Not a Crime

Client:
Courageous Conversation Global Foundation
  • Not a Crime

    In the wake of the news of the murder of Ahmaud Arbery—a 25-year-old black man who was killed in Georgia on February 23 by two white men while jogging— we partnered with Courageous Conversation Global Foundation (CCGF) to create a film addressing the unresolved issue of systemic racism. It’s made to honor the memories of Ahmaud, Breonna, Trayvon, Philando, Sandra, Eric, and too many others that brutally lost their lives for no reason at all. Rest in peace to all of them. #JusticeForAhmaudArbery #RunWithAhmaud #BlackLivesMatter #NotAGun

    Visit notagun.org to help end these racist killings.

    Released: May 2020

    Tags:
    San Francisco, Courageous Conversation Global Foundation

Your Cousin From Boston

Client:
Samuel Adams
  • Your Cousin From Boston

    Your Cousin From Boston

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    You’ve got a cousin from Boston. You know the guy: he wore a Celtics jersey to Thanksgiving dinner. He drives his ‘98 sedan like he stole it. And he speaks his mind...loudly. But he always brings Sam Adams. And you’ll drink to that. 

    This year, GS&P took Sam Adams back to its roots with “Your Cousin From Boston,” a character comedy campaign centered around a lovable, rough-and-tumble New Englander in all his trials, tribulations, and toasts no one asked for. 

    Whether he’s shooting hoops with his extended family or “working” at the hometown package store, he’s exactly the kind of guy you’d wanna have beer with...just make sure it’s a Sam. 

    Released: May 2020

    Tags:
    San Francisco, Samuel Adams
  • Your Cousin From Boston

    Your Cousin From Boston

    2 of 3
    Prev Next

    You’ve got a cousin from Boston. You know the guy: he wore a Celtics jersey to Thanksgiving dinner. He drives his ‘98 sedan like he stole it. And he speaks his mind...loudly. But he always brings Sam Adams. And you’ll drink to that. 

    This year, GS&P took Sam Adams back to its roots with “Your Cousin From Boston,” a character comedy campaign centered around a lovable, rough-and-tumble New Englander in all his trials, tribulations, and toasts no one asked for. 

    Whether he’s shooting hoops with his extended family or “working” at the hometown package store, he’s exactly the kind of guy you’d wanna have beer with...just make sure it’s a Sam. 

    Released: May 2020

    Tags:
    San Francisco, Samuel Adams
  • Your Cousin From Boston

    Your Cousin From Boston

    3 of 3
    Prev Next

    You’ve got a cousin from Boston. You know the guy: he wore a Celtics jersey to Thanksgiving dinner. He drives his ‘98 sedan like he stole it. And he speaks his mind...loudly. But he always brings Sam Adams. And you’ll drink to that.

    This year, GS&P took Sam Adams back to its roots with “Your Cousin From Boston,” a character comedy campaign centered around a lovable, rough-and-tumble New Englander in all his trials, tribulations, and toasts no one asked for.

    Whether he’s shooting hoops with his extended family or “working” at the hometown package store, he’s exactly the kind of guy you’d wanna have beer with...just make sure it’s a Sam.

    Released: May 2020

    Tags:
    San Francisco, Samuel Adams

SF Shields

Client:
SF Shields
  • SF Shields

    Developed by GS&P Labs, SF Shields aims to show appreciation for San Francisco healthcare workers using the one thing they see every day: PPE face shields. Hopeful and inspirational chalk drawings were sourced from sidewalks across SF, which were then photographed, vectorized and 3D-printed onto personal protective equipment. An initial batch of SF Shields has been donated to hospitals across the city, but schematic files and instructions are available on SFShields.com for those able to 3D print more. The site also allows visitors to submit a photo of their own chalk art, which will then be turned into a file for future 3D printing.

    Released: May 2020

    Tags:
    San Francisco

We Can All #Respond2Racism

Client:
We Can All #Respond2Racism
  • We Can All #Respond2Racism

    We Can All #Respond2Racism

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    Hate against Asians and Asian Americans is spreading like wildfire. Instances of racist speech surged by 900% on Twitter since the beginning of the COVID-19 pandemic. This online hatred is also contributing to an increasing number of real-world incidents, including verbal attacks, racist messages, physical violence, and boycotts of Asian-owned businesses.

    But hate is a virus we can fight.

    We launched the “Respond2Racism” movement, to directly combat racism online and empower people by providing them with tools to address harassment in real life.

    Our first project is the First Responder Twitter Bot, which automatically responds to COVID-19-incited racist tweets with videos that both educate the perpetrators and uplift Asian frontline workers. The bot also replies to those tweeting in support of Asians with tips on how to confront racism when they witness it in person.

    Join us in becoming first responders to racism—together: Respond2Racism.com

    Released: May 2020

    Tags:
    San Francisco
  • We Can All #Respond2Racism

    2 of 4
    Prev Next

    Hate against Asians and Asian Americans is spreading like wildfire. Instances of racist speech surged by 900% on Twitter since the beginning of the COVID-19 pandemic. This online hatred is also contributing to an increasing number of real-world incidents, including verbal attacks, racist messages, physical violence, and boycotts of Asian-owned businesses.

    But hate is a virus we can fight.

    We launched the “Respond2Racism” movement, to directly combat racism online and empower people by providing them with tools to address harassment in real life.

    Our first project is the First Responder Twitter Bot, which automatically responds to COVID-19-incited racist tweets with videos that both educate the perpetrators and uplift Asian frontline workers. The bot also replies to those tweeting in support of Asians with tips on how to confront racism when they witness it in person.

    Join us in becoming first responders to racism—together: Respond2Racism.com

    Released: June 2020

    Tags:
    San Francisco
  • We Can All #Respond2Racism

    3 of 4
    Prev Next

    Hate against Asians and Asian Americans is spreading like wildfire. Instances of racist speech surged by 900% on Twitter since the beginning of the COVID-19 pandemic. This online hatred is also contributing to an increasing number of real-world incidents, including verbal attacks, racist messages, physical violence, and boycotts of Asian-owned businesses.

    But hate is a virus we can fight.

    We launched the “Respond2Racism” movement, to directly combat racism online and empower people by providing them with tools to address harassment in real life.

    Our first project is the First Responder Twitter Bot, which automatically responds to COVID-19-incited racist tweets with videos that both educate the perpetrators and uplift Asian frontline workers. The bot also replies to those tweeting in support of Asians with tips on how to confront racism when they witness it in person.

    Join us in becoming first responders to racism—together: Respond2Racism.com

    Released: June 2020

    Tags:
    San Francisco
  • We Can All #Respond2Racsim

    We Can All #Respond2Racsim

    4 of 4
    Prev Next

    Hate against Asians and Asian Americans is spreading like wildfire. Instances of racist speech surged by 900% on Twitter since the beginning of the COVID-19 pandemic. This online hatred is also contributing to an increasing number of real-world incidents, including verbal attacks, racist messages, physical violence, and boycotts of Asian-owned businesses.

    But hate is a virus we can fight.

    We launched the “Respond2Racism” movement, to directly combat racism online and empower people by providing them with tools to address harassment in real life.

    Our first project is the First Responder Twitter Bot, which automatically responds to COVID-19-incited racist tweets with videos that both educate the perpetrators and uplift Asian frontline workers. The bot also replies to those tweeting in support of Asians with tips on how to confront racism when they witness it in person.

    Join us in becoming first responders to racism—together: Respond2Racism.com

    Released: June 2020

    Tags:
    San Francisco