Research has shown that by the age of four, lower-income children hear 30 million fewer words than affluent children do.

The “word gap” leads to lower brain capacity and higher dropout rates, and even affects long-term happiness. Parents don’t need another public-service announcement; they need help. So we created a clothing line and an outdoor campaign that prompt parents to talk and sing to their children. 

“What makes this campaign different is that it’s not just another brochure,” said Jim Wunderman, CEO of the Bay Area Council. “We are bringing learning opportunities to Oakland by giving parents actual tools—a onesie, a blanket and a bath towel—that will spark conversation.”

More than 50,000 of the behavior-changing garments were distributed free to new parents at hospitals and during pediatric checkups. The program is now a model for a national initiative. 

“‘Free with every baby’ are the simple instructions,” said GS&P co-chairman Jeff Goodby. “And frankly, it’s just as much fun for parents as it is for the baby.” 

The idea caught the attention of Too Small to Fail, a joint initiative of Next Generation and the Bill, Hillary & Chelsea Clinton Foundation. They are sponsoring the campaign as well, with plans to make it the model for a national initiative. Other partners include UCSF Benioff Children’s Hospital Oakland and Kaiser Permanente. Marc Benioff, founder and CEO of Salesforce.com, has donated $3.5 million to develop the campaign in the Oakland community. Hillary Clinton spoke about her support for the program during a July 23 visit to Oakland hospitals.

Released: July 2014

Tags:

San Francisco, Integrated, Outdoor, Design

Research has shown that by the age of four, lower-income children hear 30 million fewer words than affluent children do.

The “word gap” leads to lower brain capacity and higher dropout rates, and even affects long-term happiness. Parents don’t need another public-service announcement; they need help. So we created a clothing line and an outdoor campaign that prompt parents to talk and sing to their children. 

“What makes this campaign different is that it’s not just another brochure,” said Jim Wunderman, CEO of the Bay Area Council. “We are bringing learning opportunities to Oakland by giving parents actual tools—a onesie, a blanket and a bath towel—that will spark conversation.”

More than 50,000 of the behavior-changing garments were distributed free to new parents at hospitals and during pediatric checkups. The program is now a model for a national initiative. 

“‘Free with every baby’ are the simple instructions,” said GS&P co-chairman Jeff Goodby. “And frankly, it’s just as much fun for parents as it is for the baby.” 

The idea caught the attention of Too Small to Fail, a joint initiative of Next Generation and the Bill, Hillary & Chelsea Clinton Foundation. They are sponsoring the campaign as well, with plans to make it the model for a national initiative. Other partners include UCSF Benioff Children’s Hospital Oakland and Kaiser Permanente. Marc Benioff, founder and CEO of Salesforce.com, has donated $3.5 million to develop the campaign in the Oakland community. Hillary Clinton spoke about her support for the program during a July 23 visit to Oakland hospitals.

Released: July 2014

Tags:

San Francisco, Integrated, Outdoor, Design

Research has shown that by the age of four, lower-income children hear 30 million fewer words than affluent children do.

The “word gap” leads to lower brain capacity and higher dropout rates, and even affects long-term happiness. Parents don’t need another public-service announcement; they need help. So we created a clothing line and an outdoor campaign that prompt parents to talk and sing to their children. 

“What makes this campaign different is that it’s not just another brochure,” said Jim Wunderman, CEO of the Bay Area Council. “We are bringing learning opportunities to Oakland by giving parents actual tools—a onesie, a blanket and a bath towel—that will spark conversation.”

More than 50,000 of the behavior-changing garments were distributed free to new parents at hospitals and during pediatric checkups. The program is now a model for a national initiative. 

“‘Free with every baby’ are the simple instructions,” said GS&P co-chairman Jeff Goodby. “And frankly, it’s just as much fun for parents as it is for the baby.” 

The idea caught the attention of Too Small to Fail, a joint initiative of Next Generation and the Bill, Hillary & Chelsea Clinton Foundation. They are sponsoring the campaign as well, with plans to make it the model for a national initiative. Other partners include UCSF Benioff Children’s Hospital Oakland and Kaiser Permanente. Marc Benioff, founder and CEO of Salesforce.com, has donated $3.5 million to develop the campaign in the Oakland community. Hillary Clinton spoke about her support for the program during a July 23 visit to Oakland hospitals.

Released: August 2014

Tags:

San Francisco, Integrated, Outdoor, Design

Research has shown that by the age of four, lower-income children hear 30 million fewer words than affluent children do.

The “word gap” leads to lower brain capacity and higher dropout rates, and even affects long-term happiness. Parents don’t need another public-service announcement; they need help. So we created a clothing line and an outdoor campaign that prompt parents to talk and sing to their children. 

“What makes this campaign different is that it’s not just another brochure,” said Jim Wunderman, CEO of the Bay Area Council. “We are bringing learning opportunities to Oakland by giving parents actual tools—a onesie, a blanket and a bath towel—that will spark conversation.”

More than 50,000 of the behavior-changing garments were distributed free to new parents at hospitals and during pediatric checkups. The program is now a model for a national initiative. 

“‘Free with every baby’ are the simple instructions,” said GS&P co-chairman Jeff Goodby. “And frankly, it’s just as much fun for parents as it is for the baby.” 

The idea caught the attention of Too Small to Fail, a joint initiative of Next Generation and the Bill, Hillary & Chelsea Clinton Foundation. They are sponsoring the campaign as well, with plans to make it the model for a national initiative. Other partners include UCSF Benioff Children’s Hospital Oakland and Kaiser Permanente. Marc Benioff, founder and CEO of Salesforce.com, has donated $3.5 million to develop the campaign in the Oakland community. Hillary Clinton spoke about her support for the program during a July 23 visit to Oakland hospitals.

Released: August 2014

Tags:

San Francisco, Integrated, Outdoor, Design

Research has shown that by the age of four, lower-income children hear 30 million fewer words than affluent children do.

The “word gap” leads to lower brain capacity and higher dropout rates, and even affects long-term happiness. Parents don’t need another public-service announcement; they need help. So we created a clothing line and an outdoor campaign that prompt parents to talk and sing to their children. 

“What makes this campaign different is that it’s not just another brochure,” said Jim Wunderman, CEO of the Bay Area Council. “We are bringing learning opportunities to Oakland by giving parents actual tools—a onesie, a blanket and a bath towel—that will spark conversation.”

More than 50,000 of the behavior-changing garments were distributed free to new parents at hospitals and during pediatric checkups. The program is now a model for a national initiative. 

“‘Free with every baby’ are the simple instructions,” said GS&P co-chairman Jeff Goodby. “And frankly, it’s just as much fun for parents as it is for the baby.” 

The idea caught the attention of Too Small to Fail, a joint initiative of Next Generation and the Bill, Hillary & Chelsea Clinton Foundation. They are sponsoring the campaign as well, with plans to make it the model for a national initiative. Other partners include UCSF Benioff Children’s Hospital Oakland and Kaiser Permanente. Marc Benioff, founder and CEO of Salesforce.com, has donated $3.5 million to develop the campaign in the Oakland community. Hillary Clinton spoke about her support for the program during a July 23 visit to Oakland hospitals.

Released: August 2014

Tags:

San Francisco, Integrated, Outdoor, Design

Research has shown that by the age of four, lower-income children hear 30 million fewer words than affluent children do.

The “word gap” leads to lower brain capacity and higher dropout rates, and even affects long-term happiness. Parents don’t need another public-service announcement; they need help. So we created a clothing line and an outdoor campaign that prompt parents to talk and sing to their children. 

“What makes this campaign different is that it’s not just another brochure,” said Jim Wunderman, CEO of the Bay Area Council. “We are bringing learning opportunities to Oakland by giving parents actual tools—a onesie, a blanket and a bath towel—that will spark conversation.”

More than 50,000 of the behavior-changing garments were distributed free to new parents at hospitals and during pediatric checkups. The program is now a model for a national initiative. 

“‘Free with every baby’ are the simple instructions,” said GS&P co-chairman Jeff Goodby. “And frankly, it’s just as much fun for parents as it is for the baby.” 

The idea caught the attention of Too Small to Fail, a joint initiative of Next Generation and the Bill, Hillary & Chelsea Clinton Foundation. They are sponsoring the campaign as well, with plans to make it the model for a national initiative. Other partners include UCSF Benioff Children’s Hospital Oakland and Kaiser Permanente. Marc Benioff, founder and CEO of Salesforce.com, has donated $3.5 million to develop the campaign in the Oakland community. Hillary Clinton spoke about her support for the program during a July 23 visit to Oakland hospitals.

Released: August 2014

Tags:

San Francisco, Integrated, Outdoor, Design

If a witness speaks up when they see bullying, 60 percent of the time that bullying stops within 10 seconds. So we created a tool to stop bullying: an emoji. 

The emoji, which is now on every iPhone and Android phone, is a way of combating not just bullying but also any apprehensiveness about stepping in that witnesses may be feeling. A symbol can be a universal message: “I don’t stand for this.” And it can be accessed with the touch of a finger.

Released: October 2015

Tags:

San Francisco, AdCouncil, Print, Integrated, Mobile, Social, Design

If a witness speaks up when they see bullying, 60 percent of the time that bullying stops within 10 seconds. So we created a tool to stop bullying: an emoji. 

The emoji, which is now on every iPhone and Android phone, is a way of combating not just bullying but also any apprehensiveness about stepping in that witnesses may be feeling. A symbol can be a universal message: “I don’t stand for this.” And it can be accessed with the touch of a finger.

Released: October 2015

Tags:

San Francisco, AdCouncil, Print, Integrated, Mobile, Social, Design

Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

Released: February 2017

Tags:

San Francisco, Tostitos

Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

Released: January 2017

Tags:

San Francisco, Tostitos

Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

Released: January 2017

Tags:

San Francisco, Tostitos

Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

Released: January 2017

Tags:

San Francisco, Tostitos

Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

Released: January 2017

Tags:

San Francisco, Tostitos

Every day millions of commands are spoken into the Xfinity Voice Remote. It already seems a bit magical to say your favorite show or movie into your Voice Remote, and then see it a moment later on your TV. But we noticed people were asking their Voice Remotes to deliver much more than just their favorite content. 

So for the holiday season, we developed a campaign showing how the technology gives back in more surprising ways. The “Magic Remote” campaign showcases short documentary stories based on real voice commands. The stories feature real customers, including a military couple who are granted the wedding of their dreams, an elderly woman who receives a new piano to play for her community, and a mom who wanted to give her son a toy as imaginative as he is. 

Released: December 2017

Tags:

San Francisco, Comcast/XFINITY, Social

Every day millions of commands are spoken into the Xfinity Voice Remote. It already seems a bit magical to say your favorite show or movie into your Voice Remote, and then see it a moment later on your TV. But we noticed people were asking their Voice Remotes to deliver much more than just their favorite content. 

So for the holiday season, we developed a campaign showing how the technology gives back in more surprising ways. The “Magic Remote” campaign showcases short documentary stories based on real voice commands. The stories feature real customers, including a military couple who are granted the wedding of their dreams, an elderly woman who receives a new piano to play for her community, and a mom who wanted to give her son a toy as imaginative as he is. 

Released: December 2017

Tags:

San Francisco, Comcast/XFINITY, Social

Every day millions of commands are spoken into the Xfinity Voice Remote. It already seems a bit magical to say your favorite show or movie into your Voice Remote, and then see it a moment later on your TV. But we noticed people were asking their Voice Remotes to deliver much more than just their favorite content. 

So for the holiday season, we developed a campaign showing how the technology gives back in more surprising ways. The “Magic Remote” campaign showcases short documentary stories based on real voice commands. The stories feature real customers, including a military couple who are granted the wedding of their dreams, an elderly woman who receives a new piano to play for her community, and a mom who wanted to give her son a toy as imaginative as he is. 

Released: December 2017

Tags:

San Francisco, Comcast/XFINITY, Social