Never Missing Out
The FOMO is real, and when your friends have gathered around some snacks like Tostitos and you step away, it’s inevitable you’re going to miss out. Unfortunately for him, comedian and Emmy Award winner Dan Levy takes a little while to work this out and misses a whole sequence of events: baby’s first steps, his friend’s surprise proposal and that inevitable once-in-a-lifetime kind of cosmic event that happens when you’re off finding the bug spray. Moral of the story. Never move away from the social campfire that is the Tostitos bowl.
Released: June 2022
Truly’s new campaign starts with a simple question: Why do we go out? After two years of Zoom, Netflix and food delivery, it’s a little too easy to stay home, so we set out to remind people what socializing is all about. Making new stories, meeting new people—it’s messy, but that’s the flavor of life. Our new spot, directed by Dave Meyers, celebrates all the ups and downs of going out.
Released: March 2022
Have you ever wondered what inspired hands-free technology? #HandsFree #ItsACheetosThing
Released: March 2022
Destruction comes to town in the hotly anticipated movie, Spider-Man: No Way Home. Fans got to read all about it in a real-life Daily Bugle, created by Liberty Mutual – the insurance company that protects what villains destroy. The limited edition newspaper, part of a larger brand partnership between Liberty Mutual and Sony Pictures, was filled with salacious Peter Parker articles, stories about villain-related property damage, and contextual Liberty Mutual ads offering car & home insurance for when villains strike. It also included a tip line for Spider-Man sightings and any destruction people had witnessed him cause. Spidey fans lined up for hours to get their hands on one of just 5,000 copies from a pop-up newsstand in the Upper East Side. In only 48 hours, we received over 14,000 tips. Even more impressively, endless listings started to appear on eBay, with our papers fetching over $200 a pop.
Released: December 2021