Device Free Dinner

Client:
Common Sense Media
  • Device Free Dinner

    Device Free Dinner

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    For a second year in a row we released a series of spots for Common Sense’s “Device Free Dinner” campaign, continuing our quest to highlight how pervasive mobile devices have become during our face-to-face time with families and friends. Timed with football season and the holidays, the first series of ads enlists the help of NFL superstar, Marshawn Lynch. The ads feature Beast Mode trolling a variety of fast-texting customers at a restaurant. Not only is Marshawn the central figure in the spots, but they were also produced with his production company, shot on location at his restaurant, and all performed without a script.

    Released: December 2018

    Tags:
    San Francisco, Common Sense Media
  • Device Free Dinner

    Device Free Dinner

    2 of 2
    Prev Next

    For a second year in a row we released a series of spots for Common Sense’s “Device Free Dinner” campaign, continuing our quest to highlight how pervasive mobile devices have become during our face-to-face time with families and friends. Timed with football season and the holidays, the first series of ads enlists the help of NFL superstar, Marshawn Lynch. The ads feature Beast Mode trolling a variety of fast-texting customers at a restaurant. Not only is Marshawn the central figure in the spots, but they were also produced with his production company, shot on location at his restaurant, and all performed without a script.

    Released: December 2018

    Tags:
    San Francisco, Common Sense Media

Legend

Client:
BMW
  • Legend

     

    The X7, BMW’s first standard seven-seater, is the German automaker’s biggest model ever. It’s only fitting that it launches alongside an ambitious epic poem.

    Behold the Legend of Ol’ McLanden. A fictitious folktale read by Chris Pine that takes us through the heroics of an unknown hero who conquers everyday obstacles, although these hurdles are blown up to mythical proportions. 

    And as McLanden’s ordinary day becomes legendary at every turn, it becomes clear that not every hero has what it takes to battle the bulls of the bank, beat Roy the Destoyer, and outrace the Rogues of Razorback Ridge. 

    Then again, not every hero is sitting behind the wheel of the largest BMW ever created. Journey with McLanden and the epic X7, as they make everyday legendary.

    Released: February 2019

    Tags:
    San Francisco, BMW

More Than Ok

Client:
Pepsi
  • More Than Ok

    Super Bowl LIII isn’t the only thing invading Atlanta this February. That’s because Pepsi has pulled up in Coca-Cola’s hometown ready to confront one of life’s most pressing questions—Is Pepsi OK?

    With a Super Bowl spot starring Steve Carell, Cardi B, and Atlanta icon Lil Jon, Pepsi will take the question head on to prove it’s more than okay. It’s OKAAAY! Or Okurrr! Or... well, Steve Carell is still working his own catchphrase out.

    Released: February 2019

    Tags:
    San Francisco, Pepsi, Film

Heaping Cup

Client:
NFL Network
  • Heaping Cup

    Every NFL Sunday, NFL GameDay Morning is the first and only place to get authentic, up-to-the-minute NFL news coverage, starting at 9:00 a.m. (ET) on NFL Network. Its team of personalities – Rich Eisen, Steve Mariucci, Kurt Warner and Michael Irvin – have become a part of the Sunday morning tradition for millions of viewers to wake up early and start the day of football ahead. For the 2018 campaign, we put a new twist on the old classic coffee commercials, positioning NFL GameDay Morning as an exciting reason to get out of bed and an incredible way to start your day with this spot, “Heaping Cup.”

    Released: October 2018

    Tags:
    San Francisco, NFL Network , Film