Cheetos Flamin’ Hot Track

Client:
Cheetos
  • Cheetos Flamin’ Hot Track

    At Super Bowl LIII, Doritos unveiled its new Flamin’ Hot flavor with the help of a few celebrities. But not everyone was bobbing their head. As the OG of Flamin’ Hot snacks, Chester Cheetah quickly responded by dropping a fire diss track to remind Doritos—and the world—who truly owns the throne.

    Released: February 2019

    Tags:
    San Francisco, Cheetos

Device Free Dinner

Client:
Common Sense Media
  • Device Free Dinner

    Device Free Dinner

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    For a second year in a row we released a series of spots for Common Sense’s “Device Free Dinner” campaign, continuing our quest to highlight how pervasive mobile devices have become during our face-to-face time with families and friends. Timed with football season and the holidays, the first series of ads enlists the help of NFL superstar, Marshawn Lynch. The ads feature Beast Mode trolling a variety of fast-texting customers at a restaurant. Not only is Marshawn the central figure in the spots, but they were also produced with his production company, shot on location at his restaurant, and all performed without a script.

    Released: December 2018

    Tags:
    San Francisco, Common Sense Media
  • Device Free Dinner

    Device Free Dinner

    2 of 2
    Prev Next

    For a second year in a row we released a series of spots for Common Sense’s “Device Free Dinner” campaign, continuing our quest to highlight how pervasive mobile devices have become during our face-to-face time with families and friends. Timed with football season and the holidays, the first series of ads enlists the help of NFL superstar, Marshawn Lynch. The ads feature Beast Mode trolling a variety of fast-texting customers at a restaurant. Not only is Marshawn the central figure in the spots, but they were also produced with his production company, shot on location at his restaurant, and all performed without a script.

    Released: December 2018

    Tags:
    San Francisco, Common Sense Media

Legend

Client:
BMW
  • Legend

     

    The X7, BMW’s first standard seven-seater, is the German automaker’s biggest model ever. It’s only fitting that it launches alongside an ambitious epic poem.

    Behold the Legend of Ol’ McLanden. A fictitious folktale read by Chris Pine that takes us through the heroics of an unknown hero who conquers everyday obstacles, although these hurdles are blown up to mythical proportions. 

    And as McLanden’s ordinary day becomes legendary at every turn, it becomes clear that not every hero has what it takes to battle the bulls of the bank, beat Roy the Destoyer, and outrace the Rogues of Razorback Ridge. 

    Then again, not every hero is sitting behind the wheel of the largest BMW ever created. Journey with McLanden and the epic X7, as they make everyday legendary.

    Released: February 2019

    Tags:
    San Francisco, BMW

Chance the Rapper x Lionel Richie

Client:
Doritos
  • Chance the Rapper x Lionel Richie

    Hello? Is it heat you’re looking for? Chance the Rapper’s latest installment in our Doritos #NowItsHot campaign features the first ever licensed hip hop remix of Lionel Richie’s “Hello” paired with a surreal reimagination of the original video—not to mention choreography by Ryan Heffington, a cameo by Lionel Richie himself, and a singing clay bust. Now we’re playing with fire.

    Released: March 2019

    Tags:
    San Francisco, Doritos