Stacy’s Stands With You

Client:
Stacy's Pita Chips
  • Stacy’s Stands With You

    Stacy’s Stands With You

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    In honor of Women’s History Month, GS&P and STACY’S Pita Chips teamed up to create a collection of bags inspired by real signs found at women’s rallies. The bags were first distributed to crowds demonstrating on International Women’s Day. Each bag housed a Snapchat snap code that, when scanned, allowed people to call their local representatives directly.

    Bags were also available online at stacysstandswithyou.com. For every bag ordered, STACY’S donated $10 to Step Up, which empowers young women from under-resourced communities to attend college. The bags sold out in fewer than five hours, triggering over $80,000 in donations in just one day.  

    Throughout the month of March, STACY’S also crowdsourced artwork submissions from artists and citizens who wanted to see their designs featured on the bags. Three bags were chosen and added to the collection.

     

    Released: March 2017

    Tags:
    San Francisco, Stacy's Pita Chips
  • Stacy’s Stands With You

    2 of 2
    Prev Next

    In honor of Women’s History Month, GS&P and STACY’S Pita Chips teamed up to create a collection of bags inspired by real signs found at women’s rallies. The bags were first distributed to crowds demonstrating on International Women’s Day. Each bag housed a Snapchat snap code that, when scanned, allowed people to call their local representatives directly.

    Bags were also available online at stacysstandswithyou.com. For every bag ordered, STACY’S donated $10 to Step Up, which empowers young women from under-resourced communities to attend college. The bags sold out in fewer than five hours, triggering over $80,000 in donations in just one day.  

    Throughout the month of March, STACY’S also crowdsourced artwork submissions from artists and citizens who wanted to see their designs featured on the bags. Three bags were chosen and added to the collection.

     

     

    Released: March 2017

    Tags:
    San Francisco, Stacy's Pita Chips

Peter vs. Grandma

Client:
Specialized
  • Peter vs. Grandma

    To demonstrate the power of the third generation of its Turbo electric bike, Specialized announced on the Tour de France an epic face-off on the hills of San Francisco between the world’s fastest cyclist, three-time world champion Peter Sagan, and Grandma Joan, an 81-year-old on a Turbo. The campaign also appears on social media in which Grandma Joan challenges Peter to a race. A 60-second TV spot revealed the outcome on day 7 of the Tour. 

    Released: July 2018

    Tags:
    San Francisco, Specialized

Photoshop 25th Anniversary

Client:
Adobe
  • TV Spot: “Dream On”

    To celebrate Photoshop’s 25th anniversary, we created a film made entirely from Photoshop files.

    Utilizing existing art made by members of Behance (the Adobe-owned creative network) and images from famous movies, the film was animated layer by layer, showing off the software’s contribution to the creative world in powerful and unexpected ways.

    Built around Aerosmith’s iconic song “Dream On,” the film is living proof that Photoshop is for more than retouching celebrity photos or creating fun Internet memes; it’s an amazing tool that helps countless artists bring their imaginations to life.

    The spot premiered during the Oscars to great fanfare, and it celebrated and inspired a whole new generation of digital artists to “dream on.”

    Released: February 2015

    Tags:
    San Francisco, Adobe, Film

#SquareShakes

Client:
SONIC Drive-In
  • SONIC #SquareShakes

    People are obsessed with capturing the world on Instagram, so we thought, “What if we manipulated the real world to fit it on Instagram?”

    GS&P launched a partnership with SONIC and Instagram celebrity @ChefJacquesLaMerde to introduce the world’s first product designed especially for Instagram: SONIC #SquareShakes. The SONIC Square Shake was entirely square, perfect for photographing and sharing, complete with a square cup and a square straw. 

    The shakes were available exclusively through “Shop Now” sponsored ads on Instagram for 2016 Coachella festivalgoers at the Base Camp festival grounds. Through the geotargeted ads, attendees could order the shakes and sample them on the spot—a first-of-its-kind program for Instagram. Samplers were then encouraged to share their Square Shakes on Instagram with the hashtag #SquareShakes, thus completing the Insta-circle.

    Released: April 2016

    Tags:
    San Francisco, SONIC Drive-In, Mobile, Social