The Greatest Gift
In 2020, working from home became the new norm. And the ability to stay connected virtually allowed us to pull off what was previously unimaginable.
And pulling off the unimaginable takes center stage in our holiday campaign for client Xfinity. Titled “The Greatest Gift,” this short film starring Steve Carell and directed by MJZ’s Craig Gillespie (I, Tonya and Disney’s forthcoming Cruella)—finds Santa Claus summoning his merry band of North Pole elves. Given the rough year 2020 has been, a sleep addled, stress-eating Santa says the usual toys and gifts just aren’t going to cut it. The elves will have to come up with something bigger and better. After an initial panic, the elves soon realize there’s one thing everyone truly needs in this most unusual year: a little more togetherness.
Released: November 2020
The pandemic has changed our lives, our perspectives and our priorities—especially when it comes to our health. Whether it’s finding new ways to exercise or spending more time on mental health, many are using this moment to change for the better. To encourage even more people to think about who they want to be when this chapter comes to an end, we launched One Medical’s first-ever television commercial.
The story follows the journey of open-water swimmer Mina Rhoden as she carries out her daily ritual of swimming in the frigid Bay Area waters—a routine that she has embraced even more during the pandemic.
Directed by Lance Acord, the inspiring film invites viewers to ponder a simple thought-provoking question: ”When all this is over, who will you be?”
Released: January 2021
Your Cousin from Boston is gonna be in wicked big trouble for this one! Our 2020 big game spot horsed around with Sam Adams' biggest competitor, earning national press mentions on a regional media spend. Just don't tell his mom about this, okay?
Released: January 2021
This Black History Month, we wanted to create a platform for Black people all over the world could come together and share their experiences, so we created "Preach." Preach is an Instagram/Facebook Stories filter that doubles as a game, where people can answer a range of funny, interesting, and controversial questions.
Released: February 2021