This year, the biggest battle of the Super Bowl won’t be on the field. For the first time ever, two brands are going head-to-head during the commercial break to launch two new products: Doritos Blaze and Mountain Dew Ice.

The two brands will face off in an epic rap battle starring Peter Dinklage and Morgan Freeman, who will perform iconic rap verses from Busta Rhymes and Missy Elliott. Dinklage will #SPITFIRE for Doritos; Freeman will go #ICECOLD for Dew. 

After the spot airs on Super Bowl Sunday, a Snapchat lens will go live that lets users pick a side and rap the same lyrics as Dinklage and Freeman. Through Snapchat, Busta and Missy will continue to ask the nation to pick a side using the hashtags #SPITFIRE and #ICECOLD.

Released: January 2018

Tags:

San Francisco, Doritos/Mountain Dew, Interactive, Film, Social

This year, the biggest battle of the Super Bowl won’t be on the field. For the first time ever, two brands are going head-to-head during the commercial break to launch two new products: Doritos Blaze and Mountain Dew Ice.

The two brands will face off in an epic rap battle starring Peter Dinklage and Morgan Freeman, who will perform iconic rap verses from Busta Rhymes and Missy Elliott. Dinklage will #SPITFIRE for Doritos; Freeman will go #ICECOLD for Dew. 

After the spot airs on Super Bowl Sunday, a Snapchat lens will go live that lets users pick a side and rap the same lyrics as Dinklage and Freeman. Through Snapchat, Busta and Missy will continue to ask the nation to pick a side using the hashtags #SPITFIRE and #ICECOLD.

Released: January 2018

Tags:

San Francisco, Doritos/Mountain Dew, Interactive, Film, Social

This year, the biggest battle of the Super Bowl won’t be on the field. For the first time ever, two brands are going head-to-head during the commercial break to launch two new products: Doritos Blaze and Mountain Dew Ice.

The two brands will face off in an epic rap battle starring Peter Dinklage and Morgan Freeman, who will perform iconic rap verses from Busta Rhymes and Missy Elliott. Dinklage will #SPITFIRE for Doritos; Freeman will go #ICECOLD for Dew. 

After the spot airs on Super Bowl Sunday, a Snapchat lens will go live that lets users pick a side and rap the same lyrics as Dinklage and Freeman. Through Snapchat, Busta and Missy will continue to ask the nation to pick a side using the hashtags #SPITFIRE and #ICECOLD.

Released: January 2018

Tags:

San Francisco, Doritos/Mountain Dew, Interactive, Film, Social

Our Ram “Icelandic Vikings | We Will Rock You” Super Bowl spot humorously pays tribute to the setting of this year’s big game, Minneapolis. The Ram Truck Brand fittingly enlists the help of Icelandic Vikings, thought to be some of the first European settlers in Minnesota, to showcase the all-new 2019 Ram 1500 Limited – a truck built to take on anything that comes its way.

“Icelandic Vikings” is set to an up-tempo cut of “We Will Rock You,” a version of Queen’s ultimate stadium song that was originally recorded in 1977 by the BBC, and follows the epic adventures of the Vikings’ longship being towed across land by the Ram 1500 Limited before the ship tows the truck across the ocean. The spot was filmed in Iceland to ensure authenticity, given the country’s natural and heroic scenery, which was complemented by its low light and frigid look. Director Joe Pytka, a renowned director of many well-known Super Bowl television spots, captured a picture-perfect cinematic adventure to bring this story to life.  

Released: February 2018

Tags:

San Francisco, Ram Truck Brand, Film

For nearly 12 years, the “Two Guys” have been the beloved faces of Sonic Drive-in. But this year, we decided it was time to see who else was stopping by for corn dogs and Cherry Limeades.

First up? Jane Krakowski and Ellie Kemper, two comedic powerhouses famous for their roles on hit shows like The Office, 30 Rock, and Unbreakable Kimmy Schmidt.

The new spots embrace the classic improv humor the brand has become known for, while bringing some fresh and hilarious perspective to the iconic campaign.

Oh, and don’t worry, there are still plenty of appearances from mouth-watering cheeseburgers and cookie-filled shakes.

Released: March 2018

Tags:

San Francisco, SONIC Drive-In, Film

For nearly 12 years, the “Two Guys” have been the beloved faces of Sonic Drive-in. But this year, we decided it was time to see who else was stopping by for corn dogs and Cherry Limeades.

First up? Jane Krakowski and Ellie Kemper, two comedic powerhouses famous for their roles on hit shows like The Office, 30 Rock, and Unbreakable Kimmy Schmidt.

The new spots embrace the classic improv humor the brand has become known for, while bringing some fresh and hilarious perspective to the iconic campaign.

Oh, and don’t worry, there are still plenty of appearances from mouth-watering cheeseburgers and cookie-filled shakes.

Released: March 2018

Tags:

San Francisco, SONIC Drive-In, Film

Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

Released: March 2018

Tags:

San Francisco, Tostitos, Film, Social

Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

Released: March 2018

Tags:

San Francisco, Tostitos, Film, Social

Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

Released: March 2018

Tags:

San Francisco, Tostitos, Film, Social

Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

Released: March 2018

Tags:

San Francisco, Tostitos, Film, Social