This year, the biggest battle of the Super Bowl won’t be on the field. For the first time ever, two brands are going head-to-head during the commercial break to launch two new products: Doritos Blaze and Mountain Dew Ice.

The two brands will face off in an epic rap battle starring Peter Dinklage and Morgan Freeman, who will perform iconic rap verses from Busta Rhymes and Missy Elliott. Dinklage will #SPITFIRE for Doritos; Freeman will go #ICECOLD for Dew. 

After the spot airs on Super Bowl Sunday, a Snapchat lens will go live that lets users pick a side and rap the same lyrics as Dinklage and Freeman. Through Snapchat, Busta and Missy will continue to ask the nation to pick a side using the hashtags #SPITFIRE and #ICECOLD.

Released: January 2018

Tags:

San Francisco, Doritos/Mountain Dew, Interactive, Film, Social

This year, the biggest battle of the Super Bowl won’t be on the field. For the first time ever, two brands are going head-to-head during the commercial break to launch two new products: Doritos Blaze and Mountain Dew Ice.

The two brands will face off in an epic rap battle starring Peter Dinklage and Morgan Freeman, who will perform iconic rap verses from Busta Rhymes and Missy Elliott. Dinklage will #SPITFIRE for Doritos; Freeman will go #ICECOLD for Dew. 

After the spot airs on Super Bowl Sunday, a Snapchat lens will go live that lets users pick a side and rap the same lyrics as Dinklage and Freeman. Through Snapchat, Busta and Missy will continue to ask the nation to pick a side using the hashtags #SPITFIRE and #ICECOLD.

Released: January 2018

Tags:

San Francisco, Doritos/Mountain Dew, Interactive, Film, Social

This year, the biggest battle of the Super Bowl won’t be on the field. For the first time ever, two brands are going head-to-head during the commercial break to launch two new products: Doritos Blaze and Mountain Dew Ice.

The two brands will face off in an epic rap battle starring Peter Dinklage and Morgan Freeman, who will perform iconic rap verses from Busta Rhymes and Missy Elliott. Dinklage will #SPITFIRE for Doritos; Freeman will go #ICECOLD for Dew. 

After the spot airs on Super Bowl Sunday, a Snapchat lens will go live that lets users pick a side and rap the same lyrics as Dinklage and Freeman. Through Snapchat, Busta and Missy will continue to ask the nation to pick a side using the hashtags #SPITFIRE and #ICECOLD.

Released: January 2018

Tags:

San Francisco, Doritos/Mountain Dew, Interactive, Film, Social

What would the world look like if it was made out of Cheetos? Turns out it would look a lot more cheesy. 

GS&P LABS created Cheetos Vision, an artificial-intelligence-powered camera that turns the world into Cheetos. For weeks, the team trained an A.I. to see Cheetos in everything. Landscapes, selfies, cats and pretty much anything. Just snap a pic or a video and it all becomes Cheetos. Amazing, right? And we’re proud to launch it alongside other disruptive technologies at SXSW.

Give it a try on the App Store: https://itunes.apple.com/kh/app/cheetos-vision/id1281741111?mt=8

No need to thank us for the likes.

Released: March 2018

Tags:

San Francisco, Cheetos, Interactive, Mobile, Experiential, Social

What would the world look like if it was made out of Cheetos? Turns out it would look a lot more cheesy. 

GS&P LABS created Cheetos Vision, an artificial-intelligence-powered camera that turns the world into Cheetos. For weeks, the team trained an A.I. to see Cheetos in everything. Landscapes, selfies, cats and pretty much anything. Just snap a pic or a video and it all becomes Cheetos. Amazing, right? And we’re proud to launch it alongside other disruptive technologies at SXSW.

Give it a try on the App Store: https://itunes.apple.com/kh/app/cheetos-vision/id1281741111?mt=8 

No need to thank us for the likes.

Released: March 2018

Tags:

San Francisco, Cheetos, Interactive, Mobile, Experiential, Social

Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

Released: March 2018

Tags:

San Francisco, Tostitos, Film, Social

Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

Released: March 2018

Tags:

San Francisco, Tostitos, Film, Social

Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

Released: March 2018

Tags:

San Francisco, Tostitos, Film, Social

Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

Released: March 2018

Tags:

San Francisco, Tostitos, Film, Social

When Adobe replaced their popular creative software with the subscription-based Creative Cloud, they were launching an entirely new way of using their product.

So we decided to launch an entirely new type of customer.

Today’s creatives aren’t just one thing; they are multidisciplinary artists. We needed to show what is possible now that all Adobe’s tools are bundled together.

To win them over, we put our customers at the center of an integrated campaign, projecting their crowdsourced self-portraits onto their faces and thereby showing art and artist together.

* An online spot declared, “I Am the New Creative,” and contained embedded links that connected directly to the featured artist’s portfolio.

* Posters were distributed to featured artists.

* The website, iamthenewcreative.com, encouraged artists to submit portraits and become part of the campaign.

* Adobe donated its global social media network to showcase the New Creatives’ work to more than 16 million potential viewers online.

By putting creatives at the center, we dramatically increased visits to artists’ portfolios. Positive sentiment toward Adobe Creative Cloud increased on social media. And the creative themselves became our best and most effective ambassadors of a new way of working. 

Released: April 2014

Tags:

San Francisco, Adobe, Film, Print, Integrated, Social, Design

Creatives today do a little bit of everything, from illustration to filmmaking to web design. This film celebrates how all these different disciplines are coming together. 

In it a series of artists are shown with their work projected across their faces. Artists who appear include Joshua Davis, Dylan Roscover, Anita Fontaine, Jeremy Fish and Alejandro Chavetta. Additional artwork was also crowdsourced from Behance, an online platform that showcases photography, graphic design, illustration and fashion.

Released: September 2013

Tags:

San Francisco, Adobe, Film, Print, Integrated, Social, Design

When Adobe replaced their popular creative software with the subscription-based Creative Cloud, they were launching an entirely new way of using their product.

So we decided to launch an entirely new type of customer.

Today’s creatives aren’t just one thing; they are multidisciplinary artists. We needed to show what is possible now that all of Adobe’s tools are bundled together.

To win them over, we put our customers at the center of an integrated campaign, projecting their crowdsourced self-portraits onto their faces and thereby showing art and artist together.

* An online spot declared, “I Am the New Creative,” and contained embedded links that connected directly to the featured artist’s portfolio.

* Posters were distributed to featured artists.

* The website iamthenewcreative.com encouraged artists to submit portraits and become part of the campaign.

* Adobe donated its global social media network to showcase the New Creatives’ work to more than 16 million potential viewers online.

Released: October 2013

Tags:

San Francisco, Adobe, Film, Print, Integrated, Social, Design

If you attended the 2014 Cannes Lions International Festival of Creativity, you saw some of the world’s most awarded and respected advertising illuminati featured in Adobe’s “New Creatives” campaign.

The print work used the faces of six of the industry’s most respected professionals as palimpsests for collaborations with up-and-coming artists within the Adobe Behance community. Each creative professional partnered with an emerging artist to conjure up a design that reflected both the professional’s most famous ad campaigns and their unique personalities. The professionals’ faces were then painted white, and the designs were projected onto them.

Tags:

San Francisco, Adobe, Film, Print, Integrated, Social, Design

If you attended the 2014 Cannes Lions International Festival of Creativity, you saw some of the world’s most awarded and respected advertising illuminati featured in Adobe's “New Creatives” campaign.

The print work used the faces of six of the industry’s most respected professionals as palimpsests for collaborations with up-and-coming artists within the Adobe Behance community. Each creative professional partnered with an emerging artist to conjure up a design that reflected both the professional’s most famous ad campaigns and their unique personalities. The professionals’ faces were then painted white, and the designs were projected onto them.

The esteemed creatives included Jeff Benjamin (J. Walter Thompson), PJ Pereira (Pereira & O’Dell), Eric Kallman (Goodby Silverstein & Partners), Fernanda Romano (Naked), Mick Ebeling (Not Impossible Labs) and Alex Trochut. Collectively, the group has won over 110 Cannes Lions and 14 Grand Prix.

The creative partnerships include the following:

* Jeff Benjamin working with Vault49 to turn his face into the “subservient chicken” he made famous for Burger King

* Mike Ebeling also worked with Vault49 to interpret his open-source invention that allows paralyzed artists to create art through eye movement

* Eric Kallman joining Adhemas Batista to re-create Kallman’s work for Pizza Hut, Skittles and the mega-successful Old Spice campaign

* PJ Pereira and Doug Alves paying homage to Pereira’s latest book, Gods of Both Worlds (about Brazilian folklore), by projecting a traditional Brazilian deity mask

* Fernanda Romano teaming up with Yema Yema to showcase Romano’s vivacious personality through design

* Designer Alex Trochut created his own design

The ads ran in the official Cannes welcome booklet, in the Lions Daily News, on distributed posters and fliers, on out-of-home LED screens along the Promenade de la Croisette, through online social content, inside the Palais entrance and at the Adobe welcome party.

Tags:

San Francisco, Adobe, Film, Print, Integrated, Social, Design

If you attended the 2014 Cannes Lions International Festival of Creativity, you saw some of the world’s most awarded and respected advertising illuminati featured in Adobe's “New Creatives” campaign.

The print work used the faces of six of the industry’s most respected professionals as palimpsests for collaborations with up-and-coming artists within the Adobe Behance community. Each creative professional partnered with an emerging artist to conjure up a design that reflected both the professional’s most famous ad campaigns and their unique personalities. The professionals’ faces were then painted white, and the designs were projected onto them.

The esteemed creatives included Jeff Benjamin (J. Walter Thompson), PJ Pereira (Pereira & O’Dell), Eric Kallman (Goodby Silverstein & Partners), Fernanda Romano (Naked), Mick Ebeling (Not Impossible Labs) and Alex Trochut. Collectively, the group has won over 110 Cannes Lions and 14 Grand Prix.

The creative partnerships include the following:

* Jeff Benjamin working with Vault49 to turn his face into the “subservient chicken” he made famous for Burger King

* Mike Ebeling also worked with Vault49 to interpret his open-source invention that allows paralyzed artists to create art through eye movement

* Eric Kallman joining Adhemas Batista to re-create Kallman’s work for Pizza Hut, Skittles and the mega-successful Old Spice campaign

* PJ Pereira and Doug Alves paying homage to Pereira’s latest book, Gods of Both Worlds (about Brazilian folklore), by projecting a traditional Brazilian deity mask

* Fernanda Romano teaming up with Yema Yema to showcase Romano’s vivacious personality through design

* Designer Alex Trochut created his own design

The ads ran in the official Cannes welcome booklet, in the Lions Daily News, on distributed posters and fliers, on out-of-home LED screens along the Promenade de la Croisette, through online social content, inside the Palais entrance and at the Adobe welcome party.

Tags:

San Francisco, Adobe, Film, Print, Integrated, Social, Design