9/11 Moment of Reflection

Client:
Goodby Silverstein & Partners
  • App: 911 Moment of Reflection

    On September 11, 2015, GS&P launched the mobile app “9:11 Moment of Reflection,” designed to turn the painful memories of 9/11 into something positive.

    Creative director Adam Reeves and senior art director Carlo Barreto, both former New Yorkers, came up with the app. “While we were at lunch after a rather challenging morning at work, we started to talk about how we overcome challenges in life” said Barreto. “We wanted to share what helps us deal,” added Reeves, “specifically around the tragedy of one of the cities we both love and have strong ties to.”

    Barreto illustrated the entire project himself, and the app was the built by the agency’s BETA Group. Similar to how some people make a wish at 11:11, the app leverages the two times that 9:11 appears on the clock daily and turns them into a moment of peaceful reflection, with musing tones, elegant animation and inspirational quotes about forgiveness and unity. 

    While the app is downloadable for free, it provides a donation link to the Newseum in Washington, DC, where a permanent exhibition honors the brave journalists who covered the 9/11 attacks. 

    Released: September 2015

    Tags:
    San Francisco, Goodby Silverstein & Partners, Interactive, Mobile

Food Loves Milk

Client:
California Milk Processors Board
  • “Sweet Loves Milk”

    “Sweet Loves Milk”

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    It’s hard for milk to compete with crazy fizzy sodas and neon-colored sports drinks. 

    That is, until you get out a plate of cookies. Who could have a warm chocolate chip cookie without milk? Savages, that’s who. 

    We needed to remind people that milk makes everything taste better. 

    Our campaign celebrated different flavor profiles through loud, beautiful pieces of food porn. We pleased ears, too, with a never-licensed-before track from Flight of the Conchords

    And yes, everyone involved in the making of this campaign put on a lot of weight.

    Released: September 2015

    Tags:
    San Francisco, California Milk Processors Board, Interactive, Film, Print, Integrated, Outdoor, Experiential, Social
  • "Spicy Loves Milk"

    "Spicy Loves Milk"

    2 of 2
    Prev Next

    It’s hard for milk to compete with crazy fizzy sodas and neon-colored sports drinks. 

    That is, until you get out a plate of cookies. Who could have a warm chocolate chip cookie without milk? Savages, that’s who. 

    We needed to remind people that milk makes everything taste better. 

    Our campaign celebrated different flavor profiles through loud, beautiful pieces of food porn. We pleased ears, too, with a never-licensed-before track from Flight of the Conchords

    And yes, everyone involved in the making of this campaign put on a lot of weight.

    Released: September 2015

    Tags:
    San Francisco, California Milk Processors Board, Interactive, Film, Print, Integrated, Outdoor, Experiential, Social

Dreams of Dalí

Client:
The Dalí Museum
  • Dreams of Dalí

    When a piece of artwork really inspires you, sometimes you just want to jump inside it and wander around. And now you can. 

    “Dreams of Dalí” takes us inside the mind of the legendary surrealist Salvador Dalí by transporting us into one of his early paintings, Archeological Reminiscence of Millet’s “Angelus” (1935). Just put on the virtual-reality headset, and you’ll be able to move around inside the painting in a fully immersive 3-D environment. You’ll look beyond what was depicted in the original frame and even hear Dali’s possible thoughts as he was imagining his surreal world. 

    “We are excited that our partnership with the Dalí Museum has allowed us an opportunity to explore a new way to look at art,” remarked GS&P co-founder Jeff Goodby. “Dalí was a true visionary, and no other artist would be a better fit for this project.”

    “Dreams of Dalí” will be open to the public at the Dalí Museum in St. Petersburg, Florida. A 360-degree-video version of the experience, involving simpler VR gadgets like Google Cardboard or Samsung Gear VR, is also available at dreamsofdali.org. 

    Released: January 2016

    Tags:
    San Francisco, The Dalí Museum, Interactive, Film, Integrated, Mobile, Experiential

Band of Bridges

Client:
Golden Gate National Parks Conservancy
  • Band of Bridges

    As a way to engage virtual tourism to the Bridge’s anniversary, we built the website, Band of Bridges. Our goal with this website is to built the longest bridge in the world. All visitors are invited to use our Google Maps tool to look up any bridge and add it onto the Golden Gate. This digital culmination of bridges will span and connect people and places from every corner of the Earth. 

    Released: January 2017

    Tags:
    San Francisco, Golden Gate National Parks Conservancy, Interactive, Social