The Greatest Gift

Client:
Comcast/XFINITY
  • The Greatest Gift

    In 2020, working from home became the new norm. And the ability to stay connected virtually allowed us to pull off what was previously unimaginable.

    And pulling off the unimaginable takes center stage in our holiday campaign for client Xfinity. Titled “The Greatest Gift,” this short film starring Steve Carell and directed by MJZ’s Craig Gillespie (I, Tonya and Disney’s forthcoming Cruella)—finds Santa Claus summoning his merry band of North Pole elves. Given the rough year 2020 has been, a sleep addled, stress-eating Santa says the usual toys and gifts just aren’t going to cut it. The elves will have to come up with something bigger and better. After an initial panic, the elves soon realize there’s one thing everyone truly needs in this most unusual year: a little more togetherness.

    Released: November 2020

    Tags:
    San Francisco, Comcast/XFINITY

Love In The Time Of COVID-19

Client:
BMW
  • Love In The Time Of COVID-19

    What happens when social distancing forces us to rethink a romantic night out? Well, The Ultimate Driving Machine morphs into The Ultimate “Drive-In” Machine, of course. From BMW and GS&P, comes a heartwarming story aimed to inspire quarantined couples across the globe. 

    Released: June 2020

    Tags:
    San Francisco, BMW

Camp Tonsafun

Client:
Comcast/XFINITY
  • Camp Tonsafun

    Camp Tonsafun

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    Summer camp is more than just an American institution.

    It’s an annual chance for kids—and parents—to let off some steam.

    With COVID-19 restrictions still in place, some 11 million children in the US are going to miss summer camp.

    GS&P and Xfinity opened Camp Tonsafun, a completely virtual camp with counselors from the NBCUniversal family, Team USA and other partners. Kids learn art, music, sports, and loads of other cool stuff.

    Welcome to the great indoors. Welcome to Camp Tonsafun.

    Released: July 2020

    Tags:
    San Francisco, Comcast/XFINITY
  • Camp Tonsafun

    2 of 3
    Prev Next

    Summer camp is more than just an American institution. It’s an annual chance for kids—and parents—to let off some steam.

    With COVID-19 restrictions still in place, some 11 million children in the US are going to miss summer camp.

    GS&P and Xfinity opened Camp Tonsafun, a completely virtual camp with counselors from the NBCUniversal family, Team USA and other partners. Kids learn art, music, sports, and loads of other cool stuff.

    Welcome to the great indoors. Welcome to Camp Tonsafun.

    Released: July 2020

    Tags:
    San Francisco, Comcast/XFINITY
  • Camp Tonsafun

    3 of 3
    Prev Next

    Summer camp is more than just an American institution. It’s an annual chance for kids—and parents—to let off some steam.

    With COVID-19 restrictions still in place, some 11 million children in the US are going to miss summer camp.

    GS&P and Xfinity opened Camp Tonsafun, a completely virtual camp with counselors from the NBCUniversal family, Team USA and other partners. Kids learn art, music, sports, and loads of other cool stuff.

    Welcome to the great indoors. Welcome to Camp Tonsafun.

    Released: July 2020

    Tags:
    San Francisco, Comcast/XFINITY

Unexpected DJs

Client:
Fuser
  • Unexpected DJs

    With its epic soundtrack, festival-inspired stage environments and innovative mixing functionality, FUSER allows anyone to become a DJ. And so to tell the world, we launched "Unexpected DJ's," a campaign featuring celebrities like David Hasselhoff (aka DJ Hoff), Jonathan Van Ness (aka DJ YasKween) and Chloe Kim (aka DJ 1080), becoming, well, DJs. The global 360 campaign includes online films, a UGC tool that lets anyone craft their DJ persona (dubbed DJ DNA), and even a celebrity DJ-off live on Twitch. Here's hoping Hoff keeps his DJ career going after the campaign is over.

    Released: October 2020

    Tags:
    San Francisco