Not That Bad

Client:
Comcast/XFINITY
  • Not That Bad

    Not That Bad

    1 of 2
    Prev Next

    “It’s not that bad.” We’ve all said it before. About some unfortunate situation it was too late to extract ourselves from. But we grin and bear it. That insight drives the latest campaign for Xfinity. “Not that bad” shows consumers who’ve chosen to live without home internet—and how they suffer for it. Not just technologically. But metaphorically, and to humorous effects. Directed by Spencer Riviera of O-Positive, “Bear Trap” and “Hornets Nest” show the literal pain points of making do in less than ideal circumstances, when a simple change could make everything all the better. Because living without home internet? It really IS that bad. Additionally, in time for the campaign’s Halloween launch, we created a playlist of the frustrated screams of some people who’ve chosen to live without home internet. Titled Xfinity Halloween Screams, the YouTube and Spotify playlists are available to stream for any Halloween party or trick or treat parade… if you dare.

    Released: October 2022

    Tags:
    San Francisco, Comcast/XFINITY
  • Not That Bad

    Not That Bad

    2 of 2
    Prev Next

    “It’s not that bad.” We’ve all said it before. About some unfortunate situation it was too late to extract ourselves from. But we grin and bear it. That insight drives the latest campaign for Xfinity. “Not that bad” shows consumers who’ve chosen to live without home internet—and how they suffer for it. Not just technologically. But metaphorically, and to humorous effects. Directed by Spencer Riviera of O-Positive, “Bear Trap” and “Hornets Nest” show the literal pain points of making do in less than ideal circumstances, when a simple change could make everything all the better. Because living without home internet? It really IS that bad. Additionally, in time for the campaign’s Halloween launch, we created a playlist of the frustrated screams of some people who’ve chosen to live without home internet. Titled Xfinity Halloween Screams, the YouTube and Spotify playlists are available to stream for any Halloween party or trick or treat parade… if you dare.

    Released: October 2022

    Tags:
    San Francisco, Comcast/XFINITY

BMW XM Billboard

Client:
BMW
  • BMW XM Billboard

    BMW's most powerful vehicle ever just went from "top secret" to "impossible to miss". Check out the BMW XM's global debut on a 14,000 sq. ft. 3D billboard in Times Square.

    Released: September 2022

    Tags:
    San Francisco, BMW

Your Kids Will Never Know

Client:
Capri Sun
  • Your Kids Will Never Know

    Kids don’t want to hear about less sugar. So when Capri Sun wanted to launch their new formula with 40% less sugar (on average), but still the great taste kids love, we asked: do they even have to know? This campaign brings that question to life with a steamy, juicy, and totally fake romance novel. With tight pants, glistening muscles, and just enough cringe to ward off the kids, we’re able to hide the less sugar message from them and give it directly to the parents. Accompanied by a saxophone serenade, naturally. Directed by The Giraffe Sisters, this is the inaugural project from GS&P’s own RESIDENCE, a director-in-residence program giving opportunities to underrepresented voices.

    Released: September 2022

    Tags:
    Capri Sun

Smithsonian FUTURES: Your Future Guide

Client:
Smithsonian
  • Smithsonian FUTURES: Your Future Guide

    To care for a future, one must first see themselves in it. But between dystopian fictions, 24hr news cycles and environmental crises, that future has become a darker topic now than any other time in living memory.

    Enter, Your Future Guide—the only person who can help you imagine that future, by putting you in it. Explore the FUTURES exhibition with the Smithsonian's official guide from the year 2050.

    Released: July 2022

    Tags:
    San Francisco, Smithsonian