The Dream Tapestry

Client:
The Dalí Museum
  • The Dream Tapestry

    The Dream Tapestry is a first-of-its-kind interactive experience at The Dalí Museum where visitors can turn their dreams into art. We partnered with Minds Over Matter to bring OpenAI’s DALL·E to The Dalí, allowing people to create original, realistic Dream Paintings from a text description. Every few minutes, six Dream Paintings are stitched together by the AI to generate a Dream Tapestry. The result is an ever-growing series of entirely original Dream Tapestries, exhibited on the walls of the museum.

    Released: December 2022

    Tags:
    San Francisco, The Dalí Museum

Big Red Bow

Client:
BMW
  • Big Red Bow

    The annual BMW Road Home Sales Event has blown away auto tropes with a series of unlucky events that turns what could have been an expected holiday homecoming story, into something magically memorable.

    Released: November 2022

    Tags:
    San Francisco, BMW

Embrace Your Curiosity

Client:
Montclair Film Festival
  • Embrace Your Curiosity

    Embrace Your Curiosity

    1 of 4
    Prev Next

    This year, the Montclair Film Festival confronted movie piracy head on with a “Pirate Pass.” 

    The non-profit created a fake streaming website promising free access to their film line-up. Seeding the faux streaming site across the web, the activation was designed to lure in curious movie pirates and offer them free tickets instead—revealing them for what they truly are: movie fans. 

    The curiosity-driven campaign was accompanied by a trio of comedic TV and radio spots. Each ad followed the ill-fated results of attempting to satisfy your curiosities out in the world, rather than safely at the Festival.

    Released: October 2022

  • Embrace Your Curiosity

    Embrace Your Curiosity

    2 of 4
    Prev Next

    This year, the Montclair Film Festival confronted movie piracy head on with a “Pirate Pass.” 

    The non-profit created a fake streaming website promising free access to their film line-up. Seeding the faux streaming site across the web, the activation was designed to lure in curious movie pirates and offer them free tickets instead—revealing them for what they truly are: movie fans. 

    The curiosity-driven campaign was accompanied by a trio of comedic TV and radio spots. Each ad followed the ill-fated results of attempting to satisfy your curiosities out in the world, rather than safely at the Festival.

    Released: October 2022

  • Embrace Your Curiosity

    Embrace Your Curiosity

    3 of 4
    Prev Next

    This year, the Montclair Film Festival confronted movie piracy head on with a “Pirate Pass.” 

    The non-profit created a fake streaming website promising free access to their film line-up. Seeding the faux streaming site across the web, the activation was designed to lure in curious movie pirates and offer them free tickets instead—revealing them for what they truly are: movie fans. 

    The curiosity-driven campaign was accompanied by a trio of comedic TV and radio spots. Each ad followed the ill-fated results of attempting to satisfy your curiosities out in the world, rather than safely at the Festival.

    Released: October 2022

  • Embrace Your Curiosity

    Embrace Your Curiosity

    4 of 4
    Prev Next

    This year, the Montclair Film Festival confronted movie piracy head on with a “Pirate Pass.” 

    The non-profit created a fake streaming website promising free access to their film line-up. Seeding the faux streaming site across the web, the activation was designed to lure in curious movie pirates and offer them free tickets instead—revealing them for what they truly are: movie fans. 

    The curiosity-driven campaign was accompanied by a trio of comedic TV and radio spots. Each ad followed the ill-fated results of attempting to satisfy your curiosities out in the world, rather than safely at the Festival.

    Released: October 2022


Question Reality

Client:
Genentech
  • Question Reality

    Systemic racism has plagued our healthcare system for far too long.

    Our new spot for @genentech depicts these inequalities through the lifelong journey of one girl as she continuously questions [her] reality. Based on real experiences from people of color, both in and out of the industry, this spot stresses the importance of asking the bigger questions in order to create real, equitable change.

    Released: October 2022

    Tags:
    San Francisco, Genentech