Summer On

Client:
BMW
  • Relativity

    Our first campaign for BMW, “Summer On,” explores Einstein’s relativity theory, which states that time isn’t absolute, but a function of speed. Therefore, the faster one moves, the slower one senses the passing of time. When brought to a brand level, the spot brings to life how a second inside a BMW is different than a second outside a BMW. The voiceover explains how the miracle of summer happens, and the math behind it: Only 93 days. Or 8 million seconds. 

    Released: June 2018

    Tags:
    San Francisco, BMW , Film

Stacy’s Stands With You

Client:
Stacy's Pita Chips
  • Stacy’s Stands With You

    Stacy’s Stands With You

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    In honor of Women’s History Month, GS&P and STACY’S Pita Chips teamed up to create a collection of bags inspired by real signs found at women’s rallies. The bags were first distributed to crowds demonstrating on International Women’s Day. Each bag housed a Snapchat snap code that, when scanned, allowed people to call their local representatives directly.

    Bags were also available online at stacysstandswithyou.com. For every bag ordered, STACY’S donated $10 to Step Up, which empowers young women from under-resourced communities to attend college. The bags sold out in fewer than five hours, triggering over $80,000 in donations in just one day.  

    Throughout the month of March, STACY’S also crowdsourced artwork submissions from artists and citizens who wanted to see their designs featured on the bags. Three bags were chosen and added to the collection.

     

    Released: March 2017

    Tags:
    San Francisco, Stacy's Pita Chips
  • Stacy’s Stands With You

    2 of 2
    Prev Next

    In honor of Women’s History Month, GS&P and STACY’S Pita Chips teamed up to create a collection of bags inspired by real signs found at women’s rallies. The bags were first distributed to crowds demonstrating on International Women’s Day. Each bag housed a Snapchat snap code that, when scanned, allowed people to call their local representatives directly.

    Bags were also available online at stacysstandswithyou.com. For every bag ordered, STACY’S donated $10 to Step Up, which empowers young women from under-resourced communities to attend college. The bags sold out in fewer than five hours, triggering over $80,000 in donations in just one day.  

    Throughout the month of March, STACY’S also crowdsourced artwork submissions from artists and citizens who wanted to see their designs featured on the bags. Three bags were chosen and added to the collection.

     

     

    Released: March 2017

    Tags:
    San Francisco, Stacy's Pita Chips

Peter vs. Grandma

Client:
Specialized
  • Peter vs. Grandma

    To demonstrate the power of the third generation of its Turbo electric bike, Specialized announced on the Tour de France an epic face-off on the hills of San Francisco between the world’s fastest cyclist, three-time world champion Peter Sagan, and Grandma Joan, an 81-year-old on a Turbo. The campaign also appears on social media in which Grandma Joan challenges Peter to a race. A 60-second TV spot revealed the outcome on day 7 of the Tour. 

    Released: July 2018

    Tags:
    San Francisco, Specialized

Photoshop 25th Anniversary

Client:
Adobe
  • TV Spot: “Dream On”

    To celebrate Photoshop’s 25th anniversary, we created a film made entirely from Photoshop files.

    Utilizing existing art made by members of Behance (the Adobe-owned creative network) and images from famous movies, the film was animated layer by layer, showing off the software’s contribution to the creative world in powerful and unexpected ways.

    Built around Aerosmith’s iconic song “Dream On,” the film is living proof that Photoshop is for more than retouching celebrity photos or creating fun Internet memes; it’s an amazing tool that helps countless artists bring their imaginations to life.

    The spot premiered during the Oscars to great fanfare, and it celebrated and inspired a whole new generation of digital artists to “dream on.”

    Released: February 2015

    Tags:
    San Francisco, Adobe, Film