Preach

Client:
Preach
  • Preach

    This Black History Month, we wanted to create a platform for Black people all over the world could come together and share their experiences, so we created "Preach." Preach is an Instagram/Facebook Stories filter that doubles as a game, where people can answer a range of funny, interesting, and controversial questions.

    Released: February 2021

    Tags:
    San Francisco

It Wasn't Me

Client:
Cheetos
  • It Wasn't Me

    It Wasn't Me

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    Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

    Released: February 2021

    Tags:
    San Francisco, Cheetos
  • It Wasn't Me

    It Wasn't Me

    2 of 3
    Prev Next

    Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

    Released: February 2021

    Tags:
    San Francisco, Cheetos
  • It Wasn't Me

    It Wasn't Me

    3 of 3
    Prev Next

    Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

    Released: February 2021

    Tags:
    San Francisco, Cheetos

Not a Gun

Client:
Courageous Conversation Global Foundation
  • Not a Gun

    Fear can make you see crazy things. Like a gun. That’s a sad truth for black Americans, who are three times more likely than white people to be killed by police. To raise awareness of this issue and to offer a solution, we partnered with Courageous Conversation Global Foundation, to launch the “Not a Gun” campaign.

    Inspired by real cases, the 360-campaign includes an outdoor and print portion that re-imagines products such as candy bars and cell phones in the hands of people of color, re-labeling them to say “Not a Gun.”

    In addition, we produced a film that follows a black man ordering a candy bar, just like his white counterparts. But instead of being handed candy, he’s handed a gun. The film highlights the disturbing issue of unconscious bias against people of color in situations where firearms are presumed to be present.

    The work all leads to NotAGun.org, where people can sign a petition calling for more de-escalation training in police departments, as well calling for them to take unconscious-bias training administered by CCGF.

    Please visit NotAGun.org to help everyone get home safe.
     

    Released: February 2020

    Tags:
    San Francisco, Courageous Conversation Global Foundation

Spotlight

Client:
Rockstar
  • Spotlight

    It’s time we dispel the myth – rock stars are simply born into the spotlight. Today’s rock stars put in their hours and their passion to do the thing they love. And, it doesn’t matter if it’s skateboarding, gaming, or activism because Rockstar Energy will help fuel your hustle.

    In their first-ever Super Bowl commercial, we follow the spotlight as it reveals some of the real rock stars in the world focused on their grind. We travel from the stage to the streets discovering stars like Apple Music’s Artist of the Year Lil Baby, skater Chris Joslin, designer Zerina Akers, gamer Nadeshot as well as a squad of real people with real hustles.

    Shot by the multi-Grammy awarded director Dave Meyers, the film brings a fresh and aspirational look to the energy drink category without losing any bit of the spirit that leaves you wanting to conquer your craft.

    Released: February 2021

    Tags:
    San Francisco, Rockstar