Seize the Night & Day

Client:
Idorsia
  • Seize the Night & Day

    Have you ever looked at Jennifer Aniston and wondered “how does she sleep at night?” You might think she sleeps very well as one of the highest paid actors in Hollywood with all the latest sleep technology us mere mortals couldn’t dream of, right? Wrong. Our friend Jen struggles with sleep. And she’s not alone. So many women are dealing with insomnia. (Yes, unfortunately, women are more likely to suffer from sleep struggles than men.) But here’s the thing, the world of insomnia is pretty depressing. That’s why to launch our campaign for a new sleep treatment by Idorsia, we sought to bring a little light-heartedness to the category and bring to life the mental gymnastics that often happen when you can’t sleep. With a full female creative squad, and directed by Taika Waititi, here’s the first installment of our campaign encouraging women to wake up and Seize the Night & Day.

    Released: January 2022

    Tags:
    San Francisco, Idorsia

Ready for Anything

Client:
Comcast/XFINITY
  • Ready for Anything

    During the 2022 Winter Olympic and Paralympic Games, Comcast Business is celebrating the resilience of both Team USA and business owners across America. And there are few people who know more about resilience than Mike Schultz. We shared the story of his journey from pro athlete to business owner and US Paralympic Gold Medalist in our latest work for Comcast Business.

    Released: January 2022

    Tags:
    San Francisco, Comcast/XFINITY

Push It

Client:
Cheetos
  • Push It

    Flamin’ Hot has been heating up the snack aisle for over 30 years. And while this fan favorite has been celebrated in social feeds and Reddit threads, it became global news during Super Bowl LVI with the drop of its first brand campaign. The 60-second commercial stars an unlikely cast of characters––including rapper Megan Thee Stallion as a bird and singer Charlie Puth as a beatboxing fox––who re-create Salt-N-Pepa’s iconic ’80s classic “Push It.” It’s time to officially Unleash Your Flamin’ Hot. Even you, sloths.

    Released: February 2022

    Tags:
    San Francisco, Cheetos

Zeus & Hera

Client:
BMW
  • Zeus & Hera

    After a 7-year hiatus from the big game, BMW is going pedal to the metal for the Big Game. This year's spot stars Arnold Schwarzenegger and Salma Hayek and was directed by Super Bowl legend Bryan Buckley.

    Released: February 2022

    Tags:
    San Francisco, BMW