Something to Help You Remember

Client:
Liberty Mutual
  • Something to Help You Remember

    Something to Help You Remember

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    Liberty Mutual has something they want you to remember, so we turned to some extremely tried-and-true advertising tactics that are sure to be memorable. This brand new campaign for home insurance features common commercial tropes in some very uncommon ways. You’ll have a hard time forgetting the most massive stunts, the most physical comedy and the most tug-at-the-heartstrings nostalgia you’ve ever seen in an insurance campaign.

    Released: November 2020

    Tags:
    Liberty Mutual
  • Something to Help You Remember

    Something to Help You Remember

    2 of 3
    Prev Next

    Liberty Mutual has something they want you to remember, so we turned to some extremely tried-and-true advertising tactics that are sure to be memorable. This brand new campaign for home insurance features common commercial tropes in some very uncommon ways. You’ll have a hard time forgetting the most massive stunts, the most physical comedy and the most tug-at-the-heartstrings nostalgia you’ve ever seen in an insurance campaign.

    Released: November 2020

    Tags:
    Liberty Mutual
  • Something to Help You Remember

    Something to Help You Remember

    3 of 3
    Prev Next

    Liberty Mutual has something they want you to remember, so we turned to some extremely tried-and-true advertising tactics that are sure to be memorable. This brand new campaign for home insurance features common commercial tropes in some very uncommon ways. You’ll have a hard time forgetting the most massive stunts, the most physical comedy and the most tug-at-the-heartstrings nostalgia you’ve ever seen in an insurance campaign.

    Released: November 2020

    Tags:
    Liberty Mutual

Chain Reaction

Client:
HP
  • Chain Reaction

    Unfortunately, the IT department is often overlooked and regarded as unnecessary overhead, but HP set out to change that with the new film, Chain Reaction. The short film invites viewers to escape their couches, kitchen counters and makeshift home offices and follow one unlikely hero, the IT manager, on a globe-trotting adventure that’s reminiscent of simpler times, when work and travel were one in the same. The heist film follows the chain reaction of events that occur when a new IT manager, Wendy Weber, joins a company and helps the unlikely cast of characters pull off the deal of the decade.

    Released: November 2020

    Tags:
    San Francisco, HP

The Greatest Gift

Client:
Comcast/XFINITY
  • The Greatest Gift

    In 2020, working from home became the new norm. And the ability to stay connected virtually allowed us to pull off what was previously unimaginable.

    And pulling off the unimaginable takes center stage in our holiday campaign for client Xfinity. Titled “The Greatest Gift,” this short film starring Steve Carell and directed by MJZ’s Craig Gillespie (I, Tonya and Disney’s forthcoming Cruella)—finds Santa Claus summoning his merry band of North Pole elves. Given the rough year 2020 has been, a sleep addled, stress-eating Santa says the usual toys and gifts just aren’t going to cut it. The elves will have to come up with something bigger and better. After an initial panic, the elves soon realize there’s one thing everyone truly needs in this most unusual year: a little more togetherness.

    Released: November 2020

    Tags:
    San Francisco, Comcast/XFINITY

The Plunge

Client:
One Medical
  • The Plunge

    The pandemic has changed our lives, our perspectives and our priorities—especially when it comes to our health. Whether it’s finding new ways to exercise or spending more time on mental health, many are using this moment to change for the better. To encourage even more people to think about who they want to be when this chapter comes to an end, we launched One Medical’s first-ever television commercial.

    The story follows the journey of open-water swimmer Mina Rhoden as she carries out her daily ritual of swimming in the frigid Bay Area waters—a routine that she has embraced even more during the pandemic.

    Directed by Lance Acord, the inspiring film invites viewers to ponder a simple thought-provoking question: ”When all this is over, who will you be?”
     

    Released: January 2021

    Tags:
    San Francisco, One Medical