The World’s Most Cost-Efficient Direct Mail

Client:
Liberty Mutual
  • The World’s Most Cost-Efficient Direct Mail

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    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    2 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    3 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    4 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print

I Am The New Creative

Client:
Adobe
  • New Creatives Case Study

    New Creatives Case Study

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    When Adobe replaced their popular creative software with the subscription-based Creative Cloud, they were launching an entirely new way of using their product.

    So we decided to launch an entirely new type of customer.

    Today’s creatives aren’t just one thing; they are multidisciplinary artists. We needed to show what is possible now that all Adobe’s tools are bundled together.

    To win them over, we put our customers at the center of an integrated campaign, projecting their crowdsourced self-portraits onto their faces and thereby showing art and artist together.

    * An online spot declared, “I Am the New Creative,” and contained embedded links that connected directly to the featured artist’s portfolio.

    * Posters were distributed to featured artists.

    * The website, iamthenewcreative.com, encouraged artists to submit portraits and become part of the campaign.

    * Adobe donated its global social media network to showcase the New Creatives’ work to more than 16 million potential viewers online.

    By putting creatives at the center, we dramatically increased visits to artists’ portfolios. Positive sentiment toward Adobe Creative Cloud increased on social media. And the creative themselves became our best and most effective ambassadors of a new way of working. 

    Released: April 2014

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design
  • Web Film: “I Am the New Creative”

    Web Film: “I Am the New Creative”

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    Creatives today do a little bit of everything, from illustration to filmmaking to web design. This film celebrates how all these different disciplines are coming together. 

    In it a series of artists are shown with their work projected across their faces. Artists who appear include Joshua Davis, Dylan Roscover, Anita Fontaine, Jeremy Fish and Alejandro Chavetta. Additional artwork was also crowdsourced from Behance, an online platform that showcases photography, graphic design, illustration and fashion.

    Released: September 2013

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design
  • “I Am The New Creative” Behind-The-Scenes

    “I Am The New Creative” Behind-The-Scenes

    3 of 6
    Prev Next

    When Adobe replaced their popular creative software with the subscription-based Creative Cloud, they were launching an entirely new way of using their product.

    So we decided to launch an entirely new type of customer.

    Today’s creatives aren’t just one thing; they are multidisciplinary artists. We needed to show what is possible now that all of Adobe’s tools are bundled together.

    To win them over, we put our customers at the center of an integrated campaign, projecting their crowdsourced self-portraits onto their faces and thereby showing art and artist together.

    * An online spot declared, “I Am the New Creative,” and contained embedded links that connected directly to the featured artist’s portfolio.

    * Posters were distributed to featured artists.

    * The website iamthenewcreative.com encouraged artists to submit portraits and become part of the campaign.

    * Adobe donated its global social media network to showcase the New Creatives’ work to more than 16 million potential viewers online.

    Released: October 2013

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design
  • Print: “Eric Kallman” & “Jeff Benjamin”

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    If you attended the 2014 Cannes Lions International Festival of Creativity, you saw some of the world’s most awarded and respected advertising illuminati featured in Adobe’s “New Creatives” campaign.

    The print work used the faces of six of the industry’s most respected professionals as palimpsests for collaborations with up-and-coming artists within the Adobe Behance community. Each creative professional partnered with an emerging artist to conjure up a design that reflected both the professional’s most famous ad campaigns and their unique personalities. The professionals’ faces were then painted white, and the designs were projected onto them.

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design
  • Print: “Alex Trochut” & “Fernanda Romano”

    5 of 6
    Prev Next

    If you attended the 2014 Cannes Lions International Festival of Creativity, you saw some of the world’s most awarded and respected advertising illuminati featured in Adobe's “New Creatives” campaign.

    The print work used the faces of six of the industry’s most respected professionals as palimpsests for collaborations with up-and-coming artists within the Adobe Behance community. Each creative professional partnered with an emerging artist to conjure up a design that reflected both the professional’s most famous ad campaigns and their unique personalities. The professionals’ faces were then painted white, and the designs were projected onto them.

    The esteemed creatives included Jeff Benjamin (J. Walter Thompson), PJ Pereira (Pereira & O’Dell), Eric Kallman (Goodby Silverstein & Partners), Fernanda Romano (Naked), Mick Ebeling (Not Impossible Labs) and Alex Trochut. Collectively, the group has won over 110 Cannes Lions and 14 Grand Prix.

    The creative partnerships include the following:

    * Jeff Benjamin working with Vault49 to turn his face into the “subservient chicken” he made famous for Burger King

    * Mike Ebeling also worked with Vault49 to interpret his open-source invention that allows paralyzed artists to create art through eye movement

    * Eric Kallman joining Adhemas Batista to re-create Kallman’s work for Pizza Hut, Skittles and the mega-successful Old Spice campaign

    * PJ Pereira and Doug Alves paying homage to Pereira’s latest book, Gods of Both Worlds (about Brazilian folklore), by projecting a traditional Brazilian deity mask

    * Fernanda Romano teaming up with Yema Yema to showcase Romano’s vivacious personality through design

    * Designer Alex Trochut created his own design

    The ads ran in the official Cannes welcome booklet, in the Lions Daily News, on distributed posters and fliers, on out-of-home LED screens along the Promenade de la Croisette, through online social content, inside the Palais entrance and at the Adobe welcome party.

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design
  • Print: “PJ Pereira” & “Mick Ebling”

    6 of 6
    Prev Next

    If you attended the 2014 Cannes Lions International Festival of Creativity, you saw some of the world’s most awarded and respected advertising illuminati featured in Adobe's “New Creatives” campaign.

    The print work used the faces of six of the industry’s most respected professionals as palimpsests for collaborations with up-and-coming artists within the Adobe Behance community. Each creative professional partnered with an emerging artist to conjure up a design that reflected both the professional’s most famous ad campaigns and their unique personalities. The professionals’ faces were then painted white, and the designs were projected onto them.

    The esteemed creatives included Jeff Benjamin (J. Walter Thompson), PJ Pereira (Pereira & O’Dell), Eric Kallman (Goodby Silverstein & Partners), Fernanda Romano (Naked), Mick Ebeling (Not Impossible Labs) and Alex Trochut. Collectively, the group has won over 110 Cannes Lions and 14 Grand Prix.

    The creative partnerships include the following:

    * Jeff Benjamin working with Vault49 to turn his face into the “subservient chicken” he made famous for Burger King

    * Mike Ebeling also worked with Vault49 to interpret his open-source invention that allows paralyzed artists to create art through eye movement

    * Eric Kallman joining Adhemas Batista to re-create Kallman’s work for Pizza Hut, Skittles and the mega-successful Old Spice campaign

    * PJ Pereira and Doug Alves paying homage to Pereira’s latest book, Gods of Both Worlds (about Brazilian folklore), by projecting a traditional Brazilian deity mask

    * Fernanda Romano teaming up with Yema Yema to showcase Romano’s vivacious personality through design

    * Designer Alex Trochut created his own design

    The ads ran in the official Cannes welcome booklet, in the Lions Daily News, on distributed posters and fliers, on out-of-home LED screens along the Promenade de la Croisette, through online social content, inside the Palais entrance and at the Adobe welcome party.

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design

#IAmAWitness

Client:
AdCouncil
  • I Am A Witness

    I Am A Witness

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    If a witness speaks up when they see bullying, 60 percent of the time that bullying stops within 10 seconds. So we created a tool to stop bullying: an emoji. 

    The emoji, which is now on every iPhone and Android phone, is a way of combating not just bullying but also any apprehensiveness about stepping in that witnesses may be feeling. A symbol can be a universal message: “I don’t stand for this.” And it can be accessed with the touch of a finger.

    Released: October 2015

    Tags:
    San Francisco, AdCouncil, Print, Integrated, Mobile, Social, Design
  • Manifesto

    Manifesto

    2 of 2
    Prev Next

    If a witness speaks up when they see bullying, 60 percent of the time that bullying stops within 10 seconds. So we created a tool to stop bullying: an emoji. 

    The emoji, which is now on every iPhone and Android phone, is a way of combating not just bullying but also any apprehensiveness about stepping in that witnesses may be feeling. A symbol can be a universal message: “I don’t stand for this.” And it can be accessed with the touch of a finger.

    Released: October 2015

    Tags:
    San Francisco, AdCouncil, Print, Integrated, Mobile, Social, Design

Strength in Numbers

Client:
Golden State Warriors
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    The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

    The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

    Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

    Released: May 2016

    Tags:
    San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
  • Strength in Numbers

    Strength in Numbers

    2 of 8
    Prev Next

    The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

    The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

    Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

    Released: May 2016

    Tags:
    San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
  • Strength in Numbers

    3 of 8
    Prev Next

    The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

    The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

    Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

    Released: May 2016

    Tags:
    San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
  • Strength in Numbers

    4 of 8
    Prev Next

    The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

    The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

    Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

    Released: May 2016

    Tags:
    San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
  • Strength in Numbers

    5 of 8
    Prev Next

    The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

    The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

    Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

    Released: May 2016

    Tags:
    San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
  • Strength in Numbers

    6 of 8
    Prev Next

    The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

    The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

    Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

    Released: May 2016

    Tags:
    San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
  • Strength in Numbers

    7 of 8
    Prev Next

    The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

    The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

    Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

    Released: May 2016

    Tags:
    San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
  • Strength in Numbers

    8 of 8
    Prev Next

    The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

    The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

    Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

    Released: May 2016

    Tags:
    San Francisco, Golden State Warriors, Film, Print, Outdoor, Design