held the law with the previous administration’s scorn for it. Another large-scale diptych pairs a photograph of militarized police preparing for a Black Lives Matter protest in Seattle with an image of a single guard at the Capitol Building fighting off the masses of rioters protesting Trump’s defeat, another grave reflection on our social and political moment in time. 

    Taken together, the works serve not only as a document of the tumultuous past few years, but also as a reflection on Silverstein’s creative outlet during the COVID-19 pandemic and the opportunity it afforded him to tie together his interests over the past several decades to create a singular exhibition. 

    Released: June 2021

    Tags:
    San Francisco

400 Years Flag Half-Staff

Client:
Courageous Conversation Global Foundation
  • 400 Years Flag Half-Staff

    400 Years Flag Half-Staff

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    Since 1918 there have been over 200 antilynching bills proposed. And over 100 years later, none have been passed. Let’s all take a stand with our partners, Courageous Conversation Global Foundation in their relentless pursuit of freedom. Call (202) 224-3121, ask to speak with your local senators and demand they pass the Emmett Till Anti-Lynching Act once and for all. 

    In addition to the film, we created an Instagram lens with the flag, so people can stand in solidarity with CCGF and the entire Black community.  

     

    Released: July 2021

    Tags:
    San Francisco, Courageous Conversation Global Foundation , Film
  • 400 Years Flag Half-Staff

    400 Years Flag Half-Staff

    2 of 2
    Prev Next

    Since 1918 there have been over 200 antilynching bills proposed. And over 100 years later, none have been passed. Let’s all take a stand with our partners, Courageous Conversation Global Foundation in their relentless pursuit of freedom. Call (202) 224-3121, ask to speak with your local senators and demand they pass the Emmett Till Anti-Lynching Act once and for all. 

    In addition to the film, we created an Instagram lens with the flag, so people can stand in solidarity with CCGF and the entire Black community.  

    Released: July 2021

    Tags:
    San Francisco, Courageous Conversation Global Foundation , Film

Built to be Eaten

Client:
Lunchables
  • Built to be Eaten

    Built to be Eaten

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    If you can build it, you can eat it.

    With Lunchables you can eat an Eiffel Tower. Or a race car. Or even a viking ship. It's the toy you can eat.

    In our Built to be Eaten campaign, we turn America's most buildable snack into amazing structures, like rockets and trojan horses, all built out of Lunchables. To create the campaign, we actually built mini Eiffel Towers, rockets, motorcycles and even a pizza piano. The result is the ultimate building toy for kids everywhere.

    The campaign began through GS&P’s Brand Camp — a rigorous, six week research and brand strategy sprint that culminates in a radically collaborative 2-day workshop with the agency and client leadership team.

    Released: July 2021

    Tags:
    San Francisco, Lunchables
  • Built to be Eaten

    Built to be Eaten

    2 of 2
    Prev Next

    If you can build it, you can eat it.

    With Lunchables you can eat an Eiffel Tower. Or a race car. Or even a viking ship. It's the toy you can eat.

    In our Built to be Eaten campaign, we turn America's most buildable snack into amazing structures, like rockets and trojan horses, all built out of Lunchables. To create the campaign, we actually built mini Eiffel Towers, rockets, motorcycles and even a pizza piano. The result is the ultimate building toy for kids everywhere.

    The campaign began through GS&P’s Brand Camp — a rigorous, six week research and brand strategy sprint that culminates in a radically collaborative 2-day workshop with the agency and client leadership team.

    Released: July 2021

    Tags:
    San Francisco, Lunchables