#SquareShakes

Client:
SONIC Drive-In
  • SONIC #SquareShakes

    People are obsessed with capturing the world on Instagram, so we thought, “What if we manipulated the real world to fit it on Instagram?”

    GS&P launched a partnership with SONIC and Instagram celebrity @ChefJacquesLaMerde to introduce the world’s first product designed especially for Instagram: SONIC #SquareShakes. The SONIC Square Shake was entirely square, perfect for photographing and sharing, complete with a square cup and a square straw. 

    The shakes were available exclusively through “Shop Now” sponsored ads on Instagram for 2016 Coachella festivalgoers at the Base Camp festival grounds. Through the geotargeted ads, attendees could order the shakes and sample them on the spot—a first-of-its-kind program for Instagram. Samplers were then encouraged to share their Square Shakes on Instagram with the hashtag #SquareShakes, thus completing the Insta-circle.

    Released: April 2016

    Tags:
    San Francisco, SONIC Drive-In, Mobile, Social

XFINITY TV Dinner

Client:
Comcast/XFINITY
  • XFINITY TV Dinner

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    At Comic-Con 2017, XFINITY turned the hottest TV shows into TV dinners, so that fans could literally binge on them during the event.

    The TV dinners included food items directly related to a particular episode of a show, such as jerky of the beast, which kills King Robert Baratheon in Game of Thrones; a Jolly Rancher shiv, which Piper uses in Orange Is the New Black; and Ghengis Connie’s famous chow mein from Luke Cage.
     
    YouTube-famous chef Byron Talbott designed the menu and renowned food photographer Stephanie Gonot shot the delicious trays, which featured real props from each of the three shows.

    Released: July 2017

    Tags:
    San Francisco, Comcast/XFINITY
  • XFINITY TV Dinner

    2 of 4
    Prev Next

    At Comic-Con 2017, XFINITY turned the hottest TV shows into TV dinners, so that fans could literally binge on them during the event.

    The TV dinners included food items directly related to a particular episode of a show, such as jerky of the beast, which kills King Robert Baratheon in Game of Thrones; a Jolly Rancher shiv, which Piper uses in Orange Is the New Black; and Ghengis Connie’s famous chow mein from Luke Cage.
     
    YouTube-famous chef Byron Talbott designed the menu and renowned food photographer Stephanie Gonot shot the delicious trays, which featured real props from each of the three shows.

     

    Released: July 2017

    Tags:
    San Francisco, Comcast/XFINITY
  • XFINITY TV Dinner

    3 of 4
    Prev Next

    At Comic-Con 2017, XFINITY turned the hottest TV shows into TV dinners, so that fans could literally binge on them during the event.

    The TV dinners included food items directly related to a particular episode of a show, such as jerky of the beast, which kills King Robert Baratheon in Game of Thrones; a Jolly Rancher shiv, which Piper uses in Orange Is the New Black; and Ghengis Connie’s famous chow mein from Luke Cage.
     
    YouTube-famous chef Byron Talbott designed the menu and renowned food photographer Stephanie Gonot shot the delicious trays, which featured real props from each of the three shows.

    Released: July 2017

    Tags:
    San Francisco, Comcast/XFINITY
  • XFINITY TV Dinner

    4 of 4
    Prev Next

    At Comic-Con 2017, XFINITY turned the hottest TV shows into TV dinners, so that fans could literally binge on them during the event.

    The TV dinners included food items directly related to a particular episode of a show, such as jerky of the beast, which kills King Robert Baratheon in Game of Thrones; a Jolly Rancher shiv, which Piper uses in Orange Is the New Black; and Ghengis Connie’s famous chow mein from Luke Cage.
     
    YouTube-famous chef Byron Talbott designed the menu and renowned food photographer Stephanie Gonot shot the delicious trays, which featured real props from each of the three shows.

    Released: July 2017

    Tags:
    San Francisco, Comcast/XFINITY

NFL Media

Client:
NFL Network
  • NFL Media

    NFL Media

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    To help NFL Media kick off the upcoming football season, we created campaigns for three distinct NFL properties: Thursday Night Football, NFL GameDay Morning, and NFL.com Fantasy Football.

    “Waladoo” follows a conservationist, Elliott, who is incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo (a bird species we just made up). While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.

    NFL GameDay Morning has become a staple of Sunday morning tradition to wake up early and start the day of football ahead. “Sunrise” focuses on a dad waking his young son up in the morning to share with him a beautiful sight and moment in what’s surely to become a Sunday ritual for both of them.

    We know playing in the NFL is hard, but playing fantasy football should not be. With the help of NFL superstars Todd Gurley and Derek Carr, “Tackle” and “White Board” show us just how difficult the NFL is, especially when compared to the ease of fantasy football.

     

    Released: August 2018

    Tags:
    San Francisco, NFL Network , Film
  • NFL Media

    NFL Media

    2 of 4
    Prev Next

    To help NFL Media kick off the upcoming football season, we created campaigns for three distinct NFL properties: Thursday Night Football, NFL GameDay Morning, and NFL.com Fantasy Football.

    “Waladoo” follows a conservationist, Elliott, who is incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo (a bird species we just made up). While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.

    NFL GameDay Morning has become a staple of Sunday morning tradition to wake up early and start the day of football ahead. “Sunrise” focuses on a dad waking his young son up in the morning to share with him a beautiful sight and moment in what’s surely to become a Sunday ritual for both of them.

    We know playing in the NFL is hard, but playing fantasy football should not be. With the help of NFL superstars Todd Gurley and Derek Carr, “Tackle” and “White Board” show us just how difficult the NFL is, especially when compared to the ease of fantasy football.

    Released: August 2018

    Tags:
    San Francisco, NFL Network , Film
  • NFL Media

    NFL Media

    3 of 4
    Prev Next

    To help NFL Media kick off the upcoming football season, we created campaigns for three distinct NFL properties: Thursday Night Football, NFL GameDay Morning, and NFL.com Fantasy Football.

    “Waladoo” follows a conservationist, Elliott, who is incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo (a bird species we just made up). While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.

    NFL GameDay Morning has become a staple of Sunday morning tradition to wake up early and start the day of football ahead. “Sunrise” focuses on a dad waking his young son up in the morning to share with him a beautiful sight and moment in what’s surely to become a Sunday ritual for both of them.

    We know playing in the NFL is hard, but playing fantasy football should not be. With the help of NFL superstars Todd Gurley and Derek Carr, “Tackle” and “White Board” show us just how difficult the NFL is, especially when compared to the ease of fantasy football.

    Released: August 2018

    Tags:
    San Francisco, NFL Network , Film
  • NFL Media

    NFL Media

    4 of 4
    Prev Next

    To help NFL Media kick off the upcoming football season, we created campaigns for three distinct NFL properties: Thursday Night Football, NFL GameDay Morning, and NFL.com Fantasy Football.

    “Waladoo” follows a conservationist, Elliott, who is incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo (a bird species we just made up). While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.

    NFL GameDay Morning has become a staple of Sunday morning tradition to wake up early and start the day of football ahead. “Sunrise” focuses on a dad waking his young son up in the morning to share with him a beautiful sight and moment in what’s surely to become a Sunday ritual for both of them.

    We know playing in the NFL is hard, but playing fantasy football should not be. With the help of NFL superstars Todd Gurley and Derek Carr, “Tackle” and “White Board” show us just how difficult the NFL is, especially when compared to the ease of fantasy football.

    Released: August 2018

    Tags:
    San Francisco, NFL Network , Film

The Neighborhood

Client:
Comcast/XFINITY
  • The Neighborhood - casefilm

    The Neighborhood - casefilm

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    For many people, Comcast’s XFINITY brand is famous for delivering the very best in entertainment. So to promote XFINITY's home security offering, XFINITY Home, we created a scary short film with the security product at its core. 

    Timed with Halloween, “THE NEIGHBORHOOD,” is set in an ordinary town where extraordinary things are happening. The XFINITY Home system and cameras play a pivotal role in linking the story together, turning a simple short film into the world's scariest product demo.

    Released: July 2018

    Tags:
    San Francisco, Comcast/XFINITY, Film
  • The Neighborhood

    The Neighborhood

    2 of 2
    Prev Next

    For many people, Comcast’s XFINITY brand is famous for delivering the very best in entertainment. So to promote XFINITY's home security offering, XFINITY Home, we created a scary short film with the security product at its core. 

    Timed with Halloween, “THE NEIGHBORHOOD,” is set in an ordinary town where extraordinary things are happening. The XFINITY Home system and cameras play a pivotal role in linking the story together, turning a simple short film into the world's scariest product demo.

    Released: October 2017

    Tags:
    San Francisco, Comcast/XFINITY, Film