Lucky Bags

Client:
Tostitos
  • Lucky Bags

    Lucky Bags

    1 of 4
    Prev Next

    From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favorite team win.

    As the Official Chip and Dip of the NFL, Tostitos wants to help fans help their teams win. So, we turned their chip bags into a lucky charm by having them participate in superstitions and traditions of NFL teams while they were being made. NFL stars Dak Prescott, Joe Flacco, Aaron Donald and Jadeveon Clowney all lent a hand in the lucky festivities. Each of the 19 Lucky Bags has a Snapchat snap code that shows video proof of how the individual bag became a Lucky Bag in the Tostitos factory.

    Additionally, we invited fans to share how they get ready for game day with their own unique rituals using hashtag #LuckyBags for a chance to be featured on Tostitos Twitter, Instagram or Facebook channels.

     

    Released: August 2017

    Tags:
    San Francisco, Tostitos
  • Lucky Bags: Ravens

    Lucky Bags: Ravens

    2 of 4
    Prev Next

    From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favorite team win.

    As the Official Chip and Dip of the NFL, Tostitos wants to help fans help their teams win. So, we turned their chip bags into a lucky charm by having them participate in superstitions and traditions of NFL teams while they were being made. NFL stars Dak Prescott, Joe Flacco, Aaron Donald and Jadeveon Clowney all lent a hand in the lucky festivities. Each of the 19 Lucky Bags has a Snapchat snap code that shows video proof of how the individual bag became a Lucky Bag in the Tostitos factory.

    Additionally, we invited fans to share how they get ready for game day with their own unique rituals using hashtag #LuckyBags for a chance to be featured on Tostitos Twitter, Instagram or Facebook channels.

     

    Released: August 2017

    Tags:
    San Francisco, Tostitos
  • Lucky Bags: Steelers

    Lucky Bags: Steelers

    3 of 4
    Prev Next

    From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favorite team win.

    As the Official Chip and Dip of the NFL, Tostitos wants to help fans help their teams win. So, we turned their chip bags into a lucky charm by having them participate in superstitions and traditions of NFL teams while they were being made. NFL stars Dak Prescott, Joe Flacco, Aaron Donald and Jadeveon Clowney all lent a hand in the lucky festivities. Each of the 19 Lucky Bags has a Snapchat snap code that shows video proof of how the individual bag became a Lucky Bag in the Tostitos factory.

    Additionally, we invited fans to share how they get ready for game day with their own unique rituals using hashtag #LuckyBags for a chance to be featured on Tostitos Twitter, Instagram or Facebook channels.

     

    Released: August 2017

    Tags:
    San Francisco, Tostitos
  • Lucky Bags: Texans

    Lucky Bags: Texans

    4 of 4
    Prev Next

    From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favorite team win.

    As the Official Chip and Dip of the NFL, Tostitos wants to help fans help their teams win. So, we turned their chip bags into a lucky charm by having them participate in superstitions and traditions of NFL teams while they were being made. NFL stars Dak Prescott, Joe Flacco, Aaron Donald and Jadeveon Clowney all lent a hand in the lucky festivities. Each of the 19 Lucky Bags has a Snapchat snap code that shows video proof of how the individual bag became a Lucky Bag in the Tostitos factory.

    Additionally, we invited fans to share how they get ready for game day with their own unique rituals using hashtag #LuckyBags for a chance to be featured on Tostitos Twitter, Instagram or Facebook channels.

     

    Released: August 2017

    Tags:
    San Francisco, Tostitos

Cannes: Daughters of the Evolution

Client:
Cannes: Daughters of the Evolution
  • Cannes: Daughters of the Evolution

    The panel included the daughters of Leo Burnett chief creative officer North America and CEO Canada Judy John, Design Army co-founder and chief creative officer Pum Lefebure, R/GA US chief creative officer Chloe Gottlieb and Goodby Silverstein & Partners chief creative officer Margaret Johnson. The session, moderated by Director/Photographer/Author Lauren Greenfield, uncovered these girls’ ideas about the best and worst parts of their mothers’ jobs; their definitions of leadership, success and fearlessness; and their own aspirations and predictions of what the future holds.

    Released: June 2017

    Tags:
    San Francisco

Your Ticket Out

Client:
StubHub
  • "Machines"

    "Machines"

    1 of 3
    Prev Next

    Every night people have to decide whether to go out to an amazing live event or stay home and be lame. StubHub would like people to decide to go out and not be lame more often. So we made two films following the lives of people who found themselves on opposite sides of that decision.

    Released: May 2017

    Tags:
    San Francisco, StubHub, Film
  • "Festival"

    "Festival"

    2 of 3
    Prev Next

    Every night people have to decide whether to go out to an amazing live event or stay home and be lame. StubHub would like people to decide to go out and not be lame more often. So we made two films following the lives of people who found themselves on opposite sides of that decision.

    Released: May 2017

    Tags:
    San Francisco, StubHub, Film
  • Your Ticket Out

    Your Ticket Out

    3 of 3
    Prev Next

    With TVs getting bigger, food delivery apps getting faster, and memory foam getting squishier, it’s never been harder to get out of the house. For StubHub, we quickly realized that StubHub isn’t competing with other ticket providers, they’re competing with people’s couches. This insight drove the campaign, “Your Ticket Out," which inspires people to get out and experience the world by showcasing the visceral excitement of a live event. 

    Released: June 2016

    Tags:
    San Francisco, StubHub, Film

"Heist"

Client:
Adobe
  • "Heist"

    In the past, Adobe showed what happened when cross-channel marketing experiences went bad. In our latest spot a new situation emerges—what happens when a bad scenario is met with a great customer experience?

    “Heist” is a 60-second bank-robbery spot with all the details of a summer blockbuster. It has the big shots and familiar chaos of Dog Day Afternoon. Nervous robbers, stammering bank tellers and the ever-present threat of the law. And most importantly, there's a twist: Adobe’s Experience Cloud software saves the day.

     

    Released: March 2017

    Tags:
    San Francisco, Adobe, Film