To demonstrate the power of the third generation of its Turbo electric bike, Specialized announced on the Tour de France an epic face-off on the hills of San Francisco between the world’s fastest cyclist, three-time world champion Peter Sagan, and Grandma Joan, an 81-year-old on a Turbo. The campaign also appears on social media in which Grandma Joan challenges Peter to a race. A 60-second TV spot revealed the outcome on day 7 of the Tour. 

Released: July 2018

Tags:

San Francisco, Specialized

People are obsessed with capturing the world on Instagram, so we thought, “What if we manipulated the real world to fit it on Instagram?”

GS&P launched a partnership with SONIC and Instagram celebrity @ChefJacquesLaMerde to introduce the world’s first product designed especially for Instagram: SONIC #SquareShakes. The SONIC Square Shake was entirely square, perfect for photographing and sharing, complete with a square cup and a square straw. 

The shakes were available exclusively through “Shop Now” sponsored ads on Instagram for 2016 Coachella festivalgoers at the Base Camp festival grounds. Through the geotargeted ads, attendees could order the shakes and sample them on the spot—a first-of-its-kind program for Instagram. Samplers were then encouraged to share their Square Shakes on Instagram with the hashtag #SquareShakes, thus completing the Insta-circle.

Released: April 2016

Tags:

San Francisco, SONIC Drive-In, Mobile, Social

At Comic-Con 2017, XFINITY turned the hottest TV shows into TV dinners, so that fans could literally binge on them during the event.

The TV dinners included food items directly related to a particular episode of a show, such as jerky of the beast, which kills King Robert Baratheon in Game of Thrones; a Jolly Rancher shiv, which Piper uses in Orange Is the New Black; and Ghengis Connie’s famous chow mein from Luke Cage.
 
YouTube-famous chef Byron Talbott designed the menu and renowned food photographer Stephanie Gonot shot the delicious trays, which featured real props from each of the three shows.

Released: July 2017

Tags:

San Francisco, Comcast/XFINITY

At Comic-Con 2017, XFINITY turned the hottest TV shows into TV dinners, so that fans could literally binge on them during the event.

The TV dinners included food items directly related to a particular episode of a show, such as jerky of the beast, which kills King Robert Baratheon in Game of Thrones; a Jolly Rancher shiv, which Piper uses in Orange Is the New Black; and Ghengis Connie’s famous chow mein from Luke Cage.
 
YouTube-famous chef Byron Talbott designed the menu and renowned food photographer Stephanie Gonot shot the delicious trays, which featured real props from each of the three shows.

Released: July 2017

Tags:

San Francisco, Comcast/XFINITY

At Comic-Con 2017, XFINITY turned the hottest TV shows into TV dinners, so that fans could literally binge on them during the event.

The TV dinners included food items directly related to a particular episode of a show, such as jerky of the beast, which kills King Robert Baratheon in Game of Thrones; a Jolly Rancher shiv, which Piper uses in Orange Is the New Black; and Ghengis Connie’s famous chow mein from Luke Cage.
 
YouTube-famous chef Byron Talbott designed the menu and renowned food photographer Stephanie Gonot shot the delicious trays, which featured real props from each of the three shows.

Released: July 2017

Tags:

San Francisco, Comcast/XFINITY

At Comic-Con 2017, XFINITY turned the hottest TV shows into TV dinners, so that fans could literally binge on them during the event.

The TV dinners included food items directly related to a particular episode of a show, such as jerky of the beast, which kills King Robert Baratheon in Game of Thrones; a Jolly Rancher shiv, which Piper uses in Orange Is the New Black; and Ghengis Connie’s famous chow mein from Luke Cage.
 
YouTube-famous chef Byron Talbott designed the menu and renowned food photographer Stephanie Gonot shot the delicious trays, which featured real props from each of the three shows.

Released: July 2017

Tags:

San Francisco, Comcast/XFINITY

To help NFL Media kick off the upcoming football season, we created campaigns for three distinct NFL properties: Thursday Night Football, NFL GameDay Morning, and NFL.com Fantasy Football.

“Waladoo” follows a conservationist, Elliott, who is incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo (a bird species we just made up). While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.

NFL GameDay Morning has become a staple of Sunday morning tradition to wake up early and start the day of football ahead. “Sunrise” focuses on a dad waking his young son up in the morning to share with him a beautiful sight and moment in what’s surely to become a Sunday ritual for both of them.

We know playing in the NFL is hard, but playing fantasy football should not be. With the help of NFL superstars Todd Gurley and Derek Carr, “Tackle” and “White Board” show us just how difficult the NFL is, especially when compared to the ease of fantasy football.

Released: August 2018

Tags:

San Francisco, NFL Network , Film

To help NFL Media kick off the upcoming football season, we created campaigns for three distinct NFL properties: Thursday Night Football, NFL GameDay Morning, and NFL.com Fantasy Football.

“Waladoo” follows a conservationist, Elliott, who is incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo (a bird species we just made up). While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.

NFL GameDay Morning has become a staple of Sunday morning tradition to wake up early and start the day of football ahead. “Sunrise” focuses on a dad waking his young son up in the morning to share with him a beautiful sight and moment in what’s surely to become a Sunday ritual for both of them.

We know playing in the NFL is hard, but playing fantasy football should not be. With the help of NFL superstars Todd Gurley and Derek Carr, “Tackle” and “White Board” show us just how difficult the NFL is, especially when compared to the ease of fantasy football.

Released: August 2018

Tags:

San Francisco, NFL Network , Film

To help NFL Media kick off the upcoming football season, we created campaigns for three distinct NFL properties: Thursday Night Football, NFL GameDay Morning, and NFL.com Fantasy Football.

“Waladoo” follows a conservationist, Elliott, who is incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo (a bird species we just made up). While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.

NFL GameDay Morning has become a staple of Sunday morning tradition to wake up early and start the day of football ahead. “Sunrise” focuses on a dad waking his young son up in the morning to share with him a beautiful sight and moment in what’s surely to become a Sunday ritual for both of them.

We know playing in the NFL is hard, but playing fantasy football should not be. With the help of NFL superstars Todd Gurley and Derek Carr, “Tackle” and “White Board” show us just how difficult the NFL is, especially when compared to the ease of fantasy football.

Released: August 2018

Tags:

San Francisco, NFL Network , Film

To help NFL Media kick off the upcoming football season, we created campaigns for three distinct NFL properties: Thursday Night Football, NFL GameDay Morning, and NFL.com Fantasy Football.

“Waladoo” follows a conservationist, Elliott, who is incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo (a bird species we just made up). While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.

NFL GameDay Morning has become a staple of Sunday morning tradition to wake up early and start the day of football ahead. “Sunrise” focuses on a dad waking his young son up in the morning to share with him a beautiful sight and moment in what’s surely to become a Sunday ritual for both of them.

We know playing in the NFL is hard, but playing fantasy football should not be. With the help of NFL superstars Todd Gurley and Derek Carr, “Tackle” and “White Board” show us just how difficult the NFL is, especially when compared to the ease of fantasy football.

Released: August 2018

Tags:

San Francisco, NFL Network , Film