Pavlovian-Response Scented Ad

Client:
Liberty Mutual
  • Pavlovian-Response Scented Ad

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    Research shows that most people wait until they’re actually buying a car before they think about getting a car insurance quote. Research also shows that smell is the sense most closely connected with memory formation.

    Those are the insights that inspired us to create ads scented with New Car Smell for Liberty Mutual Insurance. As people test-drive and buy cars, we figured the smell of new car would trigger subconscious memories about the Liberty Mutual ad they previously saw.

    To engage with a consumer during this specific moment where they’re making a decision about their insurance, we used a print ad that would give people a Pavlovian response to catch car buyers at the moment that matters most.

     

    Released: May 2019

    Tags:
    San Francisco, Liberty Mutual
  • Pavlovian-Response Scented Ad

    2 of 2
    Prev Next

    Research shows that most people wait until they’re actually buying a car before they think about getting a car insurance quote. Research also shows that smell is the sense most closely connected with memory formation.

    Those are the insights that inspired us to create ads scented with New Car Smell for Liberty Mutual Insurance. As people test-drive and buy cars, we figured the smell of new car would trigger subconscious memories about the Liberty Mutual ad they previously saw.

    To engage with a consumer during this specific moment where they’re making a decision about their insurance, we used a print ad that would give people a Pavlovian response to catch car buyers at the moment that matters most.

     

    Released: May 2019

    Tags:
    San Francisco, Liberty Mutual

Dalí Lives

Client:
The Dalí Museum
  • Dalí Lives

    In January 1989, Salvador Dalí made his last public statement. He said, “When you are a genius, you do not have the right to die. Because we are necessary for the progress of humanity.”

    So on the 30th anniversary of the master’s death, we brought him back to life using an artificial-intelligence technique popularly known as “deepfake” to give visitors of the Dalí Museum a point of view they never had: the art according to the artist. 

    Fans of the iconic painter can now hear about the masterpieces from the mouth of the master himself and get to know his personality. 

    To create Dalí’s likeness, we created a neural network that analyzed over 6,000 frames of archival footage. The process required over 1,000 hours of machine learning.

    To re-create his personality, we used his own quotes, extracted from old interviews, books and personal letters, all curated by the Dalí Museum.

    Through interactive screens installed inside the museum, people can get face to face with the artist. The screens show over 125 videos with 190,512 possible combinations, so every visitor can have a different experience. 

    On the way out, there’s one last surprise: in a surreal move, Dalí pulls a smartphone out of his pocket and takes a selfie with the visitors.

    The ultimate proof that the master is alive in 2019.

    Released: May 2019

    Tags:
    San Francisco, The Dalí Museum

Heaping Cup

Client:
NFL Network
  • Heaping Cup

    Every NFL Sunday, NFL GameDay Morning is the first and only place to get authentic, up-to-the-minute NFL news coverage, starting at 9:00 a.m. (ET) on NFL Network. Its team of personalities – Rich Eisen, Steve Mariucci, Kurt Warner and Michael Irvin – have become a part of the Sunday morning tradition for millions of viewers to wake up early and start the day of football ahead. For the 2018 campaign, we put a new twist on the old classic coffee commercials, positioning NFL GameDay Morning as an exciting reason to get out of bed and an incredible way to start your day with this spot, “Heaping Cup.”

    Released: October 2018

    Tags:
    San Francisco, NFL Network , Film

Project Dead Zone

Client:
Comcast/XFINITY
  • Project Dead Zone

    Project Dead Zone

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    One of the most talked-about movies this Halloween wasn’t in theaters; it was a first-of-its-kind live-interactive paranormal thriller from Xfinity—powered by xFi Pods.

    On October 16, with the help of an audience on Twitter, a team of paranormal investigators made their way through the largest haunted house in the US, the Winchester Mystery House in San Jose. But halfway through their journey, things suddenly went horribly, horribly wrong. The house appeared to become possessed. And one by one, the investigators went missing.

    Viewers lost it.

    #ProjectDeadZone garnered over 5 million views and still had Twitter buzzing days after it aired.

    Check out the full-length film here: https://youtu.be/JYGJgA9g9uw

    Released: October 2018

    Tags:
    San Francisco, Comcast/XFINITY
  • Project Dead Zone

    2 of 3
    Prev Next

    One of the most talked-about movies this Halloween wasn’t in theaters; it was a first-of-its-kind live-interactive paranormal thriller from Xfinity—powered by xFi Pods.

    On October 16, with the help of an audience on Twitter, a team of paranormal investigators made their way through the largest haunted house in the US, the Winchester Mystery House in San Jose. But halfway through their journey, things suddenly went horribly, horribly wrong. The house appeared to become possessed. And one by one, the investigators went missing.

    Viewers lost it.

    #ProjectDeadZone garnered over 5 million views and still had Twitter buzzing days after it aired.

    Check out the full-length film here: https://youtu.be/JYGJgA9g9uw

    Released: November 2018

    Tags:
    San Francisco, Comcast/XFINITY
  • Project Dead Zone

    3 of 3
    Prev Next

    One of the most talked-about movies this Halloween wasn’t in theaters; it was a first-of-its-kind live-interactive paranormal thriller from Xfinity—powered by xFi Pods.

    On October 16, with the help of an audience on Twitter, a team of paranormal investigators made their way through the largest haunted house in the US, the Winchester Mystery House in San Jose. But halfway through their journey, things suddenly went horribly, horribly wrong. The house appeared to become possessed. And one by one, the investigators went missing.

    Viewers lost it.

    #ProjectDeadZone garnered over 5 million views and still had Twitter buzzing days after it aired.

    Check out the full-length film here: https://youtu.be/JYGJgA9g9uw

    Released: November 2018

    Tags:
    San Francisco, Comcast/XFINITY