Same page, at every stage

Client:
Autodesk Construction Cloud
  • Same page, at every stage

    Construction sites are rife with miscommunication, which can lead to pricey rework, long delays, and some pretty peeved off clients. Luckily, Autodesk is here to help, but not before having a laugh at the problem in their first-ever brand commercial (and GS&P’s first-ever work for the brand).

    Directed by Gary Freedman of MJZ, the spot highlights how widespread mix-ups can be on construction projects, with a humorous game of telephone. What starts out as a simple “Redo this wall” quickly gets misinterpreted as it’s passed along a busy jobsite, and leads to a rather irreversible result… The commercial then offers Autodesk Construction Cloud as a solution that keeps everyone on the same page, at every stage. 

    *No Pauls were harmed in the making of this spot. 

     

    Released: July 2022

    Tags:
    San Francisco, Autodesk Construction Cloud

Something to Help You Remember

Client:
Liberty Mutual Insurance
  • Something to Help You Remember

    Something to Help You Remember

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    It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on.

    In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

    Released: July 2022

    Tags:
    San Francisco, Liberty Mutual Insurance
  • Something to Help You Remember

    Something to Help You Remember

    2 of 4
    Prev Next

    It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on.

    In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

    Released: July 2022

    Tags:
    San Francisco, Liberty Mutual Insurance
  • Something to Help You Remember

    Something to Help You Remember

    3 of 4
    Prev Next

    It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on.

    In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

    Released: July 2022

    Tags:
    San Francisco, Liberty Mutual Insurance
  • Something to Help You Remember

    Something to Help You Remember

    4 of 4
    Prev Next

    It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on.

    In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

    Released: July 2022

    Tags:
    San Francisco, Liberty Mutual Insurance

Break Free TV

Client:
Capri Sun
  • Break Free TV

    Break Free TV

    1 of 5
    Prev Next

    Between schoolwork, homework and a plethora of extracurricular activities, kids need time off from making sense. Enter Break Free TV: A show that aims to help busy kids sip back and enjoy a little nonsense.

    We created the irreverent 5-part mini-show with London-based animation studio, Blinkink. Much like Love, Death + Robots (which Blinkink have worked on), no two episodes are the same, in both storyline and medium. Animation Director James Papper brought various animators together to create Break Free TV, who have worked across Adult Swim, Fantastic Mr Fox, Isle of Dogs, music videos for Drake and more. Grab a Capri Sun and get sucked into the weirdness.

     

    Released: July 2022

    Tags:
    San Francisco, Capri Sun
  • Break Free TV

    Break Free TV

    2 of 5
    Prev Next

    Between schoolwork, homework and a plethora of extracurricular activities, kids need time off from making sense. Enter Break Free TV: A show that aims to help busy kids sip back and enjoy a little nonsense.


    We created the irreverent 5-part mini-show with London-based animation studio, Blinkink. Much like Love, Death + Robots (which Blinkink have worked on), no two episodes are the same, in both storyline and medium. Animation Director James Papper brought various animators together to create Break Free TV, who have worked across Adult Swim, Fantastic Mr Fox, Isle of Dogs, music videos for Drake and more. Grab a Capri Sun and get sucked into the weirdness.

    Released: July 2022

    Tags:
    San Francisco, Capri Sun
  • Break Free TV

    Break Free TV

    3 of 5
    Prev Next

    Between schoolwork, homework and a plethora of extracurricular activities, kids need time off from making sense. Enter Break Free TV: A show that aims to help busy kids sip back and enjoy a little nonsense.


    We created the irreverent 5-part mini-show with London-based animation studio, Blinkink. Much like Love, Death + Robots (which Blinkink have worked on), no two episodes are the same, in both storyline and medium. Animation Director James Papper brought various animators together to create Break Free TV, who have worked across Adult Swim, Fantastic Mr Fox, Isle of Dogs, music videos for Drake and more. Grab a Capri Sun and get sucked into the weirdness.

    Released: July 2022

    Tags:
    San Francisco, Capri Sun
  • Break Free TV

    Break Free TV

    4 of 5
    Prev Next

    Between schoolwork, homework and a plethora of extracurricular activities, kids need time off from making sense. Enter Break Free TV: A show that aims to help busy kids sip back and enjoy a little nonsense.


    We created the irreverent 5-part mini-show with London-based animation studio, Blinkink. Much like Love, Death + Robots (which Blinkink have worked on), no two episodes are the same, in both storyline and medium. Animation Director James Papper brought various animators together to create Break Free TV, who have worked across Adult Swim, Fantastic Mr Fox, Isle of Dogs, music videos for Drake and more. Grab a Capri Sun and get sucked into the weirdness.

    Released: July 2022

    Tags:
    San Francisco, Capri Sun
  • Break Free TV

    Break Free TV

    5 of 5
    Prev Next

    Between schoolwork, homework and a plethora of extracurricular activities, kids need time off from making sense. Enter Break Free TV: A show that aims to help busy kids sip back and enjoy a little nonsense.


    We created the irreverent 5-part mini-show with London-based animation studio, Blinkink. Much like Love, Death + Robots (which Blinkink have worked on), no two episodes are the same, in both storyline and medium. Animation Director James Papper brought various animators together to create Break Free TV, who have worked across Adult Swim, Fantastic Mr Fox, Isle of Dogs, music videos for Drake and more. Grab a Capri Sun and get sucked into the weirdness.

    Released: July 2022

    Tags:
    San Francisco, Capri Sun

You've Evolved

Client:
Beyond Meat Jerky
  • You've Evolved

    You've Evolved

    1 of 4
    Prev Next

    Traditional beef jerky has a reputation of being stuck in the past. So when Beyond Meat called upon us to help launch their new plant-based jerky, we decided it was the perfect opportunity to take a walk down memory lane. Equal parts nostalgic, cringe-worthy, and funny, our spots—shot by Harold Einstein of DUMMY Films--are a welcome reminder that we’ve evolved. And so should our snacks.

    Released: May 2022

    Tags:
    San Francisco, Beyond Meat Jerky
  • You've Evolved

    You've Evolved

    2 of 4
    Prev Next

    Traditional beef jerky has a reputation of being stuck in the past. So when Beyond Meat called upon us to help launch their new plant-based jerky, we decided it was the perfect opportunity to take a walk down memory lane. Equal parts nostalgic, cringe-worthy, and funny, our spots—shot by Harold Einstein of DUMMY Films--are a welcome reminder that we’ve evolved. And so should our snacks.

    Released: May 2022

    Tags:
    San Francisco, Beyond Meat Jerky
  • You've Evolved

    You've Evolved

    3 of 4
    Prev Next

    Traditional beef jerky has a reputation of being stuck in the past. So when Beyond Meat called upon us to help launch their new plant-based jerky, we decided it was the perfect opportunity to take a walk down memory lane. Equal parts nostalgic, cringe-worthy, and funny, our spots—shot by Harold Einstein of DUMMY Films--are a welcome reminder that we’ve evolved. And so should our snacks.

    Released: May 2022

    Tags:
    San Francisco, Beyond Meat Jerky
  • You've Evolved

    You've Evolved

    4 of 4
    Prev Next

    Traditional beef jerky has a reputation of being stuck in the past. So when Beyond Meat called upon us to help launch their new plant-based jerky, we decided it was the perfect opportunity to take a walk down memory lane. Equal parts nostalgic, cringe-worthy, and funny, our spots—shot by Harold Einstein of DUMMY Films--are a welcome reminder that we’ve evolved. And so should our snacks.

    Released: May 2022

    Tags:
    San Francisco, Beyond Meat Jerky