The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

Released: May 2016

Tags:

San Francisco, Golden State Warriors, Film, Print, Outdoor, Design

The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

Released: May 2016

Tags:

San Francisco, Golden State Warriors, Film, Print, Outdoor, Design

The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

Released: May 2016

Tags:

San Francisco, Golden State Warriors, Film, Print, Outdoor, Design

The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

Released: May 2016

Tags:

San Francisco, Golden State Warriors, Film, Print, Outdoor, Design

The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

Released: May 2016

Tags:

San Francisco, Golden State Warriors, Film, Print, Outdoor, Design

The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

Released: May 2016

Tags:

San Francisco, Golden State Warriors, Film, Print, Outdoor, Design

The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

Released: May 2016

Tags:

San Francisco, Golden State Warriors, Film, Print, Outdoor, Design

The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

Released: May 2016

Tags:

San Francisco, Golden State Warriors, Film, Print, Outdoor, Design

May 27th, 2012 marked the San Francisco Golden Gate Bridge’s 75th anniversary. Goodby Silverstein & Partners, an ad agency founded in San Francisco, has had a long-standing relationship with the Golden Gate National Parks Conservancy.

Rich Silverstein served for fifteen years on the board of the Golden Gate National Parks Conservancy, where he helped make them into a brand that is the envy of our country’s park system.

For the bridge’s 75th anniversary, we challenged ourselves to have people see the bridge, one of the most photographed and iconic American symbols, in a way they never had before.

GS&P’s photographer and senior art director, Claude Shade, was granted access to areas of the bridge that are otherwise strictly off-limits. The shots offer never-before-seen angles of the Bridge’s classic art deco architecture. The photos were then doctored to stay in-theme with the iconic bold “international orange” color and color blocking aesthetic Rich Silverstein made famous in our previous print work.

Released: December 2016

Tags:

San Francisco, Golden Gate National Parks Conservancy, Print

Timed with the season of holiday entertaining, got milk? is taking one of the most iconic food publications, Food & Wine, and featuring on its holiday cover one of the most popular food-and-beverage pairings: Food & Milk. The goal of the placement is to encourage Californians to rethink how food and milk fit together and to reconnect milk to modern foods as part of the “Food Loves Milk” campaign. It marks the first time Food & Wine has changed their name on a cover wrap because of a brand. 

Released: November 2017

Tags:

San Francisco, California Milk Processors Board, Print

Timed with the season of holiday entertaining, got milk? is taking one of the most iconic food publications, Food & Wine, and featuring on its holiday cover one of the most popular food-and-beverage pairings: Food & Milk. The goal of the placement is to encourage Californians to rethink how food and milk fit together and to reconnect milk to modern foods as part of the “Food Loves Milk” campaign. It marks the first time Food & Wine has changed their name on a cover wrap because of a brand. 

Released: November 2017

Tags:

San Francisco, California Milk Processors Board, Print

Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

Released: April 2019

Tags:

Liberty Mutual Insurance, Print

Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

Released: April 2019

Tags:

Liberty Mutual Insurance, Print

Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

Released: April 2019

Tags:

Liberty Mutual Insurance, Print

Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

Released: April 2019

Tags:

Liberty Mutual Insurance, Print