The pandemic has changed our lives, our perspectives and our priorities—especially when it comes to our health. Whether it’s finding new ways to exercise or spending more time on mental health, many are using this moment to change for the better. To encourage even more people to think about who they want to be when this chapter comes to an end, we launched One Medical’s first-ever television commercial.

The story follows the journey of open-water swimmer Mina Rhoden as she carries out her daily ritual of swimming in the frigid Bay Area waters—a routine that she has embraced even more during the pandemic.

Directed by Lance Acord, the inspiring film invites viewers to ponder a simple thought-provoking question: ”When all this is over, who will you be?”
 

Released: January 2021

Tags:

San Francisco, One Medical

Your Cousin from Boston is gonna be in wicked big trouble for this one! Our 2020 big game spot horsed around with Sam Adams' biggest competitor, earning national press mentions on a regional media spend. Just don't tell his mom about this, okay?

Released: January 2021

Tags:

San Francisco, Samuel Adams

This Black History Month, we wanted to create a platform for Black people all over the world could come together and share their experiences, so we created "Preach." Preach is an Instagram/Facebook Stories filter that doubles as a game, where people can answer a range of funny, interesting, and controversial questions.

Released: February 2021

Tags:

San Francisco

Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

Released: February 2021

Tags:

San Francisco, Cheetos

Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

Released: February 2021

Tags:

San Francisco, Cheetos

Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

Released: February 2021

Tags:

San Francisco, Cheetos