Photoshop 25th Anniversary

Client:
Adobe
  • TV Spot: “Dream On”

    To celebrate Photoshop’s 25th anniversary, we created a film made entirely from Photoshop files.

    Utilizing existing art made by members of Behance (the Adobe-owned creative network) and images from famous movies, the film was animated layer by layer, showing off the software’s contribution to the creative world in powerful and unexpected ways.

    Built around Aerosmith’s iconic song “Dream On,” the film is living proof that Photoshop is for more than retouching celebrity photos or creating fun Internet memes; it’s an amazing tool that helps countless artists bring their imaginations to life.

    The spot premiered during the Oscars to great fanfare, and it celebrated and inspired a whole new generation of digital artists to “dream on.”

    Released: February 2015

    Tags:
    San Francisco, Adobe, Film

#SquareShakes

Client:
SONIC Drive-In
  • SONIC #SquareShakes

    People are obsessed with capturing the world on Instagram, so we thought, “What if we manipulated the real world to fit it on Instagram?”

    GS&P launched a partnership with SONIC and Instagram celebrity @ChefJacquesLaMerde to introduce the world’s first product designed especially for Instagram: SONIC #SquareShakes. The SONIC Square Shake was entirely square, perfect for photographing and sharing, complete with a square cup and a square straw. 

    The shakes were available exclusively through “Shop Now” sponsored ads on Instagram for 2016 Coachella festivalgoers at the Base Camp festival grounds. Through the geotargeted ads, attendees could order the shakes and sample them on the spot—a first-of-its-kind program for Instagram. Samplers were then encouraged to share their Square Shakes on Instagram with the hashtag #SquareShakes, thus completing the Insta-circle.

    Released: April 2016

    Tags:
    San Francisco, SONIC Drive-In, Mobile, Social

XFINITY TV Dinner

Client:
Comcast/XFINITY
  • XFINITY TV Dinner

    1 of 4
    Prev Next

    At Comic-Con 2017, XFINITY turned the hottest TV shows into TV dinners, so that fans could literally binge on them during the event.

    The TV dinners included food items directly related to a particular episode of a show, such as jerky of the beast, which kills King Robert Baratheon in Game of Thrones; a Jolly Rancher shiv, which Piper uses in Orange Is the New Black; and Ghengis Connie’s famous chow mein from Luke Cage.
     
    YouTube-famous chef Byron Talbott designed the menu and renowned food photographer Stephanie Gonot shot the delicious trays, which featured real props from each of the three shows.

    Released: July 2017

    Tags:
    San Francisco, Comcast/XFINITY
  • XFINITY TV Dinner

    2 of 4
    Prev Next

    At Comic-Con 2017, XFINITY turned the hottest TV shows into TV dinners, so that fans could literally binge on them during the event.

    The TV dinners included food items directly related to a particular episode of a show, such as jerky of the beast, which kills King Robert Baratheon in Game of Thrones; a Jolly Rancher shiv, which Piper uses in Orange Is the New Black; and Ghengis Connie’s famous chow mein from Luke Cage.
     
    YouTube-famous chef Byron Talbott designed the menu and renowned food photographer Stephanie Gonot shot the delicious trays, which featured real props from each of the three shows.

     

    Released: July 2017

    Tags:
    San Francisco, Comcast/XFINITY
  • XFINITY TV Dinner

    3 of 4
    Prev Next

    At Comic-Con 2017, XFINITY turned the hottest TV shows into TV dinners, so that fans could literally binge on them during the event.

    The TV dinners included food items directly related to a particular episode of a show, such as jerky of the beast, which kills King Robert Baratheon in Game of Thrones; a Jolly Rancher shiv, which Piper uses in Orange Is the New Black; and Ghengis Connie’s famous chow mein from Luke Cage.
     
    YouTube-famous chef Byron Talbott designed the menu and renowned food photographer Stephanie Gonot shot the delicious trays, which featured real props from each of the three shows.

    Released: July 2017

    Tags:
    San Francisco, Comcast/XFINITY
  • XFINITY TV Dinner

    4 of 4
    Prev Next

    At Comic-Con 2017, XFINITY turned the hottest TV shows into TV dinners, so that fans could literally binge on them during the event.

    The TV dinners included food items directly related to a particular episode of a show, such as jerky of the beast, which kills King Robert Baratheon in Game of Thrones; a Jolly Rancher shiv, which Piper uses in Orange Is the New Black; and Ghengis Connie’s famous chow mein from Luke Cage.
     
    YouTube-famous chef Byron Talbott designed the menu and renowned food photographer Stephanie Gonot shot the delicious trays, which featured real props from each of the three shows.

    Released: July 2017

    Tags:
    San Francisco, Comcast/XFINITY

NFL Media

Client:
NFL Network
  • NFL Media

    NFL Media

    1 of 4
    Prev Next

    To help NFL Media kick off the upcoming football season, we created campaigns for three distinct NFL properties: Thursday Night Football, NFL GameDay Morning, and NFL.com Fantasy Football.

    “Waladoo” follows a conservationist, Elliott, who is incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo (a bird species we just made up). While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.

    NFL GameDay Morning has become a staple of Sunday morning tradition to wake up early and start the day of football ahead. “Sunrise” focuses on a dad waking his young son up in the morning to share with him a beautiful sight and moment in what’s surely to become a Sunday ritual for both of them.

    We know playing in the NFL is hard, but playing fantasy football should not be. With the help of NFL superstars Todd Gurley and Derek Carr, “Tackle” and “White Board” show us just how difficult the NFL is, especially when compared to the ease of fantasy football.

     

    Released: August 2018

    Tags:
    San Francisco, NFL Network , Film
  • NFL Media

    NFL Media

    2 of 4
    Prev Next

    To help NFL Media kick off the upcoming football season, we created campaigns for three distinct NFL properties: Thursday Night Football, NFL GameDay Morning, and NFL.com Fantasy Football.

    “Waladoo” follows a conservationist, Elliott, who is incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo (a bird species we just made up). While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.

    NFL GameDay Morning has become a staple of Sunday morning tradition to wake up early and start the day of football ahead. “Sunrise” focuses on a dad waking his young son up in the morning to share with him a beautiful sight and moment in what’s surely to become a Sunday ritual for both of them.

    We know playing in the NFL is hard, but playing fantasy football should not be. With the help of NFL superstars Todd Gurley and Derek Carr, “Tackle” and “White Board” show us just how difficult the NFL is, especially when compared to the ease of fantasy football.

    Released: August 2018

    Tags:
    San Francisco, NFL Network , Film
  • NFL Media

    NFL Media

    3 of 4
    Prev Next

    To help NFL Media kick off the upcoming football season, we created campaigns for three distinct NFL properties: Thursday Night Football, NFL GameDay Morning, and NFL.com Fantasy Football.

    “Waladoo” follows a conservationist, Elliott, who is incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo (a bird species we just made up). While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.

    NFL GameDay Morning has become a staple of Sunday morning tradition to wake up early and start the day of football ahead. “Sunrise” focuses on a dad waking his young son up in the morning to share with him a beautiful sight and moment in what’s surely to become a Sunday ritual for both of them.

    We know playing in the NFL is hard, but playing fantasy football should not be. With the help of NFL superstars Todd Gurley and Derek Carr, “Tackle” and “White Board” show us just how difficult the NFL is, especially when compared to the ease of fantasy football.

    Released: August 2018

    Tags:
    San Francisco, NFL Network , Film
  • NFL Media

    NFL Media

    4 of 4
    Prev Next

    To help NFL Media kick off the upcoming football season, we created campaigns for three distinct NFL properties: Thursday Night Football, NFL GameDay Morning, and NFL.com Fantasy Football.

    “Waladoo” follows a conservationist, Elliott, who is incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo (a bird species we just made up). While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.

    NFL GameDay Morning has become a staple of Sunday morning tradition to wake up early and start the day of football ahead. “Sunrise” focuses on a dad waking his young son up in the morning to share with him a beautiful sight and moment in what’s surely to become a Sunday ritual for both of them.

    We know playing in the NFL is hard, but playing fantasy football should not be. With the help of NFL superstars Todd Gurley and Derek Carr, “Tackle” and “White Board” show us just how difficult the NFL is, especially when compared to the ease of fantasy football.

    Released: August 2018

    Tags:
    San Francisco, NFL Network , Film