Device Free Dinner

Client:
Common Sense Media
  • Device Free Dinner

    Device Free Dinner

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    For a second year in a row we released a series of spots for Common Sense’s “Device Free Dinner” campaign, continuing our quest to highlight how pervasive mobile devices have become during our face-to-face time with families and friends. Timed with football season and the holidays, the first series of ads enlists the help of NFL superstar, Marshawn Lynch. The ads feature Beast Mode trolling a variety of fast-texting customers at a restaurant. Not only is Marshawn the central figure in the spots, but they were also produced with his production company, shot on location at his restaurant, and all performed without a script.

    Released: December 2018

    Tags:
    San Francisco, Common Sense Media
  • Device Free Dinner

    Device Free Dinner

    2 of 2
    Prev Next

    For a second year in a row we released a series of spots for Common Sense’s “Device Free Dinner” campaign, continuing our quest to highlight how pervasive mobile devices have become during our face-to-face time with families and friends. Timed with football season and the holidays, the first series of ads enlists the help of NFL superstar, Marshawn Lynch. The ads feature Beast Mode trolling a variety of fast-texting customers at a restaurant. Not only is Marshawn the central figure in the spots, but they were also produced with his production company, shot on location at his restaurant, and all performed without a script.

    Released: December 2018

    Tags:
    San Francisco, Common Sense Media

Legend

Client:
BMW
  • Legend

     

    The X7, BMW’s first standard seven-seater, is the German automaker’s biggest model ever. It’s only fitting that it launches alongside an ambitious epic poem.

    Behold the Legend of Ol’ McLanden. A fictitious folktale read by Chris Pine that takes us through the heroics of an unknown hero who conquers everyday obstacles, although these hurdles are blown up to mythical proportions. 

    And as McLanden’s ordinary day becomes legendary at every turn, it becomes clear that not every hero has what it takes to battle the bulls of the bank, beat Roy the Destoyer, and outrace the Rogues of Razorback Ridge. 

    Then again, not every hero is sitting behind the wheel of the largest BMW ever created. Journey with McLanden and the epic X7, as they make everyday legendary.

    Released: February 2019

    Tags:
    San Francisco, BMW

Chance the Rapper x Lionel Richie

Client:
Doritos
  • Chance the Rapper x Lionel Richie

    Hello? Is it heat you’re looking for? Chance the Rapper’s latest installment in our Doritos #NowItsHot campaign features the first ever licensed hip hop remix of Lionel Richie’s “Hello” paired with a surreal reimagination of the original video—not to mention choreography by Ryan Heffington, a cameo by Lionel Richie himself, and a singing clay bust. Now we’re playing with fire.

    Released: March 2019

    Tags:
    San Francisco, Doritos

The World’s Most Cost-Efficient Direct Mail

Client:
Liberty Mutual
  • The World’s Most Cost-Efficient Direct Mail

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    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    2 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    3 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    4 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print