Are You My Grandma?

Client:
Grandma's
  • “Break Room”

    “Break Room”

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    “Are you my grandma?” 

    That’s the big question in our new campaign for GRANDMA’s Cookies. GRANDMA’S Cookies are fortunate to have the best name a cookie could hope for. However, with the exception of the grandma pictured on the package, they’ve never done anything to connect the brand to the nostalgia, warmth and coziness that grandmas make us feel. After GRANDMA’s 100 years of making cookies, we thought it was high time they did.

    In each commercial, someone is eating a GRANDMA’S Cookie—a cookie that smells so delicious and looks so homemade that an onlooker becomes convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise.

    Released: April 2016

    Tags:
    San Francisco, Grandma's , Film
  • “Cafeteria”

    “Cafeteria”

    2 of 4
    Prev Next

    “Are you my grandma?” 

    That’s the big question in our new campaign for GRANDMA’s Cookies. GRANDMA’S Cookies are fortunate to have the best name a cookie could hope for. However, with the exception of the grandma pictured on the package, they’ve never done anything to connect the brand to the nostalgia, warmth and coziness that grandmas make us feel. After GRANDMA’s 100 years of making cookies, we thought it was high time they did.

    In each commercial, someone is eating a GRANDMA’S Cookie—a cookie that smells so delicious and looks so homemade that an onlooker becomes convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise.

    Released: April 2016

    Tags:
    San Francisco, Grandma's , Film
  • “Carpool”

    “Carpool”

    3 of 4
    Prev Next

    “Are you my grandma?” 

    That’s the big question in our new campaign for GRANDMA’s Cookies. GRANDMA’S Cookies are fortunate to have the best name a cookie could hope for. However, with the exception of the grandma pictured on the package, they’ve never done anything to connect the brand to the nostalgia, warmth and coziness that grandmas make us feel. After GRANDMA’s 100 years of making cookies, we thought it was high time they did.

    In each commercial, someone is eating a GRANDMA’S Cookie—a cookie that smells so delicious and looks so homemade that an onlooker becomes convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise.

    Released: April 2016

    Tags:
    San Francisco, Grandma's , Film
  • “Park”

    “Park”

    4 of 4
    Prev Next

    “Are you my grandma?” 

    That’s the big question in our new campaign for GRANDMA’s Cookies. GRANDMA’S Cookies are fortunate to have the best name a cookie could hope for. However, with the exception of the grandma pictured on the package, they’ve never done anything to connect the brand to the nostalgia, warmth and coziness that grandmas make us feel. After GRANDMA’s 100 years of making cookies, we thought it was high time they did.

    In each commercial, someone is eating a GRANDMA’S Cookie—a cookie that smells so delicious and looks so homemade that an onlooker becomes convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise.

    Released: April 2016

    Tags:
    San Francisco, Grandma's , Film

Free the Love

Client:
BAMPFA
  • Free the Love

    Free the Love

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    To celebrate the 50th anniversary of the Summer of Love, the UC Berkeley Art Museum and Pacific Film Archive is bringing the spirit of the ’60s into the tech age. In conjunction with its new exhibition, Hippie Modernism: The Struggle for Utopia, GS&P joined forces with BAMPFA and Adobe to create Free the Love, an augmented-reality app.

    The Free the Love app enables users to release augmented-reality “love balloons” into the skies across the Bay Area, with personal messages of peace, love, and togetherness inside. Using the app, people can write messages and leave their own love balloons throughout San Francisco and beyond. Using their phones’ cameras, users can also search the skies for love balloons released by others.

    The app’s design was inspired by many of the pieces of art in the Hippie Modernism exhibit, several of which are featured in the app’s educational “Love Tour.” Developed in partnership with the California Historical Society, the Love Tour highlights historical hippie sites of the Bay Area. Locations on the Love Tour include Wurster Hall on the UC Berkeley campus, People’s Park in Berkeley, Haight-Ashbury, the site of the first Earth Day, the Matrix nightclub in San Francisco, and the site of the Human Be-In, among others.

    Released: February 2017

    Tags:
    San Francisco, BAMPFA
  • Free the Love

    2 of 4
    Prev Next

    To celebrate the 50th anniversary of the Summer of Love, the UC Berkeley Art Museum and Pacific Film Archive is bringing the spirit of the ’60s into the tech age. In conjunction with its new exhibition, Hippie Modernism: The Struggle for Utopia, GS&P joined forces with BAMPFA and Adobe to create Free the Love, an augmented-reality app.

    The Free the Love app enables users to release augmented-reality “love balloons” into the skies across the Bay Area, with personal messages of peace, love, and togetherness inside. Using the app, people can write messages and leave their own love balloons throughout San Francisco and beyond. Using their phones’ cameras, users can also search the skies for love balloons released by others.

    The app’s design was inspired by many of the pieces of art in the Hippie Modernism exhibit, several of which are featured in the app’s educational “Love Tour.” Developed in partnership with the California Historical Society, the Love Tour highlights historical hippie sites of the Bay Area. Locations on the Love Tour include Wurster Hall on the UC Berkeley campus, People’s Park in Berkeley, Haight-Ashbury, the site of the first Earth Day, the Matrix nightclub in San Francisco, and the site of the Human Be-In, among others.

    Released: February 2017

    Tags:
    San Francisco, BAMPFA
  • Free the Love

    3 of 4
    Prev Next

    To celebrate the 50th anniversary of the Summer of Love, the UC Berkeley Art Museum and Pacific Film Archive is bringing the spirit of the ’60s into the tech age. In conjunction with its new exhibition, Hippie Modernism: The Struggle for Utopia, GS&P joined forces with BAMPFA and Adobe to create Free the Love, an augmented-reality app.

    The Free the Love app enables users to release augmented-reality “love balloons” into the skies across the Bay Area, with personal messages of peace, love, and togetherness inside. Using the app, people can write messages and leave their own love balloons throughout San Francisco and beyond. Using their phones’ cameras, users can also search the skies for love balloons released by others.

    The app’s design was inspired by many of the pieces of art in the Hippie Modernism exhibit, several of which are featured in the app’s educational “Love Tour.” Developed in partnership with the California Historical Society, the Love Tour highlights historical hippie sites of the Bay Area. Locations on the Love Tour include Wurster Hall on the UC Berkeley campus, People’s Park in Berkeley, Haight-Ashbury, the site of the first Earth Day, the Matrix nightclub in San Francisco, and the site of the Human Be-In, among others.

    Released: February 2017

    Tags:
    San Francisco, BAMPFA
  • Free the Love

    4 of 4
    Prev Next

    To celebrate the 50th anniversary of the Summer of Love, the UC Berkeley Art Museum and Pacific Film Archive is bringing the spirit of the ’60s into the tech age. In conjunction with its new exhibition, Hippie Modernism: The Struggle for Utopia, GS&P joined forces with BAMPFA and Adobe to create Free the Love, an augmented-reality app.

    The Free the Love app enables users to release augmented-reality “love balloons” into the skies across the Bay Area, with personal messages of peace, love, and togetherness inside. Using the app, people can write messages and leave their own love balloons throughout San Francisco and beyond. Using their phones’ cameras, users can also search the skies for love balloons released by others.

    The app’s design was inspired by many of the pieces of art in the Hippie Modernism exhibit, several of which are featured in the app’s educational “Love Tour.” Developed in partnership with the California Historical Society, the Love Tour highlights historical hippie sites of the Bay Area. Locations on the Love Tour include Wurster Hall on the UC Berkeley campus, People’s Park in Berkeley, Haight-Ashbury, the site of the first Earth Day, the Matrix nightclub in San Francisco, and the site of the Human Be-In, among others.

    Released: February 2017

    Tags:
    San Francisco, BAMPFA

Future of Awesome

Client:
Comcast/XFINITY
  • The Joneses

    The Joneses

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    XFINITY continues its “future of awesome” brand story with two new spots for XFINITY xFi, both directed by O Positive’s Jim Jenkins, and lensed by Jeff Cronenweth.  

    “The Joneses” heralds the arrival of Gig speed Internet — with speeds so awesome every customer thinks they’ve finally got one up on their neighbors.

    And in “Dinnertime,” awesome is one of the newer xFi features that finally gives moms and dads what they've been wanting for years: the ability to pause WiFi and connect with their families at the dinner table. 

    Released: October 2017

    Tags:
    San Francisco, Comcast/XFINITY, Film
  • Dinnertime

    Dinnertime

    2 of 2
    Prev Next

    XFINITY continues its “future of awesome” brand story with two new spots for XFINITY xFi, both directed by O Positive’s Jim Jenkins, and lensed by Jeff Cronenweth.  

    “The Joneses” heralds the arrival of Gig speed Internet — with speeds so awesome every customer thinks they’ve finally got one up on their neighbors.

    And in “Dinnertime,” awesome is one of the newer xFi features that finally gives moms and dads what they've been wanting for years: the ability to pause WiFi and connect with their families at the dinner table. 

    Released: October 2017

    Tags:
    San Francisco, Comcast/XFINITY, Film

Interactive Multi-Screen Music Video #Overhere

Client:
Doritos
  • Doritos Interactive Music Video

    Introducing the world’s first music video based on the best ever party rule: the more the merrier.

    GS&P partnered with chart-topping American hip-hop duo Rae Sremmurd to release their new single “Over Here” with an interactive music video like no other.

    The more phones you link together, the more you see, and the bigger, cooler and bolder the music video becomes. All you have to do is visit overhere.tv and invite your friends to join you. Soon you’ll unlock secret videos unavailable anywhere else, from real-time commentaries to even an old school  8-bit representation.

    It’s a DIY music video that certainly doesn’t feel like work.

     

    Released: March 2016

    Tags:
    San Francisco, Doritos, Mobile, Social