-
On June 26, 2013, the Supreme Court made historic rulings on DOMA and California's Prop 8.
GS&P Senior Communication Strategist Krista Miyashiro came up with an idea to celebrate the decisions and by the end of the day, the agency's headquarters at 720 California in San Francisco had been transformed into a celebration of pride.Released: June 2013
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Prop 8? DOMA? Goodby says…buh bye.
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Creativity-Online
Strength in Numbers
- Client:
- Golden State Warriors
-
1 of 8Prev Next
The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.
The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.
Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.
Released: May 2016
- Tags:
- San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
-
Strength in Numbers
2 of 8Prev NextThe Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.
The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.
Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.
Released: May 2016
- Tags:
- San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
-
Strength in Numbers
3 of 8Prev NextThe Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.
The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.
Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.
Released: May 2016
- Tags:
- San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
-
Strength in Numbers
4 of 8Prev NextThe Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.
The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.
Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.
Released: May 2016
- Tags:
- San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
-
Strength in Numbers
5 of 8Prev NextThe Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.
The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.
Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.
Released: May 2016
- Tags:
- San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
-
Strength in Numbers
6 of 8Prev NextThe Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.
The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.
Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.
Released: May 2016
- Tags:
- San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
-
Strength in Numbers
7 of 8Prev NextThe Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.
The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.
Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.
Released: May 2016
- Tags:
- San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
-
Strength in Numbers
8 of 8Prev NextThe Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.
The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.
Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.
Released: May 2016
- Tags:
- San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
Talk, Read, Sing
- Client:
- Bay Area Council
-
Talk, Read, Sing Campaign Overview
1 of 6Prev NextResearch has shown that by the age of four, lower-income children hear 30 million fewer words than affluent children do.
The “word gap” leads to lower brain capacity and higher dropout rates, and even affects long-term happiness. Parents don’t need another public-service announcement; they need help. So we created a clothing line and an outdoor campaign that prompt parents to talk and sing to their children.
“What makes this campaign different is that it’s not just another brochure,” said Jim Wunderman, CEO of the Bay Area Council. “We are bringing learning opportunities to Oakland by giving parents actual tools—a onesie, a blanket and a bath towel—that will spark conversation.”
More than 50,000 of the behavior-changing garments were distributed free to new parents at hospitals and during pediatric checkups. The program is now a model for a national initiative.
“‘Free with every baby’ are the simple instructions,” said GS&P co-chairman Jeff Goodby. “And frankly, it’s just as much fun for parents as it is for the baby.”
The idea caught the attention of Too Small to Fail, a joint initiative of Next Generation and the Bill, Hillary & Chelsea Clinton Foundation. They are sponsoring the campaign as well, with plans to make it the model for a national initiative. Other partners include UCSF Benioff Children’s Hospital Oakland and Kaiser Permanente. Marc Benioff, founder and CEO of Salesforce.com, has donated $3.5 million to develop the campaign in the Oakland community. Hillary Clinton spoke about her support for the program during a July 23 visit to Oakland hospitals.
Released: July 2014
- Tags:
- San Francisco, Integrated, Outdoor, Design
Related
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San Jose Mercury News -
Talk, Read, Sing Clothing, Blankets, Tote
2 of 6Prev NextResearch has shown that by the age of four, lower-income children hear 30 million fewer words than affluent children do.
The “word gap” leads to lower brain capacity and higher dropout rates, and even affects long-term happiness. Parents don’t need another public-service announcement; they need help. So we created a clothing line and an outdoor campaign that prompt parents to talk and sing to their children.
“What makes this campaign different is that it’s not just another brochure,” said Jim Wunderman, CEO of the Bay Area Council. “We are bringing learning opportunities to Oakland by giving parents actual tools—a onesie, a blanket and a bath towel—that will spark conversation.”
More than 50,000 of the behavior-changing garments were distributed free to new parents at hospitals and during pediatric checkups. The program is now a model for a national initiative.
“‘Free with every baby’ are the simple instructions,” said GS&P co-chairman Jeff Goodby. “And frankly, it’s just as much fun for parents as it is for the baby.”
The idea caught the attention of Too Small to Fail, a joint initiative of Next Generation and the Bill, Hillary & Chelsea Clinton Foundation. They are sponsoring the campaign as well, with plans to make it the model for a national initiative. Other partners include UCSF Benioff Children’s Hospital Oakland and Kaiser Permanente. Marc Benioff, founder and CEO of Salesforce.com, has donated $3.5 million to develop the campaign in the Oakland community. Hillary Clinton spoke about her support for the program during a July 23 visit to Oakland hospitals.
Released: July 2014
- Tags:
- San Francisco, Integrated, Outdoor, Design
Related
D@AD Peincil for Interactive Design for Products
D&AD Award
Goodby Launches Bay Area Child's Vocabulary Initiative
AdweekThese cute baby clothes are designed to get parents talking and help little brains develop
FastCoCreateDads smarten up, Apple gets sticky: Check out our picks for the 5 best ads of the week
FastCoCreateThese Onesies Are Designed to Get Parents and Kids Talking
Creativity
Hillary Clinton Launches Campaign In Oakland
KGO RadioConversational Childrenswear
TrendhunterTalk and read to your baby, Hillary Cllinton and local groups advise
Oakland LocalHillary Clinton launches campaign that recommends reading aloud to children from birth
San Jose Mercury News -
Outdoor: “Talk, Read, Sing”
3 of 6Prev NextResearch has shown that by the age of four, lower-income children hear 30 million fewer words than affluent children do.
The “word gap” leads to lower brain capacity and higher dropout rates, and even affects long-term happiness. Parents don’t need another public-service announcement; they need help. So we created a clothing line and an outdoor campaign that prompt parents to talk and sing to their children.
“What makes this campaign different is that it’s not just another brochure,” said Jim Wunderman, CEO of the Bay Area Council. “We are bringing learning opportunities to Oakland by giving parents actual tools—a onesie, a blanket and a bath towel—that will spark conversation.”
More than 50,000 of the behavior-changing garments were distributed free to new parents at hospitals and during pediatric checkups. The program is now a model for a national initiative.
“‘Free with every baby’ are the simple instructions,” said GS&P co-chairman Jeff Goodby. “And frankly, it’s just as much fun for parents as it is for the baby.”
The idea caught the attention of Too Small to Fail, a joint initiative of Next Generation and the Bill, Hillary & Chelsea Clinton Foundation. They are sponsoring the campaign as well, with plans to make it the model for a national initiative. Other partners include UCSF Benioff Children’s Hospital Oakland and Kaiser Permanente. Marc Benioff, founder and CEO of Salesforce.com, has donated $3.5 million to develop the campaign in the Oakland community. Hillary Clinton spoke about her support for the program during a July 23 visit to Oakland hospitals.
Released: August 2014
- Tags:
- San Francisco, Integrated, Outdoor, Design
Related
Goodby Launches Bay Area Child's Vocabulary Initiative
Adweek
These cute baby clothes are designed to get parents talking and help little brains develop
FastCoCreateDads smarten up, Apple gets sticky: Check out our picks for the 5 best ads of the week
FastCoCreateThese Onesies Are Designed to Get Parents and Kids Talking
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Hillary Clinton Launches Campaign In Oakland
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TrendhunterTalk and read to your baby, Hillary Cllinton and local groups advise
Oakland LocalHillary Clinton launches campaign that recommends reading aloud to children from birth
San Jose Mercury News -
“Talk”
4 of 6Prev NextResearch has shown that by the age of four, lower-income children hear 30 million fewer words than affluent children do.
The “word gap” leads to lower brain capacity and higher dropout rates, and even affects long-term happiness. Parents don’t need another public-service announcement; they need help. So we created a clothing line and an outdoor campaign that prompt parents to talk and sing to their children.
“What makes this campaign different is that it’s not just another brochure,” said Jim Wunderman, CEO of the Bay Area Council. “We are bringing learning opportunities to Oakland by giving parents actual tools—a onesie, a blanket and a bath towel—that will spark conversation.”
More than 50,000 of the behavior-changing garments were distributed free to new parents at hospitals and during pediatric checkups. The program is now a model for a national initiative.
“‘Free with every baby’ are the simple instructions,” said GS&P co-chairman Jeff Goodby. “And frankly, it’s just as much fun for parents as it is for the baby.”
The idea caught the attention of Too Small to Fail, a joint initiative of Next Generation and the Bill, Hillary & Chelsea Clinton Foundation. They are sponsoring the campaign as well, with plans to make it the model for a national initiative. Other partners include UCSF Benioff Children’s Hospital Oakland and Kaiser Permanente. Marc Benioff, founder and CEO of Salesforce.com, has donated $3.5 million to develop the campaign in the Oakland community. Hillary Clinton spoke about her support for the program during a July 23 visit to Oakland hospitals.
Released: August 2014
- Tags:
- San Francisco, Integrated, Outdoor, Design
Related
Goodby Launches Bay Area Child's Vocabulary Initiative
Adweek
These cute baby clothes are designed to get parents talking and help little brains develop
FastCoCreateDads smarten up, Apple gets sticky: Check out our picks for the 5 best ads of the week
FastCoCreateThese Onesies Are Designed to Get Parents and Kids Talking
Creativity
Hillary Clinton Launches Campaign In Oakland
KGO RadioConversational Childrenswear
TrendhunterTalk and read to your baby, Hillary Cllinton and local groups advise
Oakland LocalHillary Clinton launches campaign that recommends reading aloud to children from birth
San Jose Mercury News -
“Read”
5 of 6Prev NextResearch has shown that by the age of four, lower-income children hear 30 million fewer words than affluent children do.
The “word gap” leads to lower brain capacity and higher dropout rates, and even affects long-term happiness. Parents don’t need another public-service announcement; they need help. So we created a clothing line and an outdoor campaign that prompt parents to talk and sing to their children.
“What makes this campaign different is that it’s not just another brochure,” said Jim Wunderman, CEO of the Bay Area Council. “We are bringing learning opportunities to Oakland by giving parents actual tools—a onesie, a blanket and a bath towel—that will spark conversation.”
More than 50,000 of the behavior-changing garments were distributed free to new parents at hospitals and during pediatric checkups. The program is now a model for a national initiative.
“‘Free with every baby’ are the simple instructions,” said GS&P co-chairman Jeff Goodby. “And frankly, it’s just as much fun for parents as it is for the baby.”
The idea caught the attention of Too Small to Fail, a joint initiative of Next Generation and the Bill, Hillary & Chelsea Clinton Foundation. They are sponsoring the campaign as well, with plans to make it the model for a national initiative. Other partners include UCSF Benioff Children’s Hospital Oakland and Kaiser Permanente. Marc Benioff, founder and CEO of Salesforce.com, has donated $3.5 million to develop the campaign in the Oakland community. Hillary Clinton spoke about her support for the program during a July 23 visit to Oakland hospitals.
Released: August 2014
- Tags:
- San Francisco, Integrated, Outdoor, Design
Related
Goodby Launches Bay Area Child's Vocabulary Initiative
Adweek
These cute baby clothes are designed to get parents talking and help little brains develop
FastCoCreateDads smarten up, Apple gets sticky: Check out our picks for the 5 best ads of the week
FastCoCreateThese Onesies Are Designed to Get Parents and Kids Talking
Creativity
Hillary Clinton Launches Campaign In Oakland
KGO RadioConversational Childrenswear
TrendhunterTalk and read to your baby, Hillary Cllinton and local groups advise
Oakland LocalHillary Clinton launches campaign that recommends reading aloud to children from birth
San Jose Mercury News -
“Sing”
6 of 6Prev NextResearch has shown that by the age of four, lower-income children hear 30 million fewer words than affluent children do.
The “word gap” leads to lower brain capacity and higher dropout rates, and even affects long-term happiness. Parents don’t need another public-service announcement; they need help. So we created a clothing line and an outdoor campaign that prompt parents to talk and sing to their children.
“What makes this campaign different is that it’s not just another brochure,” said Jim Wunderman, CEO of the Bay Area Council. “We are bringing learning opportunities to Oakland by giving parents actual tools—a onesie, a blanket and a bath towel—that will spark conversation.”
More than 50,000 of the behavior-changing garments were distributed free to new parents at hospitals and during pediatric checkups. The program is now a model for a national initiative.
“‘Free with every baby’ are the simple instructions,” said GS&P co-chairman Jeff Goodby. “And frankly, it’s just as much fun for parents as it is for the baby.”
The idea caught the attention of Too Small to Fail, a joint initiative of Next Generation and the Bill, Hillary & Chelsea Clinton Foundation. They are sponsoring the campaign as well, with plans to make it the model for a national initiative. Other partners include UCSF Benioff Children’s Hospital Oakland and Kaiser Permanente. Marc Benioff, founder and CEO of Salesforce.com, has donated $3.5 million to develop the campaign in the Oakland community. Hillary Clinton spoke about her support for the program during a July 23 visit to Oakland hospitals.
Released: August 2014
- Tags:
- San Francisco, Integrated, Outdoor, Design
Related
Goodby Launches Bay Area Child's Vocabulary Initiative
Adweek
These cute baby clothes are designed to get parents talking and help little brains develop
FastCoCreateDads smarten up, Apple gets sticky: Check out our picks for the 5 best ads of the week
FastCoCreateThese Onesies Are Designed to Get Parents and Kids Talking
Creativity
Hillary Clinton Launches Campaign In Oakland
KGO RadioConversational Childrenswear
TrendhunterTalk and read to your baby, Hillary Cllinton and local groups advise
Oakland LocalHillary Clinton launches campaign that recommends reading aloud to children from birth
San Jose Mercury News