To care for a future, one must first see themselves in it. But between dystopian fictions, 24hr news cycles and environmental crises, that future has become a darker topic now than any other time in living memory.

Enter, Your Future Guide—the only person who can help you imagine that future, by putting you in it. Explore the FUTURES exhibition with the Smithsonian's official guide from the year 2050.

Released: July 2022

Tags:

San Francisco, Smithsonian

Construction sites are rife with miscommunication, which can lead to pricey rework, long delays, and some pretty peeved off clients. Luckily, Autodesk is here to help, but not before having a laugh at the problem in their first-ever brand commercial (and GS&P’s first-ever work for the brand).

Directed by Gary Freedman of MJZ, the spot highlights how widespread mix-ups can be on construction projects, with a humorous game of telephone. What starts out as a simple “Redo this wall” quickly gets misinterpreted as it’s passed along a busy jobsite, and leads to a rather irreversible result… The commercial then offers Autodesk Construction Cloud as a solution that keeps everyone on the same page, at every stage. 

*No Pauls were harmed in the making of this spot. 

Released: July 2022

Tags:

San Francisco, Autodesk Construction Cloud

It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on.

In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

Released: July 2022

Tags:

San Francisco, Liberty Mutual Insurance

It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on.

In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

Released: July 2022

Tags:

San Francisco, Liberty Mutual Insurance

It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on.

In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

Released: July 2022

Tags:

San Francisco, Liberty Mutual Insurance

It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on.

In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

Released: July 2022

Tags:

San Francisco, Liberty Mutual Insurance

Truly Hard Seltzer is now made with real fruit juice. So we proved it with the help of some tiny talent: fruit flies. We shot our latest Truly ad using a microscopic lens and real fruit flies...they're buzzed off it!

Released: September 2022

Tags:

San Francisco, Truly