It’s time we dispel the myth – rock stars are simply born into the spotlight. Today’s rock stars put in their hours and their passion to do the thing they love. And, it doesn’t matter if it’s skateboarding, gaming, or activism because Rockstar Energy will help fuel your hustle.
In their first-ever Super Bowl commercial, we follow the spotlight as it reveals some of the real rock stars in the world focused on their grind. We travel from the stage to the streets discovering stars like Apple Music’s Artist of the Year Lil Baby, skater Chris Joslin, designer Zerina Akers, gamer Nadeshot as well as a squad of real people with real hustles.
Shot by the multi-Grammy awarded director Dave Meyers, the film brings a fresh and aspirational look to the energy drink category without losing any bit of the spirit that leaves you wanting to conquer your craft.
Released: February 2021
2020 was a historic year to be a Black person, so this Black History Month, we wanted to examine what living through history looks like. We talk through the highs, the lows, and everything in between, and what it really means to be Blk One Day At A Time.
Released: February 2021
Fear can make you see crazy things. Like a gun. That’s a sad truth for black Americans, who are three times more likely than white people to be killed by police. To raise awareness of this issue and to offer a solution, we partnered with Courageous Conversation Global Foundation, to launch the “Not a Gun” campaign.
Inspired by real cases, the 360-campaign includes an outdoor and print portion that re-imagines products such as candy bars and cell phones in the hands of people of color, re-labeling them to say “Not a Gun.”
In addition, we produced a film that follows a black man ordering a candy bar, just like his white counterparts. But instead of being handed candy, he’s handed a gun. The film highlights the disturbing issue of unconscious bias against people of color in situations where firearms are presumed to be present.
The work all leads to NotAGun.org, where people can sign a petition calling for more de-escalation training in police departments, as well calling for them to take unconscious-bias training administered by CCGF.
Please visit NotAGun.org to help everyone get home safe.
Released: February 2020
This year, Doritos® introduced new Flamin’ Hot Limón. The bold heat of Flamin’ Hot, now with a twist. To announce the news, we transformed world famous recording artist Post Malone into his new alter ego – Post Limon – the ultimate brand spokesperson for the new flavor.
The spot, directed by Terence Neale, launches during the Grammy Awards and features Post’s chart-topping track “Wow” off his latest album Hollywood is Bleeding. We tapped real characters from Post’s entourage to star alongside him, including his longtime tattoo artist Kyle Hediger, who may or may not add some new triangular artwork to Post’s face. For the launch, Post Malone even changed his name to Post Limon across his social accounts. Without further ado, Doritos Flamin’ Hot Limon presents: #PostLimon.
Released: January 2020